Top 50 HR & Recruitment Articles of the Year

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  • Top 50 HR & Recruitment articles of the year page 1 2014 Seed Jobs Ltd

    TOP 50 HR & RECRUITMENT ARTICLES OF

    2014

  • Top 50 HR & Recruitment articles of the year page 2 2014 Seed Jobs Ltd

    CONTENTS

    1 TECHNOLOGY & FUTURE TRENDS

    2 RECRUITMENT & SOURCING

    3 HR

    4 MANAGEMENT & LEADERSHIP

    5 COMPANY CULTURE

    6 BEST OF SEED

    p.4

    p.7

    p.13

    p.10

    p.16

    ABOUT THE AUTHOR

    Ben Slater is the Head of

    Sales & Marketing at

    Seed.jobs, a marketing

    intelligence platform for

    recruitment. He is the

    resident expert on

    recruitment marketing

    and works with companies

    to help them treat candidates

    like customers. If you have

    any questions or would like

    to help in any way, dont

    hesitate to contact him.

    CONTACT INFO

    ben@seed.jobs

    @Ben_Slater12

    or visit www.seed.jobs

    p.19

  • Top 50 HR & Recruitment articles of the year page 3 2014 Seed Jobs Ltd

    Weve noticed how much youve been enjoying our series breaking down our favourite articles each week. So, to celebrate the end of 2014, weve put together a selection of the 50 HR and recruitment articles that we would hate for you to miss out on. Weve covered a wide range of staffing issues - from inspiring leadership articles, to speculation as to where the future of the human resources industry is headed.

    Weve made sure its easy for you to reach out to all the great authors in our list by including links to both their Twitter and LinkedIn profiles. If you enjoy any of the pieces weve select-ed please be sure to get in touch and let them know - Im sure they would love to hear from you.

    It wouldnt be a best of 2014 list without the most popular articles from our very own blog. It was a tricky decision, but weve put together our favourite 10 posts from this year. If you didnt catch them the first time around they are well worth a read. Please let us know if you like them or if theres anything else you would like us to write about.

    We hope you enjoy the list!

    INTRODUCTION

  • Top 50 HR & Recruitment articles of the year page 4 2014 Seed Jobs Ltd

    1 The Neglected Child

    of HR Technology Evaluations: The User

    We so often forget how important it is to think about the users of our HR solutions. Robin Schooling reminds us that, to build successful products, we must evaluate our technol-ogy through the eyes of the employees and managers who will be using it on a day-to-day basis - does it make their lives easier?

    2 Pity The Tool:

    The Limitations of HR Technology

    Whats the biggest problem within HR and recruitment today? Its communication. Matt Charney talks us through some really great tactics to improve the way you engage with your candidates and advocates using technology to im-prove the candidate experience.

    1RECRUITMENT TECHNOLOGY & FUTURE TRENDS ARTICLESWhere is our industry headed?

    What will 2015 bring?

    How are you preparing for the future? The advent of the digital age is transforming the recruitment industry and we all need to be prepared for what the future holds. Weve put together 10 articles that will fill you in on the latest changes in technology and their impact on the recruitment industry - exactly what you need to help you prepare for next year!

    ROBIN

    SCHOOLING

    Managing Director

    at Silver Zebras LLC

    MAT T

    CHARNEY

    Executive Editor at

    Recruiting Daily

  • Top 50 HR & Recruitment articles of the year page 5 2014 Seed Jobs Ltd

    3 4 ways technology will reshape organizational

    success in the coming years

    How much will technology transform the recruitment indus-try? A lot according to Jayson Saba, who provides a great overview of some of the changes on the horizon.

    4 The big data conundrum

    How important is big data to HR? The value lies in what you do with the data. Tim Sackett argues that the best vendors dont just collect data, they tell you what it means to your organization. Make sure your solution is giving you these insights.

    5 Top 10 Future Recruitment Trends

    The advent of the digital age is forcing recruitment to change or get left behind. Moving forward, Carl Kutsmode expects an increased focus on the candidate and a greater concentration on marketing tools.

