top 5 real estate marketing tips

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Top 5 Real Estate Marketing Tips A Guide by London Marketing Agency Only Marketing

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Page 1: Top 5 Real Estate Marketing Tips

Top 5 Real Estate Marketing Tips

A Guide by London Marketing Agency Only Marketing

Page 2: Top 5 Real Estate Marketing Tips

The reason consumers use your company is because of

the contacts you accumulate and your industry know-how.

However, all this is relative to how up-to-date your contact list is.

If you haven’t been keeping a close eye on industry trends and movements in the past few months it may be worth taking stock and updating who and what you know.

Being a fortress of knowledge will rub off on your customers and leaving them purring ‘they really know there stuff!’

Update your contact list and database

Page 3: Top 5 Real Estate Marketing Tips

With many in the smartphone industry believing it will overtake desktop

browser surfing in the next 20-24 months, the question you should be asking is whether your mobile site – if you have one – is up to scratch.

Up to 45% of smartphone browsers do so when on the go or away from home.

Popular choices include job-searches, email, social media, news and house-hunting.

This is why it is imperative you mobile site is quick and relevant to the user. T

he most important point however is how easy to use your site is. Google has pointed out that its own research found that over 60% of visitors will abandon their visit if they do not find what they want straight away.

This is a staggering amount of potential custom thrown away because your mobile site is poor.

Get a Mobile Site

Page 4: Top 5 Real Estate Marketing Tips

With so many real estate agencies out there it will always

be difficult to rank at the top of every search engine. The problem is the lack of keywords on offer that are

fought over so aggressively. In this case it is best to make sure first your website is

optimized for the best exposure and then select your best keywords that will attract traffic but is also relevant to your site – e.g. there is no benefit in targeting ‘beach condo’s’ if you operate in the built-up city.

Focus on long-tail keywords and search terms, focus on your brand and try to build trust with search engines about your service.

Search Engines

Page 5: Top 5 Real Estate Marketing Tips

Considering a blog is a great way of getting people to your

site, especially in the real estate market. If people are searching for property, you can bet they are

reading up on it too. Anything from how best to present your house to buyers, to

DIY quick-tips, to the best time of year to sell your home. You can even post updates about your company and promote

your services. People want to know this and will go to great lengths while

surfing to find it. Nearly 30% of daily surfers will read one blog entry per day,

by concentrating on search terms and useful information, what’s to say this can’t be your blog?

Blogging

Page 6: Top 5 Real Estate Marketing Tips

By bringing together a concise and targeted email

campaign you are increasing your chances of repeat business and people talking about your business or service.

Even if people do not read your email your presence in their inbox will be at the forefront of their mind when they are ready to market their house.

For people who do read your emails make sure they are catered for with relevant information, advice, tips and strategies.

This will increase your chances of being talked about, endorsed and recommended by your customers. This is worth a lot.

Email Campaign

Page 7: Top 5 Real Estate Marketing Tips

Whereas these guidelines mainly focus on

your online activity it is important not to sacrifice your offline presence in its place.

Continue with letters, calls and follow-up calls as part of your property marketing mix to stay front of mind with your customers.

Don’t slow your property marketing processes just when the digital era brings you new opportunities!

Conclusion