top nigerian brands on facebook & twitter (mar 2012)

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TOP NIGERIAN

BRANDS ON FACEBOOK &

TWITTER (MARCH 2012)

mailto:[email protected]

Playhouse Thought Piece 19/04/2012

TABLE OF CONTENTS

1 INTRODUCTION .............................................................................................................................. 3

2 THE TOP TEN ................................................................................................................................... 4

3 TOP BANKS....................................................................................................................................... 5

4 TOP PUBLICATIONS ...................................................................................................................... 6

5 TOP RADIO STATIONS .................................................................................................................. 7

6 TOP NOLLYWOOD ACTOR/ACTRESSES ................................................................................. 8

6.1 ACTRESSES ...................................................................................................................................... 8 6.2 ACTORS ........................................................................................................................................... 9

7 TOP MUSICIANS MALE/FEMALE ............................................................................................ 10

7.1 MUSIC (MALE) ............................................................................................................................... 10 7.2 MUSIC (FEMALE) ............................................................................................................................ 11

8 TOP PUBLIC OFFICE HOLDERS ............................................................................................... 12

9 TOP CONSUMER GOODS ............................................................................................................ 13

10 ABOUT PLAYHOUSE COMMUNICATION LTD ..................................................................... 14


1 Introduction The Top Ten covers the following „product‟ categories

Banks

Consumer Goods

Publications

Radio Stations

Consumer brands

Music, Male & Female

Public Office

Nollywood actors & actresses

Measurement:

„Success‟ is based on the number of „Likes‟ and „Followers‟ a brand has.

We have looked solely at the official Nigerian page of the brands.

The figures we have here were accurate as of 28th March 2012.

Note:

This is based on our own manual search of Facebook & Twitter pages. If you have any

brands you think we have missed; a category you think we should be considering or if

you simply have any comments you would like to share, please email us at

[email protected] .



2 The Top Ten

KEY – position last month Position this month

MTN continues to top both platforms and on Facebook has now broken the 500,000

mark.

Sprite Nigeria is a new entrant on Facebook coming in at number 8.