    6 Empower HR:

    Call To Action For HR Technology Providers

    Moving forward we need to stop HR departments from get-ting bogged down in routine administration. Todd Owens argues that, if technology providers can deal with this, they will empower HR to deliver a more productive and engaged workforce.

    1RECRUITMENT TECHNOLOGY & FUTURE TRENDS ARTICLESJAYSON

    SABA

    Vice President,

    Strategy and Industry

    Relations at Ceridian

    TIM

    SACKET T

    President at

    HRU Technical Resources &

    Fistful of Talent Blogger

    C ARL

    KUTSMODE

    Recruiting & Talent

    Management Consultant

    TODD

    OWENS

    TalentWise CEO

  • Top 50 HR & Recruitment articles of the year page 6 2014 Seed Jobs Ltd

    7 5 Trends Uncovered

    at HR Technology Conference

    Metrics, analytics and engagement. Thats where HR is head-ed according to Jessica Miller-Merrells main takeaways from the HR Technology Conference in Las Vegas. The new solu-tions that used machine learning to help companies improve the way they engage talent stole the show!

    8 The Talent Tipping Point

    Wouldnt it be great if you reached a talent tipping point where you had all the connections you are ever likely to need for future recruiting? Well, according to Bill Boorman, if recruiters make the most of all available data points, its very much within reach. From here its all about maintaining relationships and data cleanliness. Exciting times.

    9 The Abusive Relationship

    between HR Technology and its Users

    Traditional HR systems have a myriad of shortcomings. The complex and clunky systems seriously effect our efficiency and effectiveness. Its okay though, Matt Buckland has found the light at the end of the tunnel. Theres a new wave of suppliers bringing HR technology thats easy to use and great for recruitment.

    10 5 Talent Acquisition Trends to Watch

    Which emerging workplace trends do you need to keep up with? China Gorman argues that the most successful HR solutions of the future will be the ones that prize user ex-perience - we need technology that makes recruiters jobs easier. Tech that helps improve the candidate experience and provides more personalisation will also be central.

    1RECRUITMENT TECHNOLOGY & FUTURE TRENDS ARTICLESJESSIC A

    MILLER-

    MERRELL

    Blogging4jobs

    Founder and

    Workplace Futurist

    BILL

    BOORMAN

    Founder of

    #Tru. Social recruiting

    product advisor.

    Keynote speaker

    MAT T

    BUCKL AND

    Head of Talent

    and Recruiting for

    Forward Partners

    CHINA

    GORMAN

    CEO, Great Place

    to Work Institute

  • Top 50 HR & Recruitment articles of the year page 7 2014 Seed Jobs Ltd

    2RECRUITMENT & SOURCING ARTICLESFilling the top of the recruitment funnel with great

    talent is one of the most important responsibilities of

    your hiring team. Getting the best candidates onboard is difficult in todays competi-tive market - increasingly its the way that recruiters try attract and engage candidates that makes the difference.

    Covering a wide range of topics, from social recruitment or recruit-ment marketing, these are the 10 articles you have to read to learn more about optimising your hiring process.

    1 The No.1 Reason

    that you just cant find talent right now

    Why are companies are struggling to find talented employees? Tim Sackett thinks its a simple issue of supply and demand. Theres a talent shortage and you need to leverage all avenues at your disposal to connect with potential applicants

    2 3 Lessons Corporate In-house Recruiting

    Organizations Can Learn from Staffing Agencies

    How can companies build and nurture talent pools more ef-fectively? Miranda Nash believes that corporate recruiters can learn a lot from the staffing agencies - there are a lot of great tactics that translate well to the in-house environment.

    MIR ANDA

    NASH

    President of

    Jobscience

    TIM

    SACKET T

    President at

    HRU Technical Resources &

    Fistful of Talent Blogger

  • Top 50 HR & Recruitment articles of the year page 8 2014 Seed Jobs Ltd

    3 A warning about hiring too narrowly

    It can be dangerous to focus on hiring for specific skills. Steve Boese argues that there are plenty of advantages that can be reaped by expanding the requirements for both tech-nical and non-technical roles.

