Tourism in Fulda

Hanna SmorodinzeffJenny Strom

Facts about the city

• Federal Land: Hesse• Population of 64,300• 24 districts• Area: 104.04 km2

Attractions

• Natural

Schlosspark Fulda

Fasanerie &Fuldaer Auen

• Build

Fuldaer Dom

• Historic city-Over 500 pubs and cafés-Buildings Baroque era-Little shops-Town hall-Stadtpfarrkirche

Churches

Castles

Orangerie

• Cultural

Schlosstheater

Musical „Die Päpstin“

Museums

• Vonderau Musum

• Schloss Fasanerie

• Cathedral museum

• Kinderakademie

Christmas Market

Wine Festival

Nightlive

Clubs: Bars:-Musikpark -Altstadt-S-Club -Krokodil-NachBar -Havanna Bar-Halle 8

Events: Night of Clubs

Accessibility

• By car (Autobahn)• By train • By bus• Closest Airport:

Frankfurt a. Main• Transportation within the city:

by bus, car, bicycle or taxi

Amenities

• Hotels• Restaurants• Public Transportation (Bus)• Tourist information• Guided Tours

Hotels

• Jugendherberge• Hotels: Esperanto,

Holiday Inn, Maritim

Restaurants & Cafés

Prices

• Single rooms in a hotel: from 50 €• Youth Hostel: 24-36 €• Entry in a club: 3-6 €• Coffee: 2,50 €• Lunch: 5-20 €• Trip with bus: 1,70 €• Beer: 2 €• Guided Tour: 3-5 €• Museum: from 3 €

Human Resources

• Tour guides• Service in hotels, restaurants, cafes• City cleaning service• Museum staff

Threats: only attractive for elderly, not

international enough

Strenghts: historical buildings, central location in

Germany (connection)

Opportunities: student city (prices

& partys), advanture tourism, geocatching

Weaknesses: city size, public

transport, seasonal, no cheap hotels, not attractive for youth

CompetetorsKassel Erfurt Wiebaden Frankfurt

Top 10 source markets

4 4 3 3

Distance from our key source market

5 5 5 1

Products and experiences promoted

4 4 3 1

Market segments targeted

4 4 3 1

Avarage annual groth past 5 years

4 2 3 4

Peak tourism months

5 5 5 3

avarage 4.33 4 3.67 2,17

The Brand

• Logo: „Fulda-Our City“„Fulda-The Baroque

City“ City“• Behavior: always talking about a beautiful,

religious baroque-city; good costumer service; friendly people

• Imagery: city with history and nature combined; idyllic

• Design Style: green color in the city (busses, trash bins),baroque• Brochure, print etc.• Symbol:

Lilly

„Fuldas Currency“

• Homepage of FuldaNature, family, sights, flowers

Parks, baroque

In the middle of Hesse, beautiful Christas-market

Calm, lot of nature, lot of bars and pubs

Recovered, nice people

Visit the park, go to church, meet nice people, have a drink, go swimming, relex

Brand Essence

Position Statement

Brand Personality

Emotional Benefits

Rational attributes

People from Europe

People from Germany,

Hesse

Young people, international

people

Families, pensioners

Total population

Tourism product line

Cultural• Theater• Museum• Castle

Events• Carnival• Christmas market• Wine festival

Outdoor• Parks• Open air pools

Bibliography

• www.fulda-tourismus.de• www.wikipedia.de• http://www.kongresszentrum-fulda.com/• www.fulda.de• www.kultur-fulda.de• http://www.weihnachtsmarkt-deutschland.de

/bilder/weihnachtsmarkt-fulda.jpg• http://3.bp.blogspot.com/-2JuwGqxDBWo/UF

fHsjMRZwI/AAAAAAAAAjE/tUtyYjtLTWU/s1600/header-fulda.jpg

Thank you for your attention