10) Build and manage a Page

10) Build and manage a PagePoliticians

10) Build and manage a PageCompanies

10) Build and manage a PageCelebrities

10) Build and manage a Page

10) Build and manage a Page

10) Build and manage a Page

9) Make your Page unique & organic

9) Make it unique and organic

• Exclusive content

• Highlight your supporters

• Fun facts

• Breaking news

• Special offers

8) Be active

8) Be active

Pace out your posts to maximize your impact

8) Be active

Embrace timely opportunities to connect with and engage fans

7) Be human

7) Be human

Coke’s Tattoo Tuesday

7) Be human

7) Be human

7) Be human

• Respond to feedback

• Ask questions

• Listen

• Be honest

• Speak like a human being, not a PR flack

6) Focus on the Newsfeed

6) Focus on the Newsfeed

6) Focus on the Newsfeed

90%90%

6) Focus on the Newsfeed

Where people are viewing your posts

6) Focus on the Newsfeed

My home page

NewsfeeNewsfeedd

Friends’ Home Page

5) Keep it simple

5) Keep it simple

Make content simple and easy to understand

5) Keep it simple

Photos are eye-catching and universal

5) Keep it simple

PHOTOPHOTO says saysa thousand a thousand

words.words.

4) Establish a consistent voice & persona

4) Establish a consistent voice & persona

3) Buy targeted ads

3) Promote with Facebook ads

2) Innovate (while keeping it simple)

2) Innovate (while keeping it simple)

2) Innovate (while keeping it simple)

1) Analyze, adjust, and optimize

1) Analyze, adjust, and optimize

Insights dashboard

Bonus: You’re not alone

Your ecosystem

facebook.com/marketing

facebook.com/nonprofits

facebook.com/influencers

insidefacebook.com

Become a fan...