    4 Recruitment is Marketing:

    3 Changes You Need to Make

    If we are to create differentiation and improve candidate engagement, recruitment must morph into a marketing pro-cess. Kevin Wheeler believes that the best way for brands to differentiate themselves is by using marketing tactics to pro-mote their employer brand and constantly analyzing which approaches are the most successful to engage candidates.

    5 3 Things To Know About Hiring And Recruiting

    Whats really important in your hiring process? Afifa Siddiqui suggests you concentrate on improving the candidate expe-rience and try to hire people that fit culturally and have the right attitude.

    6 Are You Really Recruiting Socially?

    Great, data driven piece from Mervyn Dinnen. He makes the key, and often overlooked, distinction between establishing a connection and building a relationship through social me-dia, and advertising a job role. Must read.

    2RECRUITMENT & SOURCING ARTICLESSTEVE

    BOESE

    HR Technology

    Conference Co-Chair,

    Host of the HR Happy Hour

    Show and Podcast

    KEVIN

    WHEELER

    Bio - Founder of

    GLR Resources,

    Consultant & Keynote Speaker

    AFIFA

    SIDDIQUI

    Co-founder and

    CEO of Careerleaf

    MERV YN

    DINNEN

    Recruitment

    Content Marketing

    & Social Engagement

    Strategy Advisor,

    Award Winning Blogger

  • Top 50 HR & Recruitment articles of the year page 9 2014 Seed Jobs Ltd

    27 Hire Self-Motivated People the Single

    Smartest Thing a Hiring Manager Can Do

    The importance of hiring self motivated people is often overlooked. Dr John Sullican correctly sees it as mission critical to companies - Its not something you can teach and often it can have a major effect on an organisations success.

    8 Smart Recruiting Strategy

    Drives Relationships And Conversation

    We all know the benefits of passive recruiting but Meghan Biro provides actionable advice on how to make it work for your company. Focus on building relationships to attract top candidates that arent looking for new work.

    9 Why is content marketing great for recruiters?

    Ever wondered why people dont respond to your advanc-es? Whats your in-mail response rate like? Andy Headworth advocates learning from successful content marketing tech-niques to improve engagement.

    10 The Talent Hackers Manifesto

    Talent hacking isnt just another buzzword. Matt Buckland sees it as an agile, responsive recruitment mindset that ena-bles you to use data to see which approaches work best and ensure that youre always creating a great candidate experi-ence. Great piece.

    RECRUITMENT & SOURCING ARTICLES

    DR JOHN

    SULLIVAN

    Professor,

    Corporate Speaker

    and Advisor

    MEGHAN

    BIRO

    CEO at

    TalentCulture,

    Forbes contributor

    ANDY

    HEADWORTH

    Founder

    Sirona Consulting

    MAT T

    BUCKL AND

    Head of Talent

    and Recruiting for

    Forward Partners

  • Top 50 HR & Recruitment articles of the year page 10 2014 Seed Jobs Ltd

    How smoothly does your organisation run?

    Are there pain points that you need to work on?

    Well, if so, youre in luck. Weve put together some fantastic writing on how to build a top HR department.

    Whether youre thinking about how you can use metrics to be-come more effective, you want to see some examples of how innovative companies are approaching human resources or you just want to learn a little more, these 10 articles will provide ac-tionable advice that you can take back to your department.

    1 Internet killed the HR star

    In the wake of many traditional HR systems like job boards slowly dying, HR must re-examine its priorities. Jason Aver-book argues that we should focus heavily on promoting technology that increases candidate engagement.

    2 Five Critical Priorities

    HR Cant Afford to Ignore in 2015

    The role and responsibilities of HR are in a state of flux. Jean Martin looks at just how critical it will be in 2015 to retain key enterprise contributors and make sure that your com-pany is branding for influence to attract the top talent.

    3HR ARTICLESJASON

    AVERBOOK

    Chief Business

    Innovation Officer

    at Appirio

    JEAN

    MARTIN

    Executive Director

    of HR at CEB

  • Top 50 HR & Recruitment articles of the year page 11 2014 Seed Jobs Ltd

    3 7 Rules to Remember with HR Metrics,

    Analytics and Data

    Do you know which numbers are essential to understand the performance of your HR department? Sharlyn Lauby tells you exactly which metrics you should be tracking and how to capture actionable data. Essential reading.

