WHO’S WHO, WHAT’S NEW, WHAT TO DO- C O M I N G J A N U A R Y 2 0 1 7 -

PAM LEET, GENERAL MANAGERPam@TOPSLouisville.com 502-780-7825

Pam Leet currently operates as President of her 15 year old consulting firm, TwoCan Marketing Group, specializing in public relations marketing, media management and event planning. Pam has managed the branding of major accounts across the region, as well as executed events for thousands of attendees.

Pam and her husband, Logan, owned Lexington’s only AAA Four-Diamond Bed and Breakfast inn, The Brand House at Rose Hill, eventually leaving for a rural life in Anderson County where they owned KY’s largest vineyard, Lovers Leap.

Selling the winery in 2012, Pam has continued in marketing as the primary marketing director of Louisville’s Old 502 Winery, Kentucky’s only Urban Winery, as well as consulting on numerous other branding projects; currently, she is working with Chenault Vineyards.

Pam has recently served on the boards of the KY Restaurant Association, The Kentucky Winery Association, Louisville’s Main Street Association, The KY Derby Festival Foundation, while also serving on other non-profit organizations and committees.

Mary has over 20 years sales and marketing experience. She has helped create hundreds of marketing campaigns for clients in healthcare, retail, entertainment, recruitment and automotive. Two years ago, she ventured into Executive Search and Recruitment, opening her own firm, which helped Louisville companies find the right talent for their teams.

Then came TOPS, a perfect fit for her passion and expertise: a unique opportunity to marry marketing, team-building and entrepreneurship.

Mary is a graduate of the University of Cincinnati with a degree in English and certificates in Creative Writing and Journalism. When she’s not working, you’ll find her chasing her children between tennis courts and swimming pools

MARY GEORGE MEINERS, GENERAL SALES MANAGERMary@TOPSLouisville.com 502-244-9500

“TOPS” debuted in Lexington, KY in 2005 as a social, shopping, and entertainment website. TOPSinLex.com grew a huge loyal audience and expanded the brand into a monthly magazine and TV show. TOPS Media products are well-known all over Lexington, and typically reach more readers and audience than most radio stations and local TV Newscasts.

TOPS is owned by Keith Yarber, long-time radio veteran and entrepreneur. Keith saw a major need in the local market to help non-profits with their event marketing while also helping business owners with tight budgets advertise to a highly desirable consumer audience.

Louisville has always been a coveted target market for TOPS, and the timing is perfect for TOPS Louisville magazine and digital products.

Louisville Content. Louisville Photographers. Louisville Writers. Local Louisville Staff. This a Louisville-based publication based on the highly successful test marketed TOPS in Lexington magazine.

KEITH YARBER, PRESIDENT

2017 TOPS Louisville EDITORIAL CALENDAR:

- COMING JANUARY 2017 -LOUISVILLE’S WHOS’ WHO, WHAT’S NEW, WHAT TO DO MONTHLY MAGAZINE

GET IN TOUCH TODAY: getmore@TOPSLouisville.com

January 2017 Fit & Fabulous + Better Living Dec 8 Dec 15 Jan 5

February 2017 The Money Issue Jan 12 Jan 19 Feb 2

March 2017 Home & Garden Feb 9 Feb 16 Mar 2

April 2017 Derby, Derby, Derby! Mar 16 Mar 23 Apr 6

May 2017 Real Estate Rock Stars Apr 13 Apr 20 May 4

June 2017 Fashion, Derby Recap May 11 May 18 Jun 1

July 2017 Healthcare in Kentucky Jun 15 Jun 22 Jul 6

August 2017 What Makes Louisville Great Jul 13 Jul 20 Aug 3

September 2017 Fashion Aug 17 Aug 24 Sep 1

October 2017 The Inspiration Issue Sep 15 Sep 22 Oct 6

November 2017 Go RED for Women Oct 13 Oct 20 Nov 3

December 2017 Holiday + Fashion Nov 10 Nov 17 Dec 1

Coming January 2017

Open 6x 12x

Page Size = 9” x 10.875”Trim size = width 9.0”, height 10.875”Bleed .125”

2-Pg Spread 4,800 4,200 3,000Full Page 2,500 2,000 1,800Two Third Box 1,900 1,500 1,300Half 1,500 1,150 950One Third Horz. 950 800 650