FACEBOOK NO OF LIKES

1 1 ˃ MTN NIGERIA 515,048

2 2 ˃ BEAT FM 370,387

3 3 ˃ VANGUARD NEWSPAPER 250,289

4 4 ˃ COOL FM 244,557

5 5 ˃ GT BANK 203,403

6 6 ˃ DAILY TRUST 157,405

7 7 ˃ ALWAYS 141,619

8 N SPRITE NIGERIA 101,015

8 9 ˅ MTV BASE NIGERIA 95,959

9 10 ˅ STAR LAGER 84,122

NO OF LIKES TWITTER NO OF FOLLOWERS

1 1 ˃ MTN NIGERIA 118,593

2 2 ˃ CHANNELS TV 84,637

3 3 ˃ VANGUARD NEWSPAPER 77,624

4 4 ˃ BEAT FM 57,640

6 5 ˄ PUNCH NEWSPAPER 57,119

5 6 ˅ SAHARA REPORTERS 56,494

7 7 ˃ BELLA NAIJA 32,768

8 8 ˃ COOL FM 30,058

9 9 ˃ THISDAY LIVE 29,052

10 10 ˃ GUARDIAN NEWSPAPER 28,090


3 Top Banks


1 1 ˃ GT BANK 203,403

2 2 ˃ FIRST BANK 79,729

3 3 ˃ ACCESS BANK 32,086

4 4 ˃ WEMA BANK 22,700

5 5 ˃ DIAMOND BANK 13,998

6 6 ˃ UBA 13,377

8 7 ˄ FIDELITY BANK 1,691

7 8 ˅ KEYSTONE BANK(PHB) 1,397

9 9 ˃ ZENITH BANK 708

10 10 ˃ SKYE BANK 377


1 1 ˃ GT BANK 203,403

2 2 ˃ FIRST BANK 79,729

3 3 ˃ ACCESS BANK 32,086

4 4 ˃ WEMA BANK 22,700

5 5 ˃ DIAMOND BANK 13,998

6 6 ˃ UBA 13,377

8 7 ˄ FIDELITY BANK 1,691

7 8 ˅ KEYSTONE BANK(PHB) 1,397

9 9 ˃ ZENITH BANK 708

10 10 ˃ SKYE BANK 377



4 Top Publications



1 1 ˃ VANGUARD 250,289


3 3 ˃ SAHARA REPORTERS 87,582

4 4 ˃ PUNCH 66,780

5 5 ˃ TRIBUNE 39,246


7 7 ˃ PM NEWS 18,391

8 8 ˃ LEADERSHIP 18,233

9 9 ˃ THE SUN 8,928

10 10 ˃ DAILY TIMES 7,721

TWITTER NO OF FOLLOWERS

1 1 ˃ VANGUARD 77,624

3 2 ˄ PUNCH 57,119

2 3 ˅ SAHARA REPORTERS 56,494


5 5 ˃ GUARDIAN 28,090


7 7 ˃ PM NEWS 17,183

8 8 ˃ LEADERSHIP 9,154

9 9 ˃ TELL MAGAZINE 7,763

10 10 ˃ DAILY TIMES 7,728


5 Top Radio Stations



1 1 ˃ BEAT FM 370,387

2 2 ˃ COOL FM 224,557

3 3 ˃ WAZOBIA FM 87,112

4 4 ˃ SPLASH FM 28,402

5 5 ˃ BRILA FM 22,816

6 6 ˃ RAINBOW FM 12,806

7 7 ˃ CLASSIC FM 9,008

8 8 ˃ RHYTHM 93.7 9,029

9 9 ˃ RADIO CONTINENTAL 8,797

10 10 ˃ NAIJA FM 2,678


1 1 ˃ BEAT FM 57,640

2 2 ˃ COOL FM 30,058

6 3 ˄ RHYTHM 21,384

3 4 ˅ BRILA FM 7,099

4 5 ˅ WAZOBIA FM 7,008

5 6 ˅ SPLASH 5,428

7 7 ˃ CLASSIC FM 2,468

8 8 ˃ RAINBOW FM 1,994

9 9 ˃ NAIJA FM 1,849

10 10 ˃ RADIO CONTINENTAL 352


6 Top Nollywood Actor/Actresses

6.1 Actresses



1 1 ˃ OMOTOLA JOLADE 664,090

2 2 ˃ STEPHANIE OKEREKE 439,908

3 3 ˃ TONTO DIKE 251,363

4 4 ˃ INI EDO 227,580

5 5 ˃ FUNKE JENIFA AKINDELE 118,028

6 6 ˃ CHIKA IKE 94,326

7 7 ˃ MERCY JOHNSON 93,931

8 8 ˃ OGE OKOYE 90,457

9 9 ˃ KATE HENSHAW 32,976

10 10 ˃ GENEVIEVE NNAJI 32,055


1 1 ˃ GENEVIEVE NNAJI 120,387

2 2 ˃ OMOTOLA JOLADE 57,552

3 3 ˃ FUNKE AKINDELE 54,837

4 4 ˃ RITA DOMINIC 51,911

5 5 ˃ UCHE JOMBO 39,070

6 6 ˃ INI EDO 28,842

7 7 ˃ MERCY JOHNSON 28,342

8 8 ˃ STEPHANIE OKEREKE 14,400

9 9 ˃ CHIOMA CHUKWUKA 13,015

10 10 ˃ CHIKA IKE 12,384


6.2 Actors


FACEBOOK NO OF FRIENDS

1 1 ˃ FEMI BRANCH 5,019

2 2 ˃ JETA AMATA 4,937

3 3 ˃ YEMI BLAQ 4,995

4 4 ˃ LANCELOT IMASUEN 4,912

5 5 ˃ RAMSEY NOAH 4,842

7 6 ˄ TONY UMEZ 4,836

6 7 ˅ JIM IYKE 4,828

8 8 ˃ SAINT OBI 4,765

9 9 ˃ CHIDI MOKEME 4,687

10 10 ˃ NKEM OWOH 4,005


1 1 ˃ CHIDI MOKEME 18,824

2 2 ˃ NKEM OWOH 11,867

3 3 ˃ JIM IYKE 11,554

4 4 ˃ RMD 9,628

5 5 ˃ RAMSEY NOAH 2,377

6 6 ˃ YEMI BLAQ 2,034

8 7 ˄ FEMI BRANCH 715

7 8 ˅ JETA AMATA 532

