Top RamenLance McDonald

Table of Contents

Pg. 1: Cover

Pg. 2: Table of Contents

Pg. 3: Redesign Plan

Pg. 4-5: Style Guide

Pg. 6-7: Package Design and Photography

Pg. 8: Advertisement

Product Name: Top Ramen

Target Group: Adults age 18-25

History: Nissin Foods was started back in 1948 by Momofuku Ando who wanted to create a prod-uct that would help feed the masses in the aftermath of World War II. Ten years later, in 1958, Mr. Ando and Nissin Foods introduced their new product to Japan, Chicken Ramen. Since then, instant ramen has become a staple across Asia and is produced around the world. For many in the US Top Ramen is a quick easy cheap option for a meal. For many college students it can be more of a staple than it is for Asia.

Big Ideas:Because Top Ramen is used so heavily by young low income individuals, Nissin should have a packaging design that appeals to younger audiences. For too long the packaging for Top Ramen has been dull and boring and has changed very little over the years. I want to create a new packaging design that is attractive and up-to-date.

For this redesign the package will be changed from a plastic wrapper to a box. This will make the product more stackable and storable and will give it a level of class that will make it stand out from the rest of its competitors. This box design will also be more envi-ronmentally friendly than plastic which will attract green thinkers. If an attractive design can be created and the new box idea is well marketed the new pack-aging will increase sales among the target demographic. When a poor student is looking for a cheap option and has the choice between an attractive Nissin package and some other boring competitor the idea is that their desire for more modern products will drive them to

Nissin Product Redesign Plan

Style Guide

Fonts:

Forte = Calligraphy Product Title, 36 pt. font recommended.

Ebrima = Sans Serif Body Copy, 14 pt. font recommended for flavor label and back panel product description, 8 pt. font for all other text.

Colors: Orange R 207 G 121 B 41, C 16 M 60 Y100 K 2, HEX cf7929, Pantone 7565

Red R 237 G 33 B 39, C 0 M 99 Y 97 K 0, HEX ed2126, Pantone 485 C

Maroon R 118 G 18 B 20, C 31 M 100 Y 99 K 42, HEX 751114, Pantone 7624 C, Yellow R 233 G 184 B 64, C 9 M 27 Y 87 K 0, HEX e8b840, Pantone 142 C

Tan R 214 G 176 B 146, C 16 M 31 Y 43, HEX d6af91, Pantone 4665 C

Flesh R 236 G 192 B 156, C 6 M 26 Y 39 K 0, HEX ecbf9b, Pantone 473 C

Brown R 148 G 87 B 36, C 31 M 67 Y 99 K 23, HEX 935724, Pantone 464 C

Dark Brown R 115 G 77 B 41, C 40 M 64 Y 89 K 36, HEX 734c29, Pantone 463 C

Darker Brown R 95 G 57 B 23, C 42 M 70 Y 97 K 49, HEX 5f3916, Pantone 732 C

Darkest Brown R 58 G 36 B 22, C 52 M 70 Y 79 K 70, HEX 3a2315, Pantone 4625 C

Logo:

The only thing I did to this logo was vectorize it because I felt that the classic traditional Nissin logo should stay with the new updated look. Just because you are changing the look of a product doesnt mean you have to change the look of the whole company, and people will better identify the product if it keeps its original logo.

Packaging Design

Top Ramen

Chicken Flavor

Oodle

s of No

odles

Nissin Top Ramen is Americas original ramen noodle soup and a family favorite since 1970.

Recommended Cooking Instructions

1. Boil 2 cups water, add noodles, breaking up if desired. Cook 3 minutes stirring occasionally.

2. Remove from heat. Stir in seasonings from flavor packet. to lower sodium, use less seasoning.

Photography

Before

After

Top Ramen Advertisement

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