top 50 hr & recruitment articles of the year

Top 50 HR & Recruitment articles of the year page 1 2014 Seed Jobs Ltd

TOP 50 HR & RECRUITMENT ARTICLES OF

2014


CONTENTS

1 TECHNOLOGY & FUTURE TRENDS

2 RECRUITMENT & SOURCING

3 HR

4 MANAGEMENT & LEADERSHIP

5 COMPANY CULTURE

6 BEST OF SEED

p.4

p.7

p.13

p.10

p.16

ABOUT THE AUTHOR

Ben Slater is the Head of

Sales & Marketing at

Seed.jobs, a marketing

intelligence platform for

recruitment. He is the

resident expert on

recruitment marketing

and works with companies

to help them treat candidates

like customers. If you have

any questions or would like

to help in any way, dont

hesitate to contact him.

CONTACT INFO

[email protected]

@Ben_Slater12

or visit www.seed.jobs

p.19


Weve noticed how much youve been enjoying our series breaking down our favourite articles each week. So, to celebrate the end of 2014, weve put together a selection of the 50 HR and recruitment articles that we would hate for you to miss out on. Weve covered a wide range of staffing issues - from inspiring leadership articles, to speculation as to where the future of the human resources industry is headed.

Weve made sure its easy for you to reach out to all the great authors in our list by including links to both their Twitter and LinkedIn profiles. If you enjoy any of the pieces weve select-ed please be sure to get in touch and let them know - Im sure they would love to hear from you.

It wouldnt be a best of 2014 list without the most popular articles from our very own blog. It was a tricky decision, but weve put together our favourite 10 posts from this year. If you didnt catch them the first time around they are well worth a read. Please let us know if you like them or if theres anything else you would like us to write about.

We hope you enjoy the list!

INTRODUCTION


1 The Neglected Child

of HR Technology Evaluations: The User

We so often forget how important it is to think about the users of our HR solutions. Robin Schooling reminds us that, to build successful products, we must evaluate our technol-ogy through the eyes of the employees and managers who will be using it on a day-to-day basis - does it make their lives easier?

2 Pity The Tool:

The Limitations of HR Technology

Whats the biggest problem within HR and recruitment today? Its communication. Matt Charney talks us through some really great tactics to improve the way you engage with your candidates and advocates using technology to im-prove the candidate experience.

1RECRUITMENT TECHNOLOGY & FUTURE TRENDS ARTICLESWhere is our industry headed?

What will 2015 bring?

How are you preparing for the future? The advent of the digital age is transforming the recruitment industry and we all need to be prepared for what the future holds. Weve put together 10 articles that will fill you in on the latest changes in technology and their impact on the recruitment industry - exactly what you need to help you prepare for next year!

ROBIN

SCHOOLING

Managing Director

at Silver Zebras LLC

MAT T

CHARNEY

Executive Editor at

Recruiting Daily


3 4 ways technology will reshape organizational

success in the coming years

How much will technology transform the recruitment indus-try? A lot according to Jayson Saba, who provides a great overview of some of the changes on the horizon.

4 The big data conundrum

How important is big data to HR? The value lies in what you do with the data. Tim Sackett argues that the best vendors dont just collect data, they tell you what it means to your organization. Make sure your solution is giving you these insights.

5 Top 10 Future Recruitment Trends

The advent of the digital age is forcing recruitment to change or get left behind. Moving forward, Carl Kutsmode expects an increased focus on the candidate and a greater concentration on marketing tools.

6 Empower HR:

Call To Action For HR Technology Providers

Moving forward we need to stop HR departments from get-ting bogged down in routine administration. Todd Owens argues that, if technology providers can deal with this, they will empower HR to deliver a more productive and engaged workforce.

1RECRUITMENT TECHNOLOGY & FUTURE TRENDS ARTICLESJAYSON

SABA

Vice President,

Strategy and Industry

Relations at Ceridian

TIM

SACKET T

President at

HRU Technical Resources &

Fistful of Talent Blogger

C ARL

KUTSMODE

Recruiting & Talent

Management Consultant

TODD

OWENS

TalentWise CEO


7 5 Trends Uncovered

at HR Technology Conference

Metrics, analytics and engagement. Thats where HR is head-ed according to Jessica Miller-Merrells main takeaways from the HR Technology Conference in Las Vegas. The new solu-tions that used machine learning to help companies improve the way they engage talent stole the show!