    4 Six Things You Need to Know

    to Be Really Great at HR

    Great HR has little to do with size or resources. Tim Sackett argues that its more about working hard, selling your HR vision to executives and understanding the problems that face employees and hiring managers. Simple right?

    5 HR Ranks at the Bottom Reasons to

    Adopt Metrics and Predictive Analytics

    Do you make data driven decisions? HR is typically the least frequent user of analytics in the corporate world, but Dr John Sullivan wants that to change. An article stuffed full of reasons why analytics are so important - a great resource to take to any executive wavering over switching to a more data driven model.

    6 Fixing Our Reputation:

    How HR Can Be a Help and NOT a Hindrance

    What are the main areas where HR can enhance its pres-ence? Carol Anderson argues that HR departments can fix their reputation by tackling customer service and technolo-gy strategically.

    3HR ARTICLESSHARLYN

    L AUBY

    Author

    HR Bartender blog,

    President of ITM Group

    C AROL

    ANDERSON

    Principal with

    Anderson Performance

    Partners

    TIM

    SACKET T

    President at

    HRU Technical Resources &

    Fistful of Talent Blogger

    DR JOHN

    SULLIVAN

    Professor,

    Corporate Speaker

    and Advisor

  • Top 50 HR & Recruitment articles of the year page 12 2014 Seed Jobs Ltd

    7 The great HR mistake

    The greatest mistake HR departments make is shortcutting the hiring process. Randy Stepp believes that were almost guaranteed to miss out on top talent If we dont take the time and invest sufficiently in recruitment.

    8 Companies Say No to Having

    an HR Department

    Some companies seeking flat management structures and more accountability are targeting HR departments. Lauren Weber looks at the repercussions of getting rid of HR . With-out the deperatment it can be tricky to mediate conflicts and handle employee development. Its definitely a work in progress.

    9 How Netflix Reinvented HR

    Not only is Netflix trying to change the way we watch televi-sion, but it is also trying to transform HR policy and practice. Patty McCord talks us through the companys approach to hiring, firing and performance review. Its more about logic, less based on formal procedure. Great case study.

    10 More Data Wont Turn Employees into

    High-Performing Machines

    Employers cant help but dream of turning employees into high performing machines, but Tomas Chamorro-Premuzic warns us that it isnt the advent of big-data that will bring this new era of Taylorization. Managers must first sidestep organizational politics and work on understanding what the data means before they can harness its true value.

    3HR ARTICLESR ANDY

    STEPP

    Senior Human

    Resources Consultant

    for Zenith Leadership Group

    L AUREN

    WEBER

    Careers/workplace

    reporter at the

    Wall Street Journal

    PAT T Y

    MCCORD

    Executive

    Consultant for CEOs

    DR TOMAS

    CHAMORRO

    Business

    Psychologist,

    UCL Professor and

    VP at Hogan Assessment

  • Top 50 HR & Recruitment articles of the year page 13 2014 Seed Jobs Ltd

    Employee engagement is paramount to the success

    of your organisation. The problem?

    Todays employees are far more prone to

    job-hopping - its getting harder and harder to keep

    them invested in their work.

    Great leadership has never been more important to companies hoping to retain their best talent. To help you maintain a high standards and better engage your staff, weve put together this years 10 best articles on leadership and management.

    1 The 5 Attitudes That Stifle Creativity

    Creativity is a mindset. Suzanne Lucas takes us through the 5 attitudes that can stifle creative thinking within your organ-isation. Constant innovation is something that we should all shoot for so its a good plan to try and rid your company of these creativity killers.

    2 Stop your organisation killing your talent

    At the heart of talent management, theres often a conflict between the need for diversity and the importance of com-pany culture. To avoid falling into groupthink, Neil Marshall argues that we need to make it safe for difference to thrive the best organisations have a combination of great culture and diversity.

