top ten trends in online

Top Ten Trends in OnlineTop Ten Trends in Online

Marydee OjalaMarydee OjalaEditor-in-chief, Online Searcher: Editor-in-chief, Online Searcher:

Information Discovery, Information Discovery, Technology, StrategiesTechnology, Strategies

Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011

Online is EverywhereOnline is Everywhere

Online and ONLINEOnline and ONLINEOnline and SearchOnline and SearchSearch and GoogleSearch and GoogleWhere is research?Where is research?


Information ExplosionInformation Explosion

Too much informationToo much informationRunning through my brainRunning through my brainDriving me insaneDriving me insaneMore types of informationMore types of informationMore & different search enginesMore & different search enginesVolume increasing exponentiallyVolume increasing exponentiallyInformation overlookInformation overlook


Social SearchSocial Search

Driving search algorithmsDriving search algorithmsCommunication mediumCommunication mediumNewsNewsCuration functionCuration functionRecommendation enginesRecommendation engines


PersonalizationPersonalization

Making search relevant to youMaking search relevant to youMy search results aren’t your search My search results aren’t your search resultsresultsEmpowering users, raising expectationsEmpowering users, raising expectations


CollaborationCollaboration

Living an online lifeLiving an online lifeEveryone is on the gridEveryone is on the gridWorking collaboratively is facilitated by Working collaboratively is facilitated by web technologyweb technologyLimits to sharingLimits to sharing


DisaggregationDisaggregation

No more one stop shopNo more one stop shopSpecialized search engines, vertical Specialized search engines, vertical search enginessearch enginesData fragmentationData fragmentationLocks on the information doors (SEO, Locks on the information doors (SEO, registration, subscription)registration, subscription)


ConsolidationConsolidation

In the premium content space, acquisitions In the premium content space, acquisitions are seen as road to growth rather than are seen as road to growth rather than creating new productscreating new productsThomson Reuters, Reed Elsevier, Thomson Reuters, Reed Elsevier, ProQuestProQuestCould you start a new “database” Could you start a new “database” company today?company today?


Deep WebDeep Web

Paradox of hidden webParadox of hidden webMore information be surfacedMore information be surfaced– Formats, language, companyFormats, language, company

More information is hiddenMore information is hidden– Pay per view, privacy, redactedPay per view, privacy, redacted


VisualizationVisualization

Searching for visual informationSearching for visual informationViewing results visuallyViewing results visuallyNot everyone is wedded to textNot everyone is wedded to text


Past Becomes PresentPast Becomes Present

Historical materials now on the webHistorical materials now on the webMassive digitization projectsMassive digitization projectsMore fragmentationMore fragmentationFindabilityFindability


New Skill SetNew Skill Set

Advanced search skillsAdvanced search skillsKnowing where the hidden web can be Knowing where the hidden web can be foundfoundUnderstanding when to use premium Understanding when to use premium contentcontentIncorporate new skills without losing old Incorporate new skills without losing old skillsskills


Information ProfessionalsInformation Professionals

Must stay abreast of technology Must stay abreast of technology developmentsdevelopmentsMust stay current with content changesMust stay current with content changesMust do more than researchMust do more than research– Analysis, synthesis, executive summary, Analysis, synthesis, executive summary,

bullet pointsbullet points

Critical thinkingCritical thinkingPeripheral visionPeripheral vision


Contact DetailsContact Details

Marydee OjalaMarydee OjalaEditor-in-chief, Online Searcher: Editor-in-chief, Online Searcher: Information Discovery, Technology, Information Discovery, Technology, Strategies Strategies (www.infotoday.com/onlinesearcher)(www.infotoday.com/onlinesearcher)Co-chair, Internet Librarian International (Co-chair, Internet Librarian International (www.internet-librarian.com))[email protected]@xmission.com

http://www.internet-librarian.com/

top ten trends in online

Education

premium content

internet librarian

marydee ojala

reed elsevier

hidden web

executive

online searcher

information