9 9 ˃ FRED AMATA 165

10 10 ˃ SAINT OBI 98


7 Top Musicians Male/Female

7.1 Music (male)

KEY position last month Position this month

FACEBOOK

MUSIC MALES NO OF LIKES

1 1 ˃ MI 427,128

2 2 ˃ DON JAZZY 422,355

3 3 ˃ TERRY G 336,329

4 4 ˃ DAREY ART ALADE 292,706

5 5 ˃ BANKY W 285,396

6 6 ˃ WANDE COAL 282,844

7 7 ˃ WIZKID 279,960

8 8 ˃ D BANJ 267,603

9 10 ˄ NAETO C 265,795

10 9 ˅ ICE PRINCE 255,836

TWITTER

MUSIC MALES NO OF FOLLOWERS

1 1 ˃ DON JAZZY 238,772

2 2 ˃ WIZKID 193,461

3 3 ˃ D BANJ 185,998

4 4 ˃ BANKY W 172,115

5 5 ˃ MI 143,897

6 6 ˃ ELDEE 112,699

7 7 ˃ NAETO C 109,979

8 8 ˃ PETER P SQUARE 104,252

9 9 ˃ WAN DE COAL 92,954

10 10 ˃ DAREY ART ALADE 77,033


7.2 Music (female)


MUSIC FEMALES NO OF LIKES

1 1 ˃ NNEKA 191,868

2 2 ˃ ASA 33,347

3 3 ˃ GOLDIE 19,533

4 4 ˃ OMAWUNMI 17,933

5 5 ˃ WAJE 11,892

6 6 ˃ TIWA SAVAGE 10,954

7 7 ˃ SASHA P 5,212

8 8 ˃ FRAGRANCE 4,597

9 9 ˃ BOUQUI 4,332

10 10 ˃ MOCHEDDAH 3,116

MUSIC FEMALES NO OF FOLLOWERS

1 1 ˃ TIWA SAVAGE 96,964

2 2 ˃ MOCHEDDAH 56,667

3 3 ˃ OMAWUMI 47,021

4 4 ˃ WAJE 32,880

5 5 ˃ ASA 35,531

7 6 ˄ SASHA P 25,057

6 7 ˅ MUNACHI ABII 24,504

8 8 ˃ EVA ALORDIAH 20,199

10 9 ˄ NNEKA 14,416

9 10 ˅ GOLDIE 14,306


8 Top Public office holders



1 1 ˃ GOODLUCK JONATHAN 704,111

2 2 ˃ NUHU RIBADU 191,229

3 3 ˃ PAT UTOMI 169,115

4 4 ˃ BABATUNDE FASHOLA 167,321

5 5 ˃ NASIR EL RUFAI 112,933

6 6 ˃ BIKOLA SARAKI 36,991

7 10 ˃ DONALD DUKE 15,583

8 7 ˃ EMMANUEL UDUAGHAN 15,398

9 8 ˃ OKONJO IWEALA 11,737

10 9 ˃ DIMEJI BANKOLE 9,163


1 1 ˃ BABATUNDE FASHOLA 55,537

3 2 ˄ DELE MOMODU 33,161

2 3 ˅ GOODLUCK JONATHAN 32,161

4 4 ˃ PAT UTOMI 12,889

5 5 ˃ BUKOLA SARAKI 9,024

6 6 ˃ BOLAJI ABDULLAHI 4,972

7 7 ˃ SEGUN MIMIKO 1,606

8 8 ˃ LIYEL IMOKE 1,234

10 9 ˄ DIMEJI BANKOLE 595

9 10 ˅ EMMANUEL UDUAGHAN 464


9 Top Consumer Goods



1 1 ˃ MTN 515,048

2 2 ˃ ALWAYS 141,619

3 3 ˃ MTV BASE 97,473

4 4 ˃ STAR LAGER 92,565

5 5 ˃ TAJ HAIR 66,667

6 6 ˃ SAMSUNG 66,708

7 7 ˃ GLO 62.621

8 8 ˃ GUINNESS VIP 54,246

9 9 ˃ ETISALAT 53,751

10 10 ˃ GULDER 38,241

TWITTER NO FO FOLLOWERS

1 ˃ MTN 118,593

2 ˃ CHANNELS TV 84,637

3 ˃ ETISALAT 18,856

4 ˃ GLO 6,761

5 ˃ DSTV nigeria 3,417

6 ˃ AIRTEL NIGERIA 3,215

7 ˃ Lagos TV 1,141

8 ˃ DANGOTE GROUP 841

9 ˃ OANDO 638

10 ˃ MALTINA 517


10 About Playhouse Communication Ltd Playhouse Communication Ltd is a digital agency based in Lagos, Nigeria. We believe that successful brands need to create communications that engage. And we believe that digital - whether mobile or internet, be it a game, an app, a website or just a banner - offers a cost effective platform for creating and maintaining this dialogue. We offer a broad range of services including:

Digital advertising

Strategy & planning

Creative

Development & programming

Social Media development & management

Research

Media planning & buying

Innovation To find out more or to contact us:

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Email: [email protected]

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top nigerian brands on facebook & twitter (mar 2012)

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