WHO’S WHO, WHAT’S NEW, WHAT TO DO- C O M I N G J A N U A R Y 2 0 1 7 -

Full Page

Half Horizontal8.12” x 4.68” h

HalfVertical3.76” w

x 9.86” h

Half Page

Thirds

Page Bleed 9.25” w x 11.125” h

Live Area 8.75” w x 10.5” h

(keep all text and logos within live area so they

don’t get cut off)

ON ISSUE SPECIAL SECTIONS SPACE FINAL ADS STANDS

2017 TOPS EDITORIAL CALENDAR

Published Monthly | Full Color, Glossy, Perfect Bound, 60# | 9” x 11” format

Available at 41 Louisville area Kroger stores and hundreds more locations

TOP Marketing Group | getmore@TOPSLouisville.com

Premium Positions +10%, Back Cover +40%Page 3, Inside Front/Inside Back Covers +20%

12x clients: Double your ad size FREE first 3 months!12x Lex clients: Take additional 10% OFF Louisville!

25,000 Circulation | 115,000 Readers

2 Third Box8.12” w x 6.34” h

Third Horizontal8.12” w x 3.03” h

2 Page SpreadPage Bleed

18.25” w x 11.125” h

Live Area 17.5” w x 10.5” h

(keep all text and logos within live area so

they don’t get cut off)

Also keep text/logos out of the gutter area

in the center .5”

WHO’S WHO, WHAT’S NEW, WHAT TO DO

25,000 Circulation | 115,000 ReadersPublished Monthly | Full Color, Glossy, Perfect Bound, 60# | 9” x 11” format

TOPS IS NEAR YOUR PRIME CUSTOMERS:

Distribution in Louisville-area Kroger locations, plus...

• Elizabethtown

• Bardstown

• Shepherdsville

• Shelbyville

• La Grange

• Mt. Washington

• and 200+ TOPS advertiser locations throughout the coverage area. Coming soon!

2017 TOPS Louisville EDITORIAL CALENDAR:SPACE FINAL ADS ON STANDS

TOPS DELIVERS POWERFUL, PROVEN RESULTS!

- Sasha Bowlby, Sash & Bow

I know our advertising in TOPS works extremely well because there is very rarely a day that goes by that someone doesn’t say ‘I saw you in TOPS.’

I would tell someone who is considering advertising with TOPS that IF YOU’RE LOOKING FOR BEST BANG FOR YOUR BUCK AND TO REACH THE WIDEST CUSTOMER BASE, TOPS is for you!

I would tell other businesses that IT’S DEFINITELY WORTH THE INVESTMENT TO ADVERTISE WITH TOPS. It’s been well worth the money. The response from my customers has been unbelievable!

I also think it’s important to advertise each month in the magazine so your clients can see the repetition of your ads. They will want to come in and see what services you have to provide or what goods you have to buy.

- Christina Hager, The Great Room

We know our advertising with TOPS works because we hear it on a daily basis in our store, through our customer base and out and about in town. PEOPLE ALWAYS RECOGNIZE US FROM ADVERTISING WITH TOPS.

If you’re considering advertising with TOPS, my biggest piece of advice is consistency. You have to be seen on a monthly basis: that’s what makes your dollars work.

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- j. stuart hurt, House

- Jacqueline Kennedy + Carolyn Brinnegar, Legacy Reserve

We’ve had a wonderful experience with TOPS in Lexington. One of our very first residents that signed up came from TOPS. We have

found that people have noticed our community, whether it’s potential residents, whether it’s referral sources or people who are seeking to partner with us for their businesses, it is far-reaching. And TOPS HAS BEEN ONE OF OUR TOP PRODUCERS.

We have been able to measure our success with TOPS by the amount of texts, comments and calls we receive about our ads. For example, I have lived in my neighborhood for ten years, and a neighbor I had never spoken with stopped me to say that he saw our ad in TOPS in Lexington!

I am a vertan advertiser and have gotten–by far–more response from TOPS than any other medium. HAD ANYONE TOLD ME THAT WE WOULD SEE THE KIND OF RESPONSE WE HAVE RECEIVED, I WOULD NOT HAVE BELIEVED THEM. After just one full page ad, readers have quoted our ad to me nearly word for word. Clearly, the amount of people that read TOPS in Lexington is overwhelming.

- Shelia Bayes, Shelia Bayes Fine Jewelers

GET MORE WITH TOPS: getmore@TOPSLouisville.com

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