    4LEADERSHIP & MANAGEMENT ARTICLESSUZ ANNE

    LUC AS

    HR Consultant

    NEIL

    MARSHALL

    Managing Director

    at Consono

  • Top 50 HR & Recruitment articles of the year page 14 2014 Seed Jobs Ltd

    3 Why You Need to Flip

    the Talent Management Switch

    Is there a shortage of good managers? Tim Kuppler laments the current lack of effective talent management. For him, it isnt solely a matter of monetary investment. The desire to maximise each employees skills must be ingrained in work-place culture for companies to succeed.

    4 Three Steps To Better Staff Development

    Do you need to change the way you develop your staff. Mark Lukens wants you to stop what youre doing and focus on building relationships and treating each team member indi-vidually - this should give you the best results.

    5 What to Do If Your Team Is in a Rut

    Is it possible to be constantly creative? Rebecca Knight ex-plores the issue of workplace innovation and how best to revitalise your team and consistently produce great ideas to drive business forward. Great management advice.

    6 Making lemonade in two easy steps

    Using the classic lemonade stand model as an analogy, Kevin Grossman explains the importance of goal setting and inter-action in management and recruitment. Companies need to keep their employees constantly engaged to keep them motivated.

    4LEADERSHIP & MANAGEMENT ARTICLESTIM

    KUPPLER

    Founder of

    CultureUniversity.com

    MARK

    LUKENS

    Founding partner

    at Method3

    REBECC A

    KNIGHT

    Contributor to FT,

    Boston Common

    and HBR

    KEVIN

    GROSSMAN

    Peoplefluent

    Director and #TChat

    Co-Founder & Co-Host

  • Top 50 HR & Recruitment articles of the year page 15 2014 Seed Jobs Ltd

    7 One engagement strategy does not fit all

    Stop managing your employees as if they are all the same exact person. Theyre not. Natalie Baumgartner argues that you need to try and motivate each person based on their personal wiring and try and leverage their individual strengths. She sees IBMs mentorship matching programme as a great example here.

    8 Engagement: Where to start?

    Its bad news if your employees are only moticated by a paycheck. David Carrithers talks you through great tactics to keep your workforce engaged - we need to make sure that theyre constantly challenged.

    9 Start Your Retention Strategy On Day One

    Its a managers responsibility to engage their workforce from the moment they walk in the door. John Scott talks about how important it is to make a great first impression on todays employees, especially given how prepared they are to move jobs to find the best working experience.

    10 Lead from the bottom

    Its essential to establish a strong leadership culture from the bottom up. Gemma Reucroft argues that its up to senior leaders to embed this within the organisation and encour-age all employees to lead by example.

    4LEADERSHIP & MANAGEMENT ARTICLESNATALIE

    BAUMGARTNER

    Chief Psychologist

    and Co-Founder

    of RoundPegg

    DAVID

    C ARRITHERS

    Head of

    BusinessHive.com

    JOHN

    SCOT T

    Customer

    Success Manager

    for PerformYard

    GEMMA

    REUCROF T

    HR Blogger

    & Social Media

    enthusiast

  • Top 50 HR & Recruitment articles of the year page 16 2014 Seed Jobs Ltd

    In todays competitive hiring market its essential

    for companies to differentiate themselves from com-

    petitors.

    Many make the mistake of trying to do this through offering a variety of perks. Its important to understand that the best way to set yourself apart as a company is by creating and cultivating a strong employer brand and working culture.

    Increasingly when candidates are weighing up different opportu-nities the deciding factor is company culture. We spend so much of our lives at work, so its logical that we should want to enjoy being there. To help you make sure your culture is on point weve put together the best 10 articles of the year on fostering and ad-vertising a great working environment.

    1 Creating and Marketing an Employment Brand

    to Attract Talent

    Great employment branding strategy helps companies stand out, generate hiring pipelines and attract the best talent. Robert Burley explores some of the key tenets of recruitment marketing and even goes through the best ways to communi-cate your brand to candidates.