8 The Talent Tipping Point

Wouldnt it be great if you reached a talent tipping point where you had all the connections you are ever likely to need for future recruiting? Well, according to Bill Boorman, if recruiters make the most of all available data points, its very much within reach. From here its all about maintaining relationships and data cleanliness. Exciting times.

9 The Abusive Relationship

between HR Technology and its Users

Traditional HR systems have a myriad of shortcomings. The complex and clunky systems seriously effect our efficiency and effectiveness. Its okay though, Matt Buckland has found the light at the end of the tunnel. Theres a new wave of suppliers bringing HR technology thats easy to use and great for recruitment.

10 5 Talent Acquisition Trends to Watch

Which emerging workplace trends do you need to keep up with? China Gorman argues that the most successful HR solutions of the future will be the ones that prize user ex-perience - we need technology that makes recruiters jobs easier. Tech that helps improve the candidate experience and provides more personalisation will also be central.

1RECRUITMENT TECHNOLOGY & FUTURE TRENDS ARTICLESJESSIC A

MILLER-

MERRELL

Blogging4jobs

Founder and

Workplace Futurist

BILL

BOORMAN

Founder of

#Tru. Social recruiting

product advisor.

Keynote speaker

MAT T

BUCKL AND

Head of Talent

and Recruiting for

Forward Partners

CHINA

GORMAN

CEO, Great Place

to Work Institute


2RECRUITMENT & SOURCING ARTICLESFilling the top of the recruitment funnel with great

talent is one of the most important responsibilities of

your hiring team. Getting the best candidates onboard is difficult in todays competi-tive market - increasingly its the way that recruiters try attract and engage candidates that makes the difference.

Covering a wide range of topics, from social recruitment or recruit-ment marketing, these are the 10 articles you have to read to learn more about optimising your hiring process.

1 The No.1 Reason

that you just cant find talent right now

Why are companies are struggling to find talented employees? Tim Sackett thinks its a simple issue of supply and demand. Theres a talent shortage and you need to leverage all avenues at your disposal to connect with potential applicants

2 3 Lessons Corporate In-house Recruiting

Organizations Can Learn from Staffing Agencies

How can companies build and nurture talent pools more ef-fectively? Miranda Nash believes that corporate recruiters can learn a lot from the staffing agencies - there are a lot of great tactics that translate well to the in-house environment.

MIR ANDA

NASH

President of

Jobscience

TIM

SACKET T

President at




3 A warning about hiring too narrowly

It can be dangerous to focus on hiring for specific skills. Steve Boese argues that there are plenty of advantages that can be reaped by expanding the requirements for both tech-nical and non-technical roles.

4 Recruitment is Marketing:

3 Changes You Need to Make

If we are to create differentiation and improve candidate engagement, recruitment must morph into a marketing pro-cess. Kevin Wheeler believes that the best way for brands to differentiate themselves is by using marketing tactics to pro-mote their employer brand and constantly analyzing which approaches are the most successful to engage candidates.

5 3 Things To Know About Hiring And Recruiting

Whats really important in your hiring process? Afifa Siddiqui suggests you concentrate on improving the candidate expe-rience and try to hire people that fit culturally and have the right attitude.

6 Are You Really Recruiting Socially?

Great, data driven piece from Mervyn Dinnen. He makes the key, and often overlooked, distinction between establishing a connection and building a relationship through social me-dia, and advertising a job role. Must read.

2RECRUITMENT & SOURCING ARTICLESSTEVE

BOESE

HR Technology

Conference Co-Chair,

Host of the HR Happy Hour

Show and Podcast

KEVIN

WHEELER

Bio - Founder of

GLR Resources,

Consultant & Keynote Speaker

AFIFA

SIDDIQUI

Co-founder and

CEO of Careerleaf

MERV YN

DINNEN

Recruitment

Content Marketing

& Social Engagement

Strategy Advisor,

Award Winning Blogger


27 Hire Self-Motivated People the Single

Smartest Thing a Hiring Manager Can Do

The importance of hiring self motivated people is often overlooked. Dr John Sullican correctly sees it as mission critical to companies - Its not something you can teach and often it can have a major effect on an organisations success.

