Russell Cummings

Strategic Business Development

V² = x VELOCITY

ROBOTICS DATA PROVENANCE URBAN

CONSUMER

GLOBALISATION

Robots will not be “C3PO”

Purpose built not retro-fitted

Small and numerous

single or dual purpose

Interconnectivity is key

Why?

to reduce labour costs,

increase productivity

improve safety & quality

Exo-skeletons Toolbars not tractors

Single PurposeLabour Saving

Assume robots are

available, cheap to own &

run:

How will you use robots

in your business?

What tasks will you use

them for?

We will see a proliferation of sensors

and scanners to assist in collating

data for the management of your

business.

These sensors will integrate with each

other (via Trend 3 - Interconnectivity)

and will provide information on:

climate, weather, growth, quality,

labour movements, machinery

movements, plant health, water

usage, soil conditions - you name it.

What data will you require to

make better decisions in your

business?

Who will collate and analyse

this for you?

What information would be the

most valuable?

The rapid expansion of technology

driven by ubiquitous smart

technology (phones, tablets), cloud

computing and fast mobile internet

means that all of our sensors, devices,

computers and robots can be part

of one large information system.

Integration with GPS services and

mapping software like Google Earth

is already passé, providing accurate

real-time location for all devices.

Scan

Select

Analyse

Augment

What processes in your

business could you

revolutionise by

interconnecting scanners,

robots, people and/or

equipment?

What would the benefits be

to you of leveraging this

connectivity?

Savvy consumers are looking for

stronger connections to their food

sources as the focus on wellness,

health and food safety collide.

Take the rapid rise in popularity of

“farmers’ markets” where consumers

can feel a stronger connection with

their food and produce as there is a

rising distrust of “corporate farming”

and supermarkets and their role in

the food chain.

How can you build a relationship with the consumer?

How can you align yourself with the values of your target market?

How do you demonstrate that you are a good “Corporate” Citizen”?

Australians are becoming

increasingly urbanised with larger

proportion of the population

choosing to live in inner-city

apartments.

These apartments are typically small,

with limited food storage and

refrigeration and consumers are

prone to shop daily for their fresh

food needs. They also want

connection with the environment.

Vertical Gardens

Meal assembly

Convenient portions

How will you support the

“Urban Consumer”?

What are the opportunities

for you?

Think: convenience, pack

size, meal assembly, small

scale, balcony, courtyard,

value adding, services, etc.

We have talked about this for the last

20 years – “It’s here!”

Driven by:

rapidly rising “middle class” incomes

in developing nations

Improved communication

Better packaging, transport and

logistics

Relentless downward pressure on

prices and costs

Poor food safety standards in the

emerging economies

Opportunities for savvy marketers to build

strong brands but not everyone is

capable – Brand & Supply Chain

Alliances

By 2030 there will be a global shortage of

skilled labour with the trend growing from

2020

This will put pressure on Australian

businesses to attract and retain good

quality people – you will need a clear

strategy.

How can you position your business

to take advantage of emerging

opportunities in Asia and India?

Do you have the capacity to build a

niche brand or do you align with a

“vehicle” that can?

What are your strategies for

attracting and retaining quality

people in the face of a global

shortage?

Robotics Data Provenance

Urban

ConsumerGlobalisation

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plus any resource materials in the next few days.

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www.horticulture-nextgeneration.com.au

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Diagnostics

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will discuss your issues and determine

whether we are “a fit”.

Go to www.horticulture-nextgeneration.com.au

Russell Cummings

M: 0414 929 585

W: www.horticulture-nextgeneration.com.au

E: russell@horticulture-nextgeneration.com.au

Thank You