    5COMPANY CULTURE ARTICLESROBERT

    BURLEY

    Head of

    International Recruitment

    at Capital One

  • Top 50 HR & Recruitment articles of the year page 17 2014 Seed Jobs Ltd

    2 Dear CMO:

    Your Recruiting Is Killing Your Brand

    Is your marketing department involved in your recruitment process? Liz Ryan argues that, if it isnt, youre driving talent away. Companies need marketers to take charge and repair damaged recruiting brands.

    3 Focus On A Forward-Thinking

    Company Culture

    A clear company mission is the single most important secret to a successful office. Jeffrey Fermin runs us through 5 great tactics to make sure our working culture is on point. Plenty of great advice.

    4 Why Companies Fail To Engage Todays

    Workforce: The Overwhelmed Employee

    Todays employees dont want a career they want an expe-rience. Josh Bersin breaks down Deloitte data to shed light on the changing mindset of the modern worker. He argues that we need to redefine what we mean by engagement and focus on creating an inclusive and collaborative workplace to keep the best employees happy.

    5 Recruiting Transparency Can Be Scary,

    But It Might Be Just What You Need

    How transparent is your recruitment process? Raj Sheth believes that an honest company culture is the number one trait that job seekers look for embracing transparency could give you a competitive advantage.

    5LEADERSHIP & MANAGEMENT ARTICLESLIZ

    RYAN

    CEO & Founder

    at Human Workplace

    JEFFREY

    FERMIN

    Co-founder

    of OfficeVibe

    JOSH

    BERSIN

    Corporate Talent,

    HR, and Learning

    Analyst and Founder

    of Bersin by

    R A J

    SHETH

    CEO & Co-Founder

    of Recruiterbox

  • Top 50 HR & Recruitment articles of the year page 18 2014 Seed Jobs Ltd

    6 When Our Workplace Culture Is On Fire

    Bad leadership can have an incredibly negative effect on company culture. We all perform better if we fit a compa-nys culture, and Kevin Grossman wants organizations to constantly measure and analyze their values and workplace culture to make sure that theyre engaging their staff.

    7 The Number One Demotivator at Work

    Have you ever considered how important workplace hap-piness is to your employees productivity? Daniel Goleman offers great advice as to how you can monitor the moods of your staff, keep them motivated and help bring more mean-ing to your teams workday.

    8 On Culture - You keep using that word, I do

    not think it means what you think it means

    Do you want to hire someone who is interested in your free coffee or someone who loves what your company is doing? Matt Buckland looks at whats wrong with job adverts. Com-panies need to make sure that their ads target their ideal candidate and stop highlighting perks. You dont want every-one to apply and the perfect job ad should screen out peo-ple who dont fit your requirements.

    5LEADERSHIP & MANAGEMENT ARTICLES

    DANIEL

    GOLEMAN

    Leadership author

    KEVIN

    GROSSMAN

    Peoplefluent

    Director and #TChat

    Co-Founder & Co-Host

    MAT T

    BUCKL AND

    Head of Talent

    and Recruiting for

    Forward Partners

  • Top 50 HR & Recruitment articles of the year page 19 2014 Seed Jobs Ltd

    9 Six FAQs

    How much power do organisations actually have to change their company culture? Not as much as they think according to Bob Marshall. Companies need to focus more on encour-aging employees to change their own mindset and take responsibility for their work and their own happiness - only then can you make a difference.

    10 The Rules Of Engagement Are Changing:

    4 Ways You Can Ride The Wave Successfully

    Keeping your team motivated is hard enough without the continual global changes that affect and disrupt companies. Mark Royal breaks down the six megatrends that leaders must be prepared for. He provides great advice on how to negotiate these challenges and keep employees engaged.

    5LEADERSHIP & MANAGEMENT ARTICLESBOB

    MARSHALL

    Senior manager,

    entrepreneur,

    consultant, coach

    and tech business specialist.

    MARK

    ROYAL

    Senior Principal

    at Hay Group

  • Top 50 HR & Recruitment articles of the year page 20 2014 Seed Jobs Ltd

    1 3 Reasons not to hire A Players

    Was Steve Jobs right about only hiring A Players, or might you be better suited focusing on training and building up your own team? Think carefully about the effect on your own team before you go after high performing stars from competitors - they may not be as effective at your company.

