Top 5 Inbound Marketing Trends You'll See in 2017

One of the toughest and challenging phases for the company is to generate leads. Companies

hiring marketers face a tough situation where the in-house marketing team focuses on lead

generation and converting them, which takes a lot of time and energy. However, in the

marketing field, the individual who takes up the challenge of inbound marketing or offering

technical support gets to learn a lot. For a business that is under the development process,

using inbound lead conversion service will certainly work positively.

Moreover, these services update themselves with latest inbound marketing trend following

which can be fruitful to offer effective outsource service. In 2017, the inbound marketing would

see some latest trends, giving a new dimension for customer support:

The Year for Visual Search: 80% of consumers following a brand are willing to engage

with content having images and videos. These visually appealing presentations allow

viewers to get more understanding about the product and service. If you're using

inbound customer support services, look at the visual search presentation by the

provider. How they optimize the images or videos of the product, that can offer a big

opportunity for the company.

Virtual and Augmented Realty for Content: The year 2017, would see a rise in VR and

AR forms of brand promotion. Consumers love using latest technologies, and are ready

to get exposed to VR/AR content consumption. In 2016, video became the major tool as

marketing platform, which will be upgraded in 2017 with VR/AR. An outsourcing

company offering inbound lead conversion service has to get updated with this reality

content consumption.

The Growth of Voice Search for Conversation: You must have heard about voice-

activated digital assistants (Siri, Cortana and Alexa) which are now becoming an ideal

conversation tool. These tools are updated with keyword features, allowing the easy

search. In 2017, we'll witness search box- and search result more in the conversational

search. For an outsourcing company offering inbound technical support services, this

conversational search could be the best way of marketing and get the brand into high

search results.

Personalized Content Consumers Favorite: Consumers love personalized content which

is becoming much more interesting than before. According to PAN's Content Fitness

Report, 49% of marketers are aligning content according to the buyer’s journey.

However, the process has to be much more engaging and customer oriented to get

better results. The inbound marketing can also help content and social media effort to

be specific audiences.

Social Media for Customer Service: It is estimated that by 2020, more than 90% of

customer service queries will be handled through social media platforms. With more

and more people are engaging in social media, inbound customer support services are

using this opportunity to connect with more customers to offer various services like job

inquiry, promotional services, cross selling and others. This will further boost in 2017,

with more companies using social platforms for customer service.

Conclusion:

Inbound technical support services offered by companies ensure that they follow these

upcoming 2017 trends that would give a new dimension to the customer support system for

clients.

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