top 40 fan pages on facebook revealed

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Page 1: Top 40 Fan Pages on Facebook Revealed

http://thekbuzz.com

Page 2: Top 40 Fan Pages on Facebook Revealed

http://thekbuzz.com

About theKbuzz- Company was formed when its founders were married on a ball field, in a sponsored wedding that garnered $100,000 in sponsorships and $20,000 for charity– attracting national and international press.

- Social Media and Word of Mouth Marketing Firm dedicated to authentically amplifying the conversation around our clients.

- Provide strategy and execution for clients entering the social media space

- Winner, 2008 & 2009 WOMMIE, from the Word of Mouth Marketing Association

-Have built and managed over 250 Facebook Fan Pages

-1 of 48 global Facebook Preferred Developer Consultants

Page 3: Top 40 Fan Pages on Facebook Revealed

The Shocking TruthAs many people use social media as use email!

•Email and Text Messaging data source 2008 MRI•Google data source to ComScore•Social media data source 2008 Cone Institute Study

This number will only grow!

Page 4: Top 40 Fan Pages on Facebook Revealed

In September 2008, a study on social media was completed by