How is mobile changing the way weengage with people and brands?

Mobile adoption is growing faster than any other great technologies of our times.

Mobile has shifted the balance of power from brands to consumers, empowering them to control almost everything.

Mobile security will be the key to winning the war against the new generation of cyber thieves.

Near Field Communcation – to allow contactless transactions and data exchange – will experience a massive growth in 2014.

NFC enabled handset owners (115M) are expected to spend over $48B using their phones to pay by 2017.

60% of smartphone owners believe that sensors will be commonplace by the end of 2016.

AppsBuilder © 2014

[ Sources ]Ericsson ConsumerLab Analytical Platform, 2013D. Forrester Research, 2013 Interactive Marketing Predictions, February 2013E. Urban Airship, Good Push Index, July 2012F. Forrester Research “The New Messaging Mandate,” January 2012G. Forrester Research “Mobile is the New Face of Engagement,” February 2012www.3-monkeys.co.uk/the-rise-of-wearable-technology/

Low-powered, low-cost indoor positioning system notifies nearby iOS devices and send push notifications to them.

BENEFITS OF NFC

iBeacon

VersatileIt can be used in several industries (banking, restaurants, transports…)

More secureNo physical access to customers’ creditcard information.

Better user experienceServe customers better with hassle-freemode of payment.

New mobile-centric ad formats will emerge in 2014. Innovative rich media formats that will blend into social media layouts.

By 2015 mobile advertising will be almost unrecognisable.

60% of mobile AD networks will shift to AD Exchanges.

5-10 seconds : short videos (5-10 seconds) will make a greater impact on consumers, thanks to higher engagement rate with video on mobile.

Mobile advertising will increase by 30% per year, till reaching $42B in revenue by 2017.

wearable tech gadgets are expected to be delivered by

The rise of wearable technology is based on the concept ofTHE QUANTIFIED SELF:

Base: 5,000 iPhone/Android smartphone users in major cities, who uses internet daily

SIMPLE ANDEASY-TO-CRACKPASSWORDS

BIOMETRICALTERNATIVES

How to survive in this new marketing world?Engage with customers in a contextual way, creating value rather than intrude.

Why do push notifications work so well? Context + personalized content

Why do people use wearable tech?

Any alternative mobile payment solutions?

How does it work?

Case Studies

93% higher retentionrate for users receiving push messaging in the first month

DON’T DELIVER MESSAGES , DELIVER VALUE.

How do you deliver value?

Simplify Daily Challenges

Geolocalized Messages

Push Notifications

Digital Wallet

Personalized Content

Just-in-time Data

In-app Landing Pages

By the end of 2014 there will be more Internet-connected mobile devices than people on the planet.

x2AS FASTAS THE

INTERNET

x3FASTER

THAN SOCIALMEDIA

x10TIMES

FASTERTHAN

PERSONALCOMPUTERS

[ Cisco Report, 2014 ]

1

2

4

5

3

MOBILE RELATIONSHIP MANAGEMENT

MOBILE SECURITY

MOBILE ADVERTISING

MOBILE PAYMENTS

WEARABLE TECHNOLOGY

?

Push notifications are the ideal tool to combine mobile marketing’s unique benefits: intimacy, immediacy, and context.

[ Forrester Research, 2013 ]

AFTER DOWNLOAD

When both host and renter are opted in to push

notifications, rentals are booked 6 times faster.

Increased CTR x10 and boosted app sessions by

25% through tailored push notifications.

38% of customers opening pushes place bets

immediately.

VS

Smartphone that uses cameraas eye-recognizer to unlock screen

Smartphone that uses fingerprints to unlock screen

Using fingerprints for credit card purchases online

Using fingerprints to replace all internet passwords48% 61% 50% 52%

Internet levels in using biometric alternatives to passwords

We are moving towards a time when the ability to track and understand data is deeply woven into our daily lives. Sensors are becoming cheaper and connectivity is more ubiquitous by the day

[ Ernesto Ramirez – CommunityOrganizer for Quantified Self ]

IMPROVEQUALITYOF LIFE

FEEL MOREINTELLIGENT

BE BETTERINFORMED

ADVANCECARREER

BE MOREEFFICIENTIN DAILYROUTINE

82% 41% 61% 37% 61%

2013

$13B $18B

$42B

2014

2017

IN REVENUE IN REVENUE

IN REVENUE

WHAT’S NEXT?

6%

23%

27%

10%

25%

27%

13%

25%

28%

6%

20%

30%

7%

23%

29%

Hospitals that provideyou with sensors for remoteproactive healtcare

Public Transport sensors that recognize you, open tickets gates and deduct ticket cost

Doors and gates at work that recognize youand open

Cars that exchange information in order to avoid accidents

A lock to your frontdoor that recognizesyou and lock/unlocks

Most predicted uses of interactive sensors.

Already Available Within a year Within 3 years

485MM 2018

Head-worn

Wrist-worn

ClipsShoe-worn

Shirt

Straps

Gain location-based information on nearby

stores

Purchase yourservice/product

Activate transmission

TOP 5 MOBILE TRENDSTO WATCH IN 2014