top 40 kick-ass #pr quotes of 2014
TRANSCRIPT
A Brief History of Ass Kicking in 2014
Hey, Friends,
2014’s been a pretty good year for PR happenings and case studies in crisis management. From Uber to Ray Rice to scientists in naughty shirts, from ice buckets to British Airways, the year has been especially generous with teachable publicity scenarios.
The outpouring of finely distilled, distractingly quotable PR know-how that flowed from these events has been just as generous, too, and twice as nice.
In a word, we in PR kicked some serious tail in 2014 – and we got the quotes to prove it!
Enjoy,Mickie Kennedy
"Forming a bond with fans in the future will come in the form of
constantly providing them with the element of surprise."
- Taylor SwiftWall Street Journal Op-Ed
"Digital is just a means to reach people…it’s how and why you use it
that matters."
- Brian Soliswww.briansolis.com
Keep positive. You are in control of how you feel about your work every day. Remind yourself why you got
into your job in the first place and stay as positive as you can.
- AdrianaNYC PR Girls
Building a brand through effective storytelling is at the heart of what PR
professionals do.
- Brian GreenePR News Online
Way before “PR” or “marketing” came to be, humans were doing something both disciplines
hold (or claim to hold) dear:
telling stories.
- Heidi SullivanThe Future Buzz
The story is everything, but conflict is everything to the story. Our stories
become more interesting when they go against the natural order of things.
- Kevin SpaceyThe Sword and The Script
Make it so good people will want to
steal it.
- Diane SchwartzPR News Online
If this keeps up, people may actually start to feel sorry for Uber. Maybe
that’s the secret strategy behind their seemingly never-ending string of PR
fiascos.
- Bill McGowanMedia Bistro
When you are falling… dive.
We have no choice but to be mindfully
fearless.
- Dr. Yan JinInstitute for Public Relations
They say communications professionals love to talk.
Here’s a tip … don’t talk too much. Think about how much you need to listen.
Deirdre Breakenridgewww.deirdrebreakenridge.com
Failure
is the condiment
that gives success
its flavor.
- Mark Borkowski (quoting Truman Capote)
www.MarkBorkowski.co.uk
I wonder what future colleagues will make of the collective inaction around wearable technologies and the device
jumps we are about to encounter.
- Judy GombitaPR Conversations
Dear public relations pros: it’s time for the ultimate ‘aha’ moment:
content promotion is king.
- Lisa BuyerSocial PR Chat
Don't let the fear of the unknown (or even the fear of the known) ever stop you from doing
something.
Don't ever miss out on the potential for greatness simply because you're afraid of what
else could happen.
- Peter Shankmanwww.Shankman.com
Think the media won’t cover your product?
Well then, you’re just not thinking
outrageously enough.
- Frank StrongThe Sword and The Script
I sure wish they had spoken to me first.
- President Barack ObamaRe: Sony Pictures pulling ‘The Interview’
If a blog post is published on the internet and no one is there to hear it,
does it really get posted? And does that post affect PageRank?
- Elena VerleePR in Your Pajamas
Profits come from customers, not products: Keep this front and center
when creating a strategy.
- Sarah WincottLEWIS PR
It is useless to be a creative, original thinker unless you can also sell what
you create.
David OgilvyOgilvy PR
A poorly constructed, badly researched, or unimaginatively told
story is worse than saying nothing at all.
- Hannah GrayThe Blue Ball Room
I’m just like you.
I have to roll up my sleeves and work the phones to sell the story too. Notice I didn’t say “work
the email” or “work the Twitter”?
I’m old school in that way – the phone is still the best tool for scoring press coverage.
- Jeremy PorterJournalistics
Every media feature big or small helps the brand in more ways than just
sales.
- Robin DoylePR Couture
When it comes to media relations it’s not just about establishing a connection with a reporter. Maintaining a relationship over time will be the key to driving consistent results for your clients.
- Carol LeeTech Affect
PR is not advertising. Your pitch should be about the reporter
and her publication’s needs, not your own.
- Sean LenehanVoce Communications
A success story without a name behind the endorsement is like an Indianapolis race car with
its fuel gauge on empty.
If you want your success story to genuinely impress a prospect, it has to make real noise by
naming names.
- Mary Conley EggertPRSA Blog
Never write in an e-mail what you don't want to see in a headline.
- Jim HortonOnline PR Thoughts
You have worth. You have value. And best of all you have an incredible idea you KNOW is going
to be a huge success.
Guess what. So does everyone else where you are and doing what you are
trying to do.
- Ronn Torossianronntorossian.com
The silos between art and science dissolved long ago.
Every public relations professional should love math and, more specifically, data.
- Kevin DuganThe Bad Pitch Blog
If you care about something, you’ll share it with others.
Just by viewing and liking and sharing friends’ videos, you become part of the story.
It’s challenging for brands to reproduce such an emotional experience, but to get this kind of
traction is essential.
- Melanie TaylorSocial Ogilvy Blog
Today’s consumer doesn't need to own.
Why own when you can share, and increase cost efficiencies at the same
time?
- Sandie YoungPR 20/20
It’s the end of news as an event:
News is now real-time, customized to us. How do PR people get their
content out? (hint: social)
- Heidi SullivanWaxing Unlyrical
Writing remains one of the
most important skillsin PR.
- Heather WhalingPRTini
A crisis is a change. More specifically, bad change.
And change requires a response. One’s adaptability is a measure of how effective
that reaction is.
- Louis HayesAgnes Day
When it comes to blogging, news releases, news stories, or most other content, I hope you get the idea that the only thing more important than
the deadline is the headline!
- Jeff DomanskyThe PR Coach
Consumers want more valuable relationships, meaning that they want to know more about
brands and the companies behind them, and to participate more in the brand development
process.
- Richard Edelman6 AM Blog
From the magnificent to the mundane, it seems it’s all fair game for social sharing. But brands
can’t focus on the mundane when interrupting consumer conversations online.
They need to be incredibly useful resources to be relevant – and to prompt action.
- Brittany Bang360 PR
Whether it’s PR and communications or another industry, rejection comes with the territory. My best
advice is don’t stop. You need to be confident and continue with different ways to build relationships.
Eventually you will hit a relationship home run.
- Deirdre Breakenridge
www.deirdrebreakenridge.com
Sometimes roads close due to ice and heavy snowfall, so you have to take an alternative
route. In public relations, it’s no different. You may have a method of doing things one way, but someone has a preference of you getting it done
another way. You have to be flexible in this industry and learn quickly.
- Shelby RayHMA PR
If I had to make a generalization, I’d say PR people are typically “people pleasers.” That means we want to make our clients happy –
no matter the cost.
- Arik Hansonwww.arikhanson.com