8 Smart Recruiting Strategy

Drives Relationships And Conversation

We all know the benefits of passive recruiting but Meghan Biro provides actionable advice on how to make it work for your company. Focus on building relationships to attract top candidates that arent looking for new work.

9 Why is content marketing great for recruiters?

Ever wondered why people dont respond to your advanc-es? Whats your in-mail response rate like? Andy Headworth advocates learning from successful content marketing tech-niques to improve engagement.

10 The Talent Hackers Manifesto

Talent hacking isnt just another buzzword. Matt Buckland sees it as an agile, responsive recruitment mindset that ena-bles you to use data to see which approaches work best and ensure that youre always creating a great candidate experi-ence. Great piece.

RECRUITMENT & SOURCING ARTICLES

DR JOHN

SULLIVAN

Professor,

Corporate Speaker

and Advisor

MEGHAN

BIRO

CEO at

TalentCulture,

Forbes contributor

ANDY

HEADWORTH

Founder

Sirona Consulting

MAT T

BUCKL AND

Head of Talent

and Recruiting for

Forward Partners


How smoothly does your organisation run?

Are there pain points that you need to work on?

Well, if so, youre in luck. Weve put together some fantastic writing on how to build a top HR department.

Whether youre thinking about how you can use metrics to be-come more effective, you want to see some examples of how innovative companies are approaching human resources or you just want to learn a little more, these 10 articles will provide ac-tionable advice that you can take back to your department.

1 Internet killed the HR star

In the wake of many traditional HR systems like job boards slowly dying, HR must re-examine its priorities. Jason Aver-book argues that we should focus heavily on promoting technology that increases candidate engagement.

2 Five Critical Priorities

HR Cant Afford to Ignore in 2015

The role and responsibilities of HR are in a state of flux. Jean Martin looks at just how critical it will be in 2015 to retain key enterprise contributors and make sure that your com-pany is branding for influence to attract the top talent.

3HR ARTICLESJASON

AVERBOOK

Chief Business

Innovation Officer

at Appirio

JEAN

MARTIN

Executive Director

of HR at CEB


3 7 Rules to Remember with HR Metrics,

Analytics and Data

Do you know which numbers are essential to understand the performance of your HR department? Sharlyn Lauby tells you exactly which metrics you should be tracking and how to capture actionable data. Essential reading.

4 Six Things You Need to Know

to Be Really Great at HR

Great HR has little to do with size or resources. Tim Sackett argues that its more about working hard, selling your HR vision to executives and understanding the problems that face employees and hiring managers. Simple right?

5 HR Ranks at the Bottom Reasons to

Adopt Metrics and Predictive Analytics

Do you make data driven decisions? HR is typically the least frequent user of analytics in the corporate world, but Dr John Sullivan wants that to change. An article stuffed full of reasons why analytics are so important - a great resource to take to any executive wavering over switching to a more data driven model.

6 Fixing Our Reputation:

How HR Can Be a Help and NOT a Hindrance

What are the main areas where HR can enhance its pres-ence? Carol Anderson argues that HR departments can fix their reputation by tackling customer service and technolo-gy strategically.

3HR ARTICLESSHARLYN

L AUBY

Author

HR Bartender blog,

President of ITM Group

C AROL

ANDERSON

Principal with

Anderson Performance

Partners

TIM

SACKET T

President at



DR JOHN

SULLIVAN

Professor,

Corporate Speaker

and Advisor


7 The great HR mistake

The greatest mistake HR departments make is shortcutting the hiring process. Randy Stepp believes that were almost guaranteed to miss out on top talent If we dont take the time and invest sufficiently in recruitment.

8 Companies Say No to Having

an HR Department

Some companies seeking flat management structures and more accountability are targeting HR departments. Lauren Weber looks at the repercussions of getting rid of HR . With-out the deperatment it can be tricky to mediate conflicts and handle employee development. Its definitely a work in progress.

