top tips to out-facebook your competition
DESCRIPTION
Did you miss our live webinar? You don't have to miss out on top tips to out-Facebook your competition from Danielle Lambert, practice manager and founder of SnoutSchool.com. Get the recording and additional Facebook resources here: http://lnkd.in/dPkQCTYTRANSCRIPT
TOP TIPS TO OUT-FACEBOOK
YOUR COMPETITION
Hello!
• Terrah Warner
• Content and Communications Manager, LifeLearn
Hi!
• Danielle K. Lambert
• Veterinary practice manager
• Founder of SnoutSchool.com
• Crazy dog lady!
Now tell us about you!
THE SUBSTANCE BEHIND FACEBOOK Your Website:
FIRST THINGS FIRST
Facebook can do a lot for your practice…
But you need a great website to back it up!
Get more business from Facebook
1. The ability to make an appointment online
2. The ability to request RX refills online
3. A useful, client-focused blog
Responsive design is a MUST
COMMUNICATION. EDUCATION. CONNECTION. 3 key tactics:
POSTING WITH PURPOSE
The approach
Communicating on Facebook
Be social
Be real
Be honest
Communication
Poll: Who has used Facebook ads?
Educating on Facebook
80/20 rule
Be engaging
Be helpful
Education
Poll: Does your practice have a blog?
Connecting on Facebook
Be excited
Be supportive
Be relatable
Connection
FACEBOOK BEST PRACTICES Getting started:
Doing it right
Use your Insights
Schedule posts…but be responsive!
USING FACEBOOK USING WEBDVM4 Social OR
Ask for engagement…not Likes
Put these tips into action!
Try your first welcome post
Test out an ad campaign
Try scheduling at different times
[✔]
[✔]
[✔]
Let’s talk!
SnoutSchool.com
Tweet @DanielleSnout
facebook.com/SNOUTschool
LifeLearn.com
Tweet @LifeLearnInc
facebook.com/LifeLearnInc
FREE video training at SnoutSchool.com/Training
FREE TRIALS! ClientEd Online and WebDVM4 Social
