Top Tips for Lone Communicators

How often do you feel like this?

Survey Results• Majority work in a charity with 10 or less employees followed

by 11 – 50 employees• 39% felt they should be paid more with 36% saying they are

paid in line with the sector. 21% felt they are paid less than the sector average with only 3% saying they’re paid above sector average

• 73% responsible for all Comms including Marketing and 25% responsible for all Comms except Marketing

• 58% said they felt supported in their role with 73% saying that Comms was valued in their organisation

Positives• Varied role• Autonomy to get on with things• Responsibility and ownership• Telling people’s stories and crafting messages

Negatives• Lack of understanding about my role• Not enough time to give each aspect the

priority it deserves• Lack of colleagues or peers to bounce ideas off

of

Time Intensive

My Top Five Time Saving Tips

1. Let your supporters do your PR

2. Set up Google Alerts

3. Manage Social Media through one account

4. Keep up-to-date with technology and sector developments

5. Don’t meet!

At the bottom of the priority list

Practical Tips for Reporting

• Take yourself out of the office

• Don’t be afraid to ask for help

• Use a template but customise!

• Make your reporting meaningful

• Use insights gained from your reporting to build a business case

“Teach me and I’ll forget

Show me and I may remember

Involve me and I’ll understand.”

Chinese Proverb

My Top Five Tips for Lone Communicators

1. Clarify and establish your Role

2. Set priorities and stick to them

3. Attend free events

4. Establish a network of peers

5. Keep Calm!

That’s all Folks!

Kirsty MarrinsNews and Social Media Executive

Trinity College LondonKirsty.marrins@trinitycollege.co.uk

@LondonKirsty