Social Media Conference

21 March 2012

www.charitycomms.org.uk

#CCsocmed

Six tips for optimising your Facebook page

@mel_RSPCA

Mel Andrews, Head of Digital Media, RSPCA

#1: It is not a channel, it’s a community

#1: It is not a channel

#2: Define what success looks like for you

Image source http://www.flickr.com/photos/nchoz/243216008/

#2: Define what success looks like for

you

• Insert screen grab of rspca report

#3: Get ready for Timeline

Tabs move

to here –

choose your

top 3 +

photos (Max

12 tabs)

Cover image

851x315 px

Fill in your

‘About’

section

Will

automatically

go live on 30th

March

Change the

name and

image used

on your

tabs/apps

‘Pin’ a post

to the top of

your page

for up to 7

days

‘Star’ a post

to span both

columns

Manage

your page

from the

admin panel

You and

your fans

can send

direct

messages

Watch

www.learnfacebookpages.co

m

#4: Think beyond your page

Image source : http://www.flickr.com/photos/dustpuppy/5176123328/

#4: Think beyond your page

• Wall of fans

#5: Understand your fans

#5: Understand your fans

#6: Have a risk management plan

Image Source: www.flickr.com/photos/jhf/2535449690/

#6: Have a risk management plan

Six tips for optimising your Facebook page