RUSSELL CUMMINGSSTRATEGIC BUSINESS DEVELOPMENT

SEPTEMBER 2015

Top 5 Trends in Australian Business

Doing Business in a VUCA World

V² = x VELOCITY

Trend Summary

ROBOTICS GLOBALISATION DATA CONNECTION CONVENIENCE

Trend #1 – Rise of the Robots▪Robots will not be “C3PO”▪Purpose built not retro-fitted▪Small and numerous ▪single or dual purpose▪Interconnectivity is keyWhy?▪to reduce labour costs, ▪increase productivity ▪improve safety & quality

Robots

Exo-skeletons Self-drive

Labour-saving Single Purpose

Key Questions

Assume robots are available, cheap to own & run:

▪ How will you use robots in your business? ▪ What tasks will you use them for?

Trend #2 - Globalisation▪ We have talked about this for the last 20

years – “It’s here!”Driven by: ▪ rapidly rising “middle class” incomes in

developing nations▪ Improved communication▪ Better packaging, transport and logistics▪ Relentless downward pressure on prices

and costs▪ Poor food safety standards in the

emerging economies

The Challenges▪ Opportunities for savvy marketers to

build strong brands but not everyone is capable – Brand & Supply Chain Alliances

▪ By 2030 there will be a global shortage of skilled labour with the trend growing from 2020

▪ This will put pressure on Australian businesses to attract and retain good quality people – you will need a clear strategy.

Key Questions▪ How can you position your business to

take advantage of emerging opportunities in Asia and India?

▪ How will you compete against foreign products and services?

▪ Do you have the capacity to build a niche brand or do you align with a “vehicle” that can?

▪ What are your strategies for attracting and retaining quality people in the face of a global shortage?

Trend # 3 – Data, data everywhereWe will see a proliferation of sensors and scanners to assist in collating data for the management of your business.

These sensors will integrate with each other (via Trend 3 - Interconnectivity) and will provide information on: finances, climate, weather, growth, quality, inventory, labour movements, machinery movements, resource usage, traffic, customer flow, customer recognition - you name it.

Data

Key Questions▪ What data will you require to make better decisions in your business?

▪ Who will collate and analyse this for you?

▪ What information would be the most valuable?

Interconnectivity is keyThe rapid expansion of technology driven by ubiquitous smart technology (phones, tablets), cloud computing and fast mobile internet means that all of our sensors, devices, computers and robots can be part of one large information system.

Integration with GPS services and mapping software like Google Earth is already passé, providing accurate real-time location for all devices.

Interconnectivity is key

Key Questions

▪ What processes in your business could you revolutionise by interconnecting scanners, robots, people and/or equipment?

▪ How will your customers benefit?▪ What would the benefits be to

you of leveraging this connectivity?

Trend #4 - ConnectionSavvy consumers are looking for stronger connections to their suppliers.

Social media can be a component of this but is not the main game.All your marketing must leverage each other – radio, social media, direct contactHow can you build stronger connections with your customers?

Promote your business

Networking

Broadcast1-on-1

You must have a 90

Day Contact

Program

The Challenge

▪ How can you build a relationship with the consumer?

▪ How can you align yourself with the values of your target market?

▪ How do you demonstrate that you are a good “Corporate Citizen”?

Trend #5 – Convenience

Your customers are:

Time poor Cash rich (relatively) Seeking life balance

How can you help them?

Expressions of Convenience

Key Questions▪ How will you support the

“Time Poor Consumer”?▪ What are the opportunities for

you?▪ Think: convenience, pack size,

service options, opening hours, delivery, DIFY, child minding, customised, tailored, etc

What is the key trend for you?

Robotics Globalisation Data

ConvenienceConnection

High Performance Business

Right Things Right

My Top 5 Business Growth TipsDevelop a clear strategy for how you will grow and survive:1. Understand your Competitive Advantage and

leverage your existing marketing activities to connect and improve convenience

2. Determine how you tailor or customise your offer for specific target markets

3. Improve your “People” attraction and retention strategies

4. Introduce Lean Thinking to your business5. Build your future business around a profitable

Business Model

More ResourcesWe will send you a link to copies of today’s PPT in the

next few days.Visit our website: www.sbdbusiness.com.au

Complete our free online Business and Change Success Diagnostics

Register for our free webinar programRead our blog and watch our videos on a range of

business topicsWe will subscribe you to our regular newsletter to keep

you up to date.

Next Webinar

Our next webinar is on October 7th at 5:30pm and is on finding and building on your key business opportunities

How do we work with businesses?We develop a tailored solution to meet your

specific needs:

All services are at agreed fixed price

Take the 30-minute Challenge

Book a free 30 minute call and we will discuss your Top Issues and create a plan to address

them.

Go to www.takethe30minute challenge.com

Russell CummingsBusiness Consultant

0414 929 585russell@sbdbusiness.com.au

www.sbdbusiness.com.au

Are you interested in growing your

business?

THANK YOU