Top 5 Video Types to Incorporate in B2B Video Marketing!

Why Video Marketing?

Social media is increasingly turning towards viral video marketing…

Marketing is More than just Facebook & Twitter with content scaling down

Video Marketing in 2015!

Video content is scaling down today to fit into shorter attention spans to create viral video sensation!

Engaging

Compelling

Hyper-connecting

Short & business casual

Add fun to it

Make it to the point

The Truth about Video Marketing

Today, less is more…

Video Marketing – Why Less is More?

Because…

You have mere seconds to capture audiences’ attention…

• Business video audiences drop out dramatically after 90 seconds!

• The sweet spot where prospects are engaged is between 60 to 90 seconds!

The sweet spot

Video Marketing – Why Less is More?

Every second counts…

• You have less than 30 seconds to engage audiences

• The first 10 second is crucial to hook viewers

• Corporate video in engaged phase should be 30 seconds or less

• Business professionals have little time to watch B2B marketing videos

• A maximum of 90 seconds is involved in the convert or nurture phases

Video Marketing Proven Facts!

20% of viewers will stop watching within

first 10 seconds if they don’t find it engaging

50% of viewers watch business-related

videos regularly

65% of viewers visit marketer’s website after watching a video

90% online shoppers find video

helpful in buying decisions

10x likelihood of audience to engage, share,

like and comment on video content

5 Video Types in Video Marketing

Corporate Video

Product Video

Event Video

Customer Testimonials

Thought Leadership

Corporate Video Marketing – Benefits & Usage

Show off company culture & beliefs

Highlight company’s strength in a visual appealing way

Showcase company’s value proposition in short, sweet and catchy way

Present company updates to show progress

Present a compelling company story

Benefits

Application

Email campaigns TV commercials Social Media Corporate website

Product Video Marketing – Benefits & Usage

Introduce new product or service

Demonstrate how to use the product

Make the product searchable

Show your competitive advantage

Impact additional buyers

Benefits

Application

Email campaigns Event demos Social Pages Product & Landing Pages

Web ads

Event Video Marketing – Benefits & Usage

Increase event registration sales

Prepare attendees for what’s new

Increase audiences with live stream

Raise global awareness through marketing

Increase employee flexibility

Benefits

Application

Email campaigns Break-out sessions Demo stations Event websites Web ads

Customer Testimonial Marketing – Benefits & Usage

Share positive customer experiences

Boost trust & credibility

Provide exposure to current customers

Prove value to future customers

Use as marketing or sales resource

Benefits

Application

Email Newsletters Sales & Marketing emails

Social media profiles

Customer page on websites

Thought Leadership Marketing – Benefits & Usage

Improve brand awareness

Boost web traffic by increasing social engagement

Educate industry-specific audiences

Prove industry expertise

Augment lead generation

Benefits

Application

Social profiles Video enginesSocial bookmarking Company blog Industry news outlets

Don’t simply throw content randomly & make a mess in the big traffic channels….

Now you understood how watchable video styles can make a difference in different media channels!

Instead…Make your videos watchable to make your audience stick around

Who knows, you might be the next brand icon by dint of your video marketing tactics!!!