top 5 trends in influencer marketing

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Ensuring you minimize risk in activation of Moms search for first-person recommendations online prior to purchasing TOP 5 TRENDS IN INFLUENCER MARKETING 1. THE RISE OF VISUAL INFLUENCERS 2. RE-EMERGENCE OF CONTENT AS KING 3. TRACKING INFLUENCE TO POINT OF SALE 4. MOVING THE INFORMED CONSUMER TO SALES CONVERSION 5. MAKING ADVOCACY PREDICTABLE 83% of influencers have a Pinterest account 71% of influencers have an Instagram account 81% of influencers post images of favorite brands/products on social sites 84% of Moms seek authentic blog and social media content daily with 81% reading 5+ blogs per day 83% of Moms find blogger recommendations more authentic than traditional media messaging 91% of Moms trust bloggers’ content when seeking out product information online 87% 92% 69% of Moms have purchased a product after reading about it on a blog of Moms are more likely to purchase a product if it is recommended by those they follow on social networking sites 67% of Moms are more likely to purchase a product if it receives a high star rating on e-commerce reviews 99% of Moms research products online prior to purchasing 76% of Moms have sought out blogs to learn more about a product appearing in traditional media Advocacy Boundaries Having a true understanding of expectations and a “win” for both parties The Alchemy of Give/Get Tie Tactics to ROI Changing platforms and executions for specific results MomCentralConsulting.com 617.244.3002

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From the rise of visual influencers to the embrace of digital storytelling, today's consumer marketplace continues to evolve. We've identified 5 key issues and events shaping influencer marketing.

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Page 1: Top 5 Trends in Influencer Marketing

Ensuring you minimize risk in activation

of Moms search for first-person recommendations online prior to purchasing

   

TOP 5 TRENDS IN INFLUENCER MARKETING

1. THE RISE OF VISUAL INFLUENCERS

   

2. RE-EMERGENCE OF CONTENT AS KING

3. TRACKING INFLUENCE TO POINT OF SALE

4. MOVING THE INFORMED CONSUMER TO SALES CONVERSION

5. MAKING ADVOCACY PREDICTABLE

       

       

       

       

83% of influencers have a Pinterest account

71% of influencers have an Instagram account

81% of influencers post images of favorite brands/products on social sites

84%

of Moms seek authentic blog and social media content daily with 81% reading 5+ blogs per day

83%

of Moms find blogger recommendations more authentic than traditional media messaging

91%

of Moms trust bloggers’ content when seeking out product information online

87% 92% 69% of Moms have purchased a product after reading about it on a blog

of Moms are more likely to purchase a product if it is recommended by those they follow on social networking sites

67% of Moms are more likely to purchase

a product if it receives a high star rating on e-commerce reviews

99% of Moms research products online prior to purchasing

76% of Moms have sought out blogs to learn more about a product appearing in traditional media

Advocacy Boundaries

Having a true understanding of expectations and a “win” for both parties

The Alchemy of Give/Get

Tie Tactics to ROI

Changing platforms and executions for specific results

MomCentralConsulting.com 617.244.3002