tour & taste
TRANSCRIPT
Private & Confidential
This is not an offer to sell a franchise.
An offer to sell a franchise can only be made by prospectus.
Information subject to change.
See Franchise Disclosure Document for up to date information and full details
• WHY WINGSTOP | Who We Are
• WINGS | Our Focus
• GROWTH | Where We Are Going
• SUPPORT | The Franchise Program
• DEVELOPMENT | Take Flight
• CEO Jim Flynn
• COO Bill Knight
• Chief Development Officer Wes Jablonski
• Vice President of Real Estate John Finch
• Vice President of Franchising Bruce Evans
• 15-Year History
• Founded in Dallas in 1994
• Began franchising in 1997
• Today Wingstop has 440 stores
in 34 states
• Sales grew from 11.9 million in 2000 to
$255.4 million in 2008 to $320 million in 2009
• AUV = $760K+
• International Expansion into Mexico
• Single Unit Owners
• Multi-Unit Owners
• Teachers, former Military, Professional
Athletes, Attorneys
• No restaurant experience required
• One of America‟s fastest growing brands
• Honors include:
• Restaurants & Institutions‟ 2009
Consumers‟ Choice in Chains Award
• Technomic Top 10 Fastest Growing
Fast Casual Chain
• „Best Of‟ Rankings Across U.S.
• Core product
• Single Focus on Wings
• Ease of Operations
• Small restaurant footprint
• Low investment cost
• Focus on carryout service = 80% of sales
• Wings as center-of-plate focus
• Introduced Boneless wings & strips
• Cooked Fresh and Made-to-Order
• No microwaves or heat lamps
• Side dishes – hand-cut seasoned fries
Consistently ranked “Best Wings”
in Markets and Festivals Across
the Country
Voted Best Wings:
Dallas
Tampa
Philly
Chicago
Orange County
Denver
Cleveland
National Buffalo Wing Festival
Atlanta
Many, many others
• Launched similar expansion in
California in 2005
• Grew from 0 to 90 stores open,
another 75 under development
• Many of our top-grossing stores
on the West Coast
• Development agreement to open in
Queens
• Two restaurants open in Philadelphia
owned by Indianapolis Colt Raheem Brock
• Plan to open 75 more stores in next 5
years
• Troy Aikman, national spokesman for six years
• National and local exposure
• Grand Openings
• Local Store Marketing Plan
• POP / Fish Bowl
• Best Of Accolades in Top Markets
• Dedicated Franchise Marketing Consultants
• Launching “Cater-Wing” program this winter
• Currently testing new flavors, products
• But all remain focused on wings
as the core product
• Marketing
• Training
• Real Estate Selection
• Construction
• Ongoing Operations
• Typical size = 1600 sq. feet
• Seats 20-40 guests
• In-line shopping centers
• Vintage, pre-jet aviation store design
• Unveiled new prototype design
• Initial investment of $311,500 to $538,000
• Minimum net worth of $400,000, of which
$200,000 must be liquid capital
• Competitive Franchise fee
• Royalties
• Franchise agreements at 10 years,
with option to renew