Tourism Council WA Training Workshops 2017

Tourism Council WA’s inaugural visit to the Pilbara For the very first time, Tourism Council WA will be delivering tourism training in the Pilbara. Hosted by the City of Karratha and supported by the Pilbara Regional Council, the Shire of Ashburton, the Town of Port Hedland and the Shire of East Pilbara, this multi-session event will provide tourism operators, local businesses and local governments with a unique opportunity to build their skills and knowledge in the tourism industry.

Run over two days, participants will gain a detailed understanding of who’s who in the industry, learn how to increase profitability with more effective customer service, be assisted in the development of an online presence and discover how to sell products online.

Tourism Council WA is the peak industry body for tourism training in Western Australia having delivered countless workshops across the state for many years.

Sessions15 February 2017

8:30am - 12:30pmTourism Boost Workshop ($45)

1:30am - 5:30pmCustomer Service WAy Workshop ($45)

16 February 2017

8:30am - 12:30pmGetting Started Online ($65)

1:30am - 5:30pmOnline Distribution Workshop ($65)

Registration closes February 9th 2017

REGISTER NOW

Participants to the event will receive a swim-n-gym package courtesy of the City of Karratha, enabling them to sample some of the great facilities at the Leisureplex.

Karratha Leisureplex | February 15th and 16th

Pilbara

The workshop includes four sessionsCUSTOMER SERVICE WAY

1:30pm - 5:30pm, 15 February 2017$45 per attendee (50% off)

A key factor in revolutionising customer service in WA’s tourism towns and precincts, this workshop will help you improve your revenue, repeat business and word of mouth marketing through customer service and selling skills.

Customer Service WAy will help to increase profits from:

• Word-of-mouth marketing• Repeat business• Upselling your product• Cross-selling with local partners• Reduced cancellations, complaints and refunds

TOURISM BOOST

8:30am - 12:30pm, 15 February 2017$45 per attendee (50% off)

Tourism is a dynamic, competitive and a rewarding industry to be in. Tourism BOOST will give your business a competitive edge in this growing marketplace. The workshop is designed as an introduction and refresher course on the tourism industry and is complemented by all of Tourism Council WA’s other training workshops.

Tourism BOOST will help you:

• Increase visitation to your business• Develop your understanding of the tourism

industry• Identify what tourism structures can help sell

your product/service• Understand commissions and how to implement

them in your business• Effectively participate in the tourism industry• Effectively promote your business

PROVIDED BY HOSTED BY

REGISTER FOR THIS SESSION

REGISTER FOR THIS SESSION

Tourism Council WA Training Workshops 2017

Enquiries

Tourism Council WAtcwa@tourismcouncilwa.com.au+61 (08) 9416 0700

The workshop includes four sessions (cont.)GETTING STARTED ONLINE

8:30am - 12:30pm, 16 February 2017$65 per attendee (50% off)

eTourism Marketing is critical to attracting and retaining customers, bookings and sales. Our series of eTourism Workshops will establish and develop your online presence and digital marketing channels.

Getting Started Online workshop will cover:

• Basic components of online marketing for tourism businesses

• Essential aspects of tourism website design• Overview of search engine optimisation and

search engine marketing• Overview of tourism relevant social media

avenues• Measurement and monitoring of online activities

PROUDLY SUPPORTED BY

ONLINE DISTRIBUTION

1:30am - 5:30pm, 16 February 2017$65 per attendee (50% off)

Discover how to promote your product and reach millions of potential customers through online bookings and packaging.

Online Distribution Workshop will cover:

• Growing your business through online bookings (with Online Travel Agents, Wholesalers, Inbound Tour Operators)

• Booking.com, Expedia, Wotif and Viator – what are they and can you afford not to be involved?

• How to choose the right online reservation system and channel manager for your business

• Getting your pricing right and diversifying your income stream

• Why paying commission helps to grow your business and bring visitors to a destination

• Make your region and product more appealing through packaging - what, why, when, who and how!

REGISTER FOR THIS SESSION

REGISTER FOR THIS SESSION

Tourism Council WA Training Workshops 2017

Enquiries

Tourism Council WAtcwa@tourismcouncilwa.com.au+61 (08) 9416 0700