top 9 mobile health trends 2015

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Top 9 Mobile Health Trends 2015

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Page 1: Top 9 Mobile Health Trends 2015

Top 9 Mobile Health Trends 2015

Page 2: Top 9 Mobile Health Trends 2015

It is undeniable that mobile health is among the hottest tech trends

for 2015 listed by Gartner, PWC, Forbes and of course DMI/Golden

Gekko. We highlighted it in our Top Mobile Trends for 2015 and it’s

been a hot topic of debate for all our trends workshops over the

past month. We are talking about how mobile is transforming the

healthcare industry.

We’ve not taken insurance, healthcare commercials and regulatory

challenges for individual markets into account as this report is

intended to provide trends and insights. The report also doesn’t

include our normal “What does it mean for you” as the implications

vary too much between the different players in the healthcare sector.

“By 2017 the total mHealth market will reach $26B in revenue”

Research and Markets

Page 3: Top 9 Mobile Health Trends 2015

Source: http://bionicly.com/digital-health-hype-cycle/

Page 4: Top 9 Mobile Health Trends 2015

1. TelemedicineDon’t want to visit the doctor to check out your swollen ankle? You

don’t have to. Telemedicine is allowing people to communicate with

nurses, doctors and specialists from home or the office and mobile

devices are enabling this revolution. Established players in the US

include HealthTap, American Well, Doctor On Demand and Teladoc.

Together with start-ups such as Bestdoctor, MDLIVE, ZocDoc,

SoloHealth and others in this space they will truly begin to disrupt

the healthcare sector. Stats indicate that 52% of patients would be

comfortable undergoing a video consultation with their physician.

“Telemedicine is ‘the biggest trend in digital health in 2015’”

Skip Fleshman, Partner at Asset Management Ventures

Page 5: Top 9 Mobile Health Trends 2015

2. Mobilization of Processes and DocumentsIn the above mentioned study, 69% of respondents also noted

that they used apps to access clinical information. However, only

33% reportedly believe they can access most or all of the clinical

systems technologies they need via smartphones/tablet computers.

Hospitals, care homes and health institutions are leveraging mobile

to change and improve the way they work ranging from schedule

management, time reporting and communication between care

takers to submission of forms, safety, ordering of medicine,

accessing patient records and logging of patient data. This is by no

means a fast process due to HIPPA compliance and other regulatory

requirements but it’s happening. One example is LifeLink which

provides a personal cloud based solution to patient records.

Clinicians access information needed to provide information care via Desktop (89%), Laptops (78%),

Smartphones (55%) and Tablets (51%) HIMSS 2014 Mobile Device Study

Page 6: Top 9 Mobile Health Trends 2015

3. Wearables and SensorsWhen wearables are discussed most people refer to smart

watches, fitness trackers and Google Glass. This is not where

the big innovation is and in fact doctors tell us that they are not

even interested in the data provided by fitness trackers and smart

watches. Not everyone wants to admit that or the current issue

with wearables that half of the people that buy them stop using the

device within 3 months. Instead it will be specialised wearables and

sensors that are the big break-through. Here are a few examples:

Electrozyme is developing a printed, flexible strip sensor that

measures electrolyte balance, hydration, muscle exertion and

physical performance

SniffPhone is a device connected to your phone that will be able

Page 7: Top 9 Mobile Health Trends 2015

3. Wearables and Sensors (continued)to diagnose diseases with a whiff of your breath. More info here.

Augmedix is a start-up that originally based their product on Google

Glass which automatically populates a patient’s electronic health

records based on conversations during appointments with physicians.

Abbott Diabetes Care Inc. has come up with a way to eliminate the

pain when taking blood glucose readings, thanks to its FreeStyle

Libre Flash Glucose Monitoring System.

Utilisation is endless. There are sensors that measure hydration and

tell people to drink more water, when and how to take headache

pills, measuring and analysing hormone levels and many, many more

values. This Pinterest page shows all the latest mHealth devices.

“Sensors will be everywhere - on your wrist, on your phone, in your medication, [...] it will accelerate generating a mountain of new data to sift through”

Bill Russell, CIO St. Joseph Health

Page 8: Top 9 Mobile Health Trends 2015

4. DIY and Prescription-Only AppsTwenty percent of respondents to an HRI consumer survey said FDA

approval was very important in their decisions to use a mobile app.

