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TOP QUESTIONS When can I take my baby swimming? What sunglasses suit my face? What sunglasses are in style 2015? Where to go on holiday? What to take on holiday? How many calories does swimming burn? TOP SUMMER TRENDS US France Italy Greece 1 3 2 4 5 Ireland (In order of popularity) TOP DESTINATION COUNTRIES (In order of popularity) London Manchester Birmingham Glasgow Edinburgh 1 3 2 4 5 TOP DESTINATION CITIES IN THE UK New York Paris Dubai Amsterdam Barcelona (In order of popularity) 1 2 3 4 5 TOP DESTINATION CITIES OUTSIDE UK

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Page 1: TOP SUMMER TRENDS - storage.googleapis.com · Sunglasses Aviators Prescription Sunglasses Cheap Sunglasses Cat Eye Sunglasses +10% +26% +45% +17% +8% *Numbers represent YOY growth

TOP QUESTIONS

When can I take my baby swimming?

What sunglasses suit my face?

What sunglasses are in style 2015?

Where to go on holiday?

What to take on holiday?

How many calories does swimming burn?

TOP SUMMER TRENDS

USFrance

Italy

Greece

13

2

45 Ireland

(In order of popularity)TOP DESTINATION COUNTRIES

(In order of popularity)

London

Manchester

Birmingham

Glasgow Edinburgh

1

3

2

4

5

TOP DESTINATION CITIES IN THE UK

New YorkParis Dubai Amsterdam Barcelona

(In order of popularity)

1 2 3 4 5

TOP DESTINATION CITIES OUTSIDE UK

Page 2: TOP SUMMER TRENDS - storage.googleapis.com · Sunglasses Aviators Prescription Sunglasses Cheap Sunglasses Cat Eye Sunglasses +10% +26% +45% +17% +8% *Numbers represent YOY growth

Plus Size Bikini

Micro Bikinis Tankini High Neck Bikini Top

Colour Block Bikini

+640% YOY

+760% YOY

+1100% YOY

+1500% YOY

New entry!

1

3

24

Disneyland Paris

British Museum

Thorpe Park

Legoland

5 Chester Zoo

Fake BakeSpray Tan

Fake TanBest Fake

Tan

Sunbeds

+1% +3% +8% +20%+12%

Polarised Sunglasses

Aviators Prescription Sunglasses

Cheap Sunglasses

Cat Eye Sunglasses

+10%

+26%

+45%

+17%+8%

*Numbers represent YOY growth

Jul 2013 Jul 2014 Apr 2015Jan 2014

4-23 July 2013 summer

heatwave

17 July 2014 hottest day

of 2014

SUNGLASSES – TOP QUERIES

SWIMMING TRENDS OVER TIME

Jul 2013 Dec 2013 Jul 2014 Dec 2014 Apr 2015

bbq gardenfurniture

4-23 July 2013

summer heatwave

17 July 2014

hottest day of 2014

(Google Trends)BBQ TRENDS OVER TIME

TANNING & SUN CARE – TOP QUERIES

TOP SEARCHES FOR TOURIST ATTRACTIONS & DESTINATIONS

*Numbers represent YOY growth

(In order of popularity)

SWIMWEAR – RISING QUERIES