9 How Netflix Reinvented HR

Not only is Netflix trying to change the way we watch televi-sion, but it is also trying to transform HR policy and practice. Patty McCord talks us through the companys approach to hiring, firing and performance review. Its more about logic, less based on formal procedure. Great case study.

10 More Data Wont Turn Employees into

High-Performing Machines

Employers cant help but dream of turning employees into high performing machines, but Tomas Chamorro-Premuzic warns us that it isnt the advent of big-data that will bring this new era of Taylorization. Managers must first sidestep organizational politics and work on understanding what the data means before they can harness its true value.

3HR ARTICLESR ANDY

STEPP

Senior Human

Resources Consultant

for Zenith Leadership Group

L AUREN

WEBER

Careers/workplace

reporter at the

Wall Street Journal

PAT T Y

MCCORD

Executive

Consultant for CEOs

DR TOMAS

CHAMORRO

Business

Psychologist,

UCL Professor and

VP at Hogan Assessment


Employee engagement is paramount to the success

of your organisation. The problem?

Todays employees are far more prone to

job-hopping - its getting harder and harder to keep

them invested in their work.

Great leadership has never been more important to companies hoping to retain their best talent. To help you maintain a high standards and better engage your staff, weve put together this years 10 best articles on leadership and management.

1 The 5 Attitudes That Stifle Creativity

Creativity is a mindset. Suzanne Lucas takes us through the 5 attitudes that can stifle creative thinking within your organ-isation. Constant innovation is something that we should all shoot for so its a good plan to try and rid your company of these creativity killers.

2 Stop your organisation killing your talent

At the heart of talent management, theres often a conflict between the need for diversity and the importance of com-pany culture. To avoid falling into groupthink, Neil Marshall argues that we need to make it safe for difference to thrive the best organisations have a combination of great culture and diversity.

4LEADERSHIP & MANAGEMENT ARTICLESSUZ ANNE

LUC AS

HR Consultant

NEIL

MARSHALL

Managing Director

at Consono


3 Why You Need to Flip

the Talent Management Switch

Is there a shortage of good managers? Tim Kuppler laments the current lack of effective talent management. For him, it isnt solely a matter of monetary investment. The desire to maximise each employees skills must be ingrained in work-place culture for companies to succeed.

4 Three Steps To Better Staff Development

Do you need to change the way you develop your staff. Mark Lukens wants you to stop what youre doing and focus on building relationships and treating each team member indi-vidually - this should give you the best results.

5 What to Do If Your Team Is in a Rut

Is it possible to be constantly creative? Rebecca Knight ex-plores the issue of workplace innovation and how best to revitalise your team and consistently produce great ideas to drive business forward. Great management advice.

6 Making lemonade in two easy steps

Using the classic lemonade stand model as an analogy, Kevin Grossman explains the importance of goal setting and inter-action in management and recruitment. Companies need to keep their employees constantly engaged to keep them motivated.

4LEADERSHIP & MANAGEMENT ARTICLESTIM

KUPPLER

Founder of

CultureUniversity.com

MARK

LUKENS

Founding partner

at Method3

REBECC A

KNIGHT

Contributor to FT,

Boston Common

and HBR

KEVIN

GROSSMAN

Peoplefluent

Director and #TChat

Co-Founder & Co-Host


7 One engagement strategy does not fit all

Stop managing your employees as if they are all the same exact person. Theyre not. Natalie Baumgartner argues that you need to try and motivate each person based on their personal wiring and try and leverage their individual strengths. She sees IBMs mentorship matching programme as a great example here.

8 Engagement: Where to start?

Its bad news if your employees are only moticated by a paycheck. David Carrithers talks you through great tactics to keep your workforce engaged - we need to make sure that theyre constantly challenged.

9 Start Your Retention Strategy On Day One

Its a managers responsibility to engage their workforce from the moment they walk in the door. John Scott talks about how important it is to make a great first impression on todays employees, especially given how prepared they are to move jobs to find the best working experience.

10 Lead from the bottom

Its essential to establish a strong leadership culture from the bottom up. Gemma Reucroft argues that its up to senior leaders to embed this within the organisation and encour-age all employees to lead by example.