    2 13 of the most creative

    recruitment campaigns

    Generic job ads and careers pages fail to engage the best talent. We look at 13 out-of-the-box recruitment campaigns that capture the imagination and let companies approach top talent in unique ways. Some fantastic ideas to copy!

    3 The real reason we brag

    about being so busy

    Sorry, I cant. Im just too busy. How often have you heard that in the last few weeks? We dig into the reasons why be-ing so busy is almost expected of us - why busy-ness has become a goal that we all unconsciously shoot for.

    6BEST OF SEEDBEN

    SL ATER

    Sales & Marketing

    Director at Seed.Jobs.

    I like playing with words and

    helping companies hire better.

    Wannabe athlete and keen

    traveller.

    ABAK AR

    SAIDOV

    Co-founder

    and CEO at Seed.jobs.

    Im a finance drop-out

    and aspiring cyclist.

    I enjoy writing about startups,

    economics and general things

    I learn every day.

    OUR CONTENT TEAM:

  • Top 50 HR & Recruitment articles of the year page 21 2014 Seed Jobs Ltd

    4 3 ways to ruin the candidate experience

    Its easier than you think to put people off applying to your company. We take you through 3 common ways that com-panies are ruining the candidate experience, leaving job seekers with a sour taste in their mouth, and damaging their employer brand.

    5 Where have all the good managers gone?

    Good management is accepted as essential to a companys success, so you will be surprised to learn that organisations choose the wrong candidate 82% of the time! How do we get it wrong this often? Do we need to radically change the way we promote people, or is there just a deficit of good managers out there?

    6 Is automating recruitment saving you time, or

    losing you candidates?

    Where do you stand on automation? Time-saver or recruit-ment ruiner? Its great for cutting costs, but we think compa-nies are going too far and are alienating top talent. We need some aspects of automation, but in order for it to be effec-tive we also need great recruiters and the right recruitment software.

    7 5 ways to get candidates

    to open your emails

    Recruitment is changing, its becoming more and more about building relationships with talent (and less about spray and pay style ads). The problem - email and LinkedIn In-Mail open rates are so low that its hard to maintain re-lationships with candidates. We take you through 5 proven tactics to get candidates to open your emails.

    6BEST OF SEEDSULTAN

    SAIDOV

    Co-founder

    and CPO at Seed Jobs.

    You can find me online,

    crafting career-related

    content, or at home,

    second-guessing tv chefs

  • Top 50 HR & Recruitment articles of the year page 22 2014 Seed Jobs Ltd

    8 What kind of technology

    do recruiters really need?

    Companies should enjoy using their recruitment technology as much as they enjoy playing with their iPhones on their morning commute.As an industry were finally beginning to focus on the user when we develop technology. This is particularly close to our heart at Seed - we think recruitment tech should be all about making your life easier.

    9 How to hire engineers as a non-engineer?

    Hiring technical talent is difficult at the best of time, but what if you have very little technical knowledge and expe-rience? We show you exactly what weve learned about hir-ing engineers - the best questions to ask, what you need to know and even the airport test.

    10 The 3 step guide

    to a great candidate experience

    Discussions on how to improve the candidate experience typically consider anything from analysis of hiring metrics to your application process itself. Its often hard to know where to begin to tackle the problem! There are simple changes you can make today to improve the candidate experience. We recommend you step back and take a look at the 3 es-sential steps to creating a smooth path for prospective ap-plicants.

    6BEST OF SEED

  • Top 50 HR & Recruitment articles of the year page 23 2014 Seed Jobs Ltd

    Seed is the first SaaS platform that brings marketing intelli-gence and data science to recruitment. Our software auto-mates the complex task of combining data from a range of sources that includes emails, calendars and social networks - enabling your team to focus on what matters most - commu-nicating with the best talent

    We combine seamless communication with advanced analyt-ics that include source tracking, conversion funnels and be-haviour analysis. Seed empowers your organization to meas-ure and improve the way you engage with top talent and helps you treat candidates like customers.

    Contact

    Sales: sales@seed.jobsSupport: support@seed.jobsGeneral: info@seed.jobs

    ABOUT SEED