top 5 trends in influencer marketing
DESCRIPTION
From the rise of visual influencers to the embrace of digital storytelling, today's consumer marketplace continues to evolve. We've identified 5 key issues and events shaping influencer marketing.TRANSCRIPT
Ensuring you minimize risk in activation
of Moms search for first-person recommendations online prior to purchasing
TOP 5 TRENDS IN INFLUENCER MARKETING
1. THE RISE OF VISUAL INFLUENCERS
2. RE-EMERGENCE OF CONTENT AS KING
3. TRACKING INFLUENCE TO POINT OF SALE
4. MOVING THE INFORMED CONSUMER TO SALES CONVERSION
5. MAKING ADVOCACY PREDICTABLE
83% of influencers have a Pinterest account
71% of influencers have an Instagram account
81% of influencers post images of favorite brands/products on social sites
84%
of Moms seek authentic blog and social media content daily with 81% reading 5+ blogs per day
83%
of Moms find blogger recommendations more authentic than traditional media messaging
91%
of Moms trust bloggers’ content when seeking out product information online
87% 92% 69% of Moms have purchased a product after reading about it on a blog
of Moms are more likely to purchase a product if it is recommended by those they follow on social networking sites
67% of Moms are more likely to purchase
a product if it receives a high star rating on e-commerce reviews
99% of Moms research products online prior to purchasing
76% of Moms have sought out blogs to learn more about a product appearing in traditional media
Advocacy Boundaries
Having a true understanding of expectations and a “win” for both parties
The Alchemy of Give/Get
Tie Tactics to ROI
Changing platforms and executions for specific results
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