top secrets to attracting applicants
DESCRIPTION
These slides compliment the webinar "Top Secrets to Attracting Applicants" by Gerry Robinson from Shorebird RPO Among some very useful top tips, Gerry discusses, branding solutions, Job Descriptions, Writing Job Board Adverts and Publishing Job adverts. If you would like to view the full webinar recording, please email [email protected] and we will happily email the recording immediately, or why not join our LinkedIn Webinar Network to access all our archives http://linkd.in/1acZPdhTRANSCRIPT
SHOREBIRD ATTRACT
Job Boards
Mobile
Careers Sites
Advertise for less
Improve employer brand
Generate better quality applicants
No contracts required
Save time
Social Media
Gerry Robinson Operations Director 0113 322 7240 [email protected]
Welcome
• Branding
• Job Descriptions
• Titles, Salaries and Locations
• Managing Expectations
• Advert Formats
• Questions
The Power of Branding
Job Descriptions
Consider...
• Current job holder
• Purpose of the role
• Actual job requirements
• Qualifications
• Skills
• Level of experience
• Competencies
Job Descriptions
• Remove jargon
• Keep it succinct
• Use specific qualifications
• Include any unusual requirements
• Understand discriminatory factors
• Sell the benefits of working for you
Job Boards: Job Titles
Use generic job titles.
Create an image of what the job entails.
Avoid long titles.
Job Boards: Locations
Consider location of applicants.
Use specific locations or postcodes
Field based needs to be stated as for example
“covering the South East”.
Jobs requiring national coverage cannot really work.
Job Boards: Salaries
Showing the salary or on target earnings.
“Competitive” Versus “Negotiable”.
OTE.
Full or Part time?
Working Hours.
Where can you advertise?
Social Media.
Recruitment Agencies.
Media & outdoor advertising (newspapers, radio etc).
Job Centres.
Buying credits direct from job boards.
Buying CV databases.
Recruitment Process Outsourcers (e.g. Shorebird RPO).
Choose Shorebird RPO
30+ job boards.
Mix of job boards.
Low cost.
Free access to ATS.
Screening and arranging interviews.
Recruiting Expectations Influencers of volumes & quality
• Highly specialist occupations.
• High earning executive positions.
• Jobs requiring very specific qualifications.
• Rural locations.
• Sectors with a high level of contractors earning high
daily rates.
Advert Formats
Advert Formats Remember.....
• Order of layout
• Skills or qualifications
• Key job information
• The company bio
• Conditions of application
• Tone - Consider the audience
Thanks & Questions
www.Shorebird-rpo.com
0113 322 7240
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