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3748 Turman Loop, Suite 101Wesley Chapel, FL 33544Toll Free: 800-881-7342

Local: 727-443-7115Fax: 813-994-9380

http://emsincorporated.com/

Testimonials

"EMSI played a crucial role in my campaign for Teamster President. I appeared on talk shows in virtually every media market and they secured television and print coverage wherever I campaigned!"

- Jimmy Hoffa, Jr.,Former President,Teamsters Union

Testimonials

“I am so grateful to all of you at EMSI. Working with all of you has been one of the best career decisions I've ever made. Hope we can keep going for years to come.”

- Janet Pfeiffer,President & CEO,

Pfeiffer Power SeminarsAuthor,

The Secret Side of Anger

Testimonials

“We would love to have Marsha Friedman come to work for us full time! We devour her informational emails; Our Director of Marketing has our marketing staff (who are the best book marketing people in the industry) read everything she sends us. She is top-notch across the board. We receive tens of thousands of submissions and only about 2-3% are even considered by our house. Of the few who do get a publishing agreement with us, we are always delighted when we hear that Marsha has sent them our way. She knows this business!”

- Richard Tate, PhD,Founder,

Tate Publishing & Enterprises, LLC

How to Create a Fool-Proof PR Campaign

• Creating a successful PR campaign is an essential part of any business when trying to launch a new product or service nowadays, and with so many different media platforms available, knowing which ones to use can be a tricky business. This is why it is essential to plan your PR campaign carefully, and research all the areas you need to before starting out.


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Define your objectives & Goals

• This may seem pretty obvious, but you would be amazed how many people forget to carry out this step. Defining exactly what you want your PR campaign to achieve for you will make all of the other steps easier to complete, as you know where you are going.

• Your goals need to be achievable, using the SMART (Specific, Measurable, Attainable, Relevant, Time-bound) method when setting your objectives and goals can help a great deal.


Establish who your audience is

• This can be one of the most important areas to get right when creating your PR campaign. You could have the best campaign in the world, but if it's aimed at the wrong people it will fail. Think about who your product or services are aimed at then target these people.


Hold a brainstorming session

• Try and get some of your staff (if you have any) involved in this session, as they will often have different ideas to you. In a brainstorming session you need to come up with around six different story ideas to help your PR campaign along.


Decide on the media outlets

• Once you have an idea of your objectives and goals, and who you would like to target your campaign towards, you can then think about which communications vehicles you will use to get your message out there. With the digital age upon us there are now many options when it comes to a PR campaign, including press releases, articles, Social media campaigns (including viral campaigns) and much more. Do your research on the various media sources and decide which one you feel would be the most suited to you.


Monitor your campaign

• This is extremely important; you need to keep track of your campaign to know if it is successful. Most people find they need to change things as their campaign progresses, as some areas may not be working as you expected them too, but as long as you keep track of how things are running this will not be a problem.

• I hope you have found these ideas helpful, and will keep them in mind if you are considering setting up your own PR campaign.

About EMSI

As an award-winning, top national public relations agency, EMSI has been delivering highly specialized publicity campaigns for over two decades. Our specialty is creating angles we know the media will want to cover and will obtain quality media exposure for our clients.

About EMSI

Through the years, we have worked with clients spanning a wide array of industries from authors, publishing, health, food, music, software and finance, to politics. EMSI customizes its clients’ PR campaigns to focus on specific objectives and we only work with quality media to ensure the results meet our clients’ needs and expectations.

EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies. Today, EMSI Public Relations represents all its clients on a performance and project basis.

The EMSI Mission Statement

With a 24-hour TV, radio, print and online news cycle, digital media now delivers the news faster and in ways previously unimagined through the airways and the Internet, appearing on televisions, radios, PDAs, laptops, cell phones and networks simultaneously in a global community, reaching billions of people daily.

The EMSI Mission Statement

EMSI’s mission is to assist our clients to engage the power of the news media with bold strategies and innovative tactics, offering a unique client-agency relationship that mitigates risk while increasing opportunities. EMSI strives to be more than just a public relations firm, but rather an irreplaceable business partner, key to the success of each of our clients. Most importantly, we are driven to help companies and individuals with ethical messages, products and services become very well known so that they may prosper while enhancing the survival of those they serve.

A Message From Marsha

Marsha Friedman, CEO for twenty-two years, my public relations firm has operated on a simple philosophy: Caring greatly for our clients while meeting their expectations minimally and exceeding their expectations optimally.


Our talented production team, housed in our News & Experts division, capitalizes on the media relationships we have developed over time, enabling us to secure quality interviews for our clients on radio and TV, and editorial exposure in newspapers and magazines. In fact, our News & Experts team is well-known by the media as a resource for newsworthy content, which is why they often call us when looking for top quality guests.

We also pride ourselves on the peace-of-mind that our “pay-for-performance PR” model provides our clients. We were one of the pioneers of this model over twenty-two years ago, which enabled our clients to receive more than just our “best efforts” with the media, but rather an actual guarantee of media exposure in exchange for their fees.


We truly cherish our clients and appreciate them as part of the EMSI family. I say “family,” because we work as a cohesive unit in a pleasurable atmosphere like few others.

Please visit the EMSI team page of this site to meet the family and feel free to get in touch at any time!

Warm regards,

Marsha Friedman

3748 Turman Loop, Suite 101Wesley Chapel, FL 33544Toll Free: 800-881-7342

Local: 727-443-7115Fax: 813-994-9380


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