4LEADERSHIP & MANAGEMENT ARTICLESNATALIE

BAUMGARTNER

Chief Psychologist

and Co-Founder

of RoundPegg

DAVID

C ARRITHERS

Head of

BusinessHive.com

JOHN

SCOT T

Customer

Success Manager

for PerformYard

GEMMA

REUCROF T

HR Blogger

& Social Media

enthusiast


In todays competitive hiring market its essential

for companies to differentiate themselves from com-

petitors.

Many make the mistake of trying to do this through offering a variety of perks. Its important to understand that the best way to set yourself apart as a company is by creating and cultivating a strong employer brand and working culture.

Increasingly when candidates are weighing up different opportu-nities the deciding factor is company culture. We spend so much of our lives at work, so its logical that we should want to enjoy being there. To help you make sure your culture is on point weve put together the best 10 articles of the year on fostering and ad-vertising a great working environment.

1 Creating and Marketing an Employment Brand

to Attract Talent

Great employment branding strategy helps companies stand out, generate hiring pipelines and attract the best talent. Robert Burley explores some of the key tenets of recruitment marketing and even goes through the best ways to communi-cate your brand to candidates.

5COMPANY CULTURE ARTICLESROBERT

BURLEY

Head of

International Recruitment

at Capital One


2 Dear CMO:

Your Recruiting Is Killing Your Brand

Is your marketing department involved in your recruitment process? Liz Ryan argues that, if it isnt, youre driving talent away. Companies need marketers to take charge and repair damaged recruiting brands.

3 Focus On A Forward-Thinking

Company Culture

A clear company mission is the single most important secret to a successful office. Jeffrey Fermin runs us through 5 great tactics to make sure our working culture is on point. Plenty of great advice.

4 Why Companies Fail To Engage Todays

Workforce: The Overwhelmed Employee

Todays employees dont want a career they want an expe-rience. Josh Bersin breaks down Deloitte data to shed light on the changing mindset of the modern worker. He argues that we need to redefine what we mean by engagement and focus on creating an inclusive and collaborative workplace to keep the best employees happy.

5 Recruiting Transparency Can Be Scary,

But It Might Be Just What You Need

How transparent is your recruitment process? Raj Sheth believes that an honest company culture is the number one trait that job seekers look for embracing transparency could give you a competitive advantage.

5LEADERSHIP & MANAGEMENT ARTICLESLIZ

RYAN

CEO & Founder

at Human Workplace

JEFFREY

FERMIN

Co-founder

of OfficeVibe

JOSH

BERSIN

Corporate Talent,

HR, and Learning

Analyst and Founder

of Bersin by

R A J

SHETH

CEO & Co-Founder

of Recruiterbox


6 When Our Workplace Culture Is On Fire

Bad leadership can have an incredibly negative effect on company culture. We all perform better if we fit a compa-nys culture, and Kevin Grossman wants organizations to constantly measure and analyze their values and workplace culture to make sure that theyre engaging their staff.

7 The Number One Demotivator at Work

Have you ever considered how important workplace hap-piness is to your employees productivity? Daniel Goleman offers great advice as to how you can monitor the moods of your staff, keep them motivated and help bring more mean-ing to your teams workday.

8 On Culture - You keep using that word, I do

not think it means what you think it means

Do you want to hire someone who is interested in your free coffee or someone who loves what your company is doing? Matt Buckland looks at whats wrong with job adverts. Com-panies need to make sure that their ads target their ideal candidate and stop highlighting perks. You dont want every-one to apply and the perfect job ad should screen out peo-ple who dont fit your requirements.

5LEADERSHIP & MANAGEMENT ARTICLES

DANIEL

GOLEMAN

Leadership author

KEVIN

GROSSMAN

Peoplefluent

Director and #TChat

Co-Founder & Co-Host

MAT T

BUCKL AND

Head of Talent

and Recruiting for

Forward Partners


9 Six FAQs

How much power do organisations actually have to change their company culture? Not as much as they think according to Bob Marshall. Companies need to focus more on encour-aging employees to change their own mindset and take responsibility for their work and their own happiness - only then can you make a difference.

10 The Rules Of Engagement Are Changing:

4 Ways You Can Ride The Wave Successfully

Keeping your team motivated is hard enough without the continual global changes that affect and disrupt companies. Mark Royal breaks down the six megatrends that leaders must be prepared for. He provides great advice on how to negotiate these challenges and keep employees engaged.