WellDoc’s BlueStar is a “Mobile Prescription Therapy” that allows

people to input data about their glucose levels, diet, exercise and

more. Another app that has recently been approved by the FDA allows

radiologists to view images on their smartphone. It is important to

determine whether your product is a medical device or app. If your

product is a medical device you need to go through the 510 clearances.

We expect to see more of these as health care apps truly have an

impact on our health. HealthTap ranked the top apps in 2014 which

were mostly food and exercise related.

“86% of clinicians believe that apps will become important for health management over the next 5 years”

PWC Top Health Industry Trends 2015

Page 9: Top 9 Mobile Health Trends 2015

5. Apple HealthKit and Google Fit in HospitalsSo far HealthKit is in the pilot / prototype stage but every

pharmaceutical and major health institution that we’ve spoken to

want to test HealthKit and equivalent services from other mobile

platform providers. Hospitals and medical centres hope that these

services will help with monitoring patients with long-term health

issues such as diabetes or hypertension. The objective is to provide

timely information to allow for intervention before the patient needs

to be readmitted to hospital. At the moment Apple HealthKit appears

to be most widely used, perhaps for the simple reason that the

majority of developers are working with it. However, many medical

centres are also piloting Google Fit as well as Samsung’s offering.

“14 of the top 23 hospitals are either

already testing HealthKit or are in talks to do so”

Reuters Research, February 2015

Page 10: Top 9 Mobile Health Trends 2015

6. Big Data Health PredictionsCan Technology fix Medicine? Can Big Data be used to improve

health and treatments, predict diseases, treat complex health

issues as stress, migraines, sleeping disorder and help change

behaviour? With Big Data we will not only be able to analyse

results but recommend the right measures, communication and

treatments in real time. Not only will this be applicable to healthcare

providers to improve patient care, but in principle, Big Data can

provide health and genome intelligence on entire populations. In

the face of local viruses or pandemics, the data could be analysed

to point towards the most effective course of action. However,

this highlights how crucial privacy and security will become when

information this sensitive is gathered on a large scale.

“95% of e-patients do not care if their PHI is shared and two-thirds to three-fourths of those patients expect to be

discriminated in housing, insurance and employment based on that data”

HealthIT & mHealth, 2015

Page 11: Top 9 Mobile Health Trends 2015

7. Consumer Engagement and CommunicationAccording to the mHealth Summit, ‘Consumer Engagement’ is the

new buzzword. Extending the relationship between the provider and

the consumer who at times is a patient. We can envision a dialogue

to be opened up across digital channels that will enhance this

trusted relationship.

For example, as part of a Clinton Health Access Initiative in Malawi,

there is an HIV test for newborns that is not a traditional POC test,

but results are delivered via text message. This reduces the six-to-

eight-week waiting time by half.

“We’re long past trying to influence consumer behavior - we need to leverage it”

Janet Schijns, VP Global Verticals & Channel Marketing at Verizon Enterprise Solutions

Page 12: Top 9 Mobile Health Trends 2015

8. Venture Capital Investors Pouring Money into HealthcareAccording to TechCrunch, the venture capitalists invested 250%

more money into health insurance in 2014 than they did the year

prior. In April 2015 Oscar was one of the first mHealth startups to

reach unicorn ($1 Bn dollar valuation).

Other possible mHealth cadidates for IPOs in 2015 are Practice

Fusion, Doximity, Healthgrades, Evolent Health, Best Doctors,

ZocDoc, and AirStrip

Page 13: Top 9 Mobile Health Trends 2015

9. The Race to Take Care of the ElderlyBaby boomers are getting older and there are not enough geriatric

physicians or even primary care physicians to care appropriately for

this ageing group.

Almost all wearables and new technology for the elderly are GPS

or location based, with the purpose of finding lost nursing home

residents or informing family members that an accident has

occurred. GeriJoy is one of the few technologies that is focused

on improving the quality of life for the elderly.

Page 14: Top 9 Mobile Health Trends 2015

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