TOP TEN THINGS LEARNED IN PRCA 3339

By: Jeff Carter

#10 Photo’s

The multiple elements of a photo

#9 Twitter WordPress Connection

How to have your recent blog post show up as a tweet on your twitter account.

#8 InDesign and PDF’s

How to export an InDesign document and save it as a PDF file.

#7 Proximity Within A Brochure

Proximity (part of the C.R.A.P. acronym) deals with the closeness of items to show unity.

#6 Client Location

It is important and strategic to place the client name at the top of a brochure to ensure that it will be seen in a brochure rack.

#5 I’m Blue

Most people are favorable to the color blue. This can help you can their attention.

#4 How to Create a Brochure

When inserting information onto the panels, make sure you remember that the first 3 panels, on page 1, are the Inside Flap (panel 1), Back Cover (panel 2), and the Cover (panel 3). Remembering this will keep you from designing the brochure backwards.

#3 Fonts

How to download unique fonts off of websites. Such as www.dafont.com

#2 Communication With Clients

When designing a publication for a client it is important to communicate and get a good feel for what they want and what they need.

#1 C.R.A.P.

The most important thing I learned was the whole aspect of C.R.A.P. (Robin Williams)

Contrast Repetition Alignment Proximity