5LEADERSHIP & MANAGEMENT ARTICLESBOB

MARSHALL

Senior manager,

entrepreneur,

consultant, coach

and tech business specialist.

MARK

ROYAL

Senior Principal

at Hay Group


1 3 Reasons not to hire A Players

Was Steve Jobs right about only hiring A Players, or might you be better suited focusing on training and building up your own team? Think carefully about the effect on your own team before you go after high performing stars from competitors - they may not be as effective at your company.

2 13 of the most creative

recruitment campaigns

Generic job ads and careers pages fail to engage the best talent. We look at 13 out-of-the-box recruitment campaigns that capture the imagination and let companies approach top talent in unique ways. Some fantastic ideas to copy!

3 The real reason we brag

about being so busy

Sorry, I cant. Im just too busy. How often have you heard that in the last few weeks? We dig into the reasons why be-ing so busy is almost expected of us - why busy-ness has become a goal that we all unconsciously shoot for.

6BEST OF SEEDBEN

SL ATER

Sales & Marketing

Director at Seed.Jobs.

I like playing with words and

helping companies hire better.

Wannabe athlete and keen

traveller.

ABAK AR

SAIDOV

Co-founder

and CEO at Seed.jobs.

Im a finance drop-out

and aspiring cyclist.

I enjoy writing about startups,

economics and general things

I learn every day.

OUR CONTENT TEAM:


4 3 ways to ruin the candidate experience

Its easier than you think to put people off applying to your company. We take you through 3 common ways that com-panies are ruining the candidate experience, leaving job seekers with a sour taste in their mouth, and damaging their employer brand.

5 Where have all the good managers gone?

Good management is accepted as essential to a companys success, so you will be surprised to learn that organisations choose the wrong candidate 82% of the time! How do we get it wrong this often? Do we need to radically change the way we promote people, or is there just a deficit of good managers out there?

6 Is automating recruitment saving you time, or

losing you candidates?

Where do you stand on automation? Time-saver or recruit-ment ruiner? Its great for cutting costs, but we think compa-nies are going too far and are alienating top talent. We need some aspects of automation, but in order for it to be effec-tive we also need great recruiters and the right recruitment software.

7 5 ways to get candidates

to open your emails

Recruitment is changing, its becoming more and more about building relationships with talent (and less about spray and pay style ads). The problem - email and LinkedIn In-Mail open rates are so low that its hard to maintain re-lationships with candidates. We take you through 5 proven tactics to get candidates to open your emails.

6BEST OF SEEDSULTAN

SAIDOV

Co-founder

and CPO at Seed Jobs.

You can find me online,

crafting career-related

content, or at home,

second-guessing tv chefs


8 What kind of technology

do recruiters really need?

Companies should enjoy using their recruitment technology as much as they enjoy playing with their iPhones on their morning commute.As an industry were finally beginning to focus on the user when we develop technology. This is particularly close to our heart at Seed - we think recruitment tech should be all about making your life easier.

9 How to hire engineers as a non-engineer?

Hiring technical talent is difficult at the best of time, but what if you have very little technical knowledge and expe-rience? We show you exactly what weve learned about hir-ing engineers - the best questions to ask, what you need to know and even the airport test.

10 The 3 step guide

to a great candidate experience

Discussions on how to improve the candidate experience typically consider anything from analysis of hiring metrics to your application process itself. Its often hard to know where to begin to tackle the problem! There are simple changes you can make today to improve the candidate experience. We recommend you step back and take a look at the 3 es-sential steps to creating a smooth path for prospective ap-plicants.

6BEST OF SEED


Seed is the first SaaS platform that brings marketing intelli-gence and data science to recruitment. Our software auto-mates the complex task of combining data from a range of sources that includes emails, calendars and social networks - enabling your team to focus on what matters most - commu-nicating with the best talent

We combine seamless communication with advanced analyt-ics that include source tracking, conversion funnels and be-haviour analysis. Seed empowers your organization to meas-ure and improve the way you engage with top talent and helps you treat candidates like customers.

Contact

Sales: [email protected]: [email protected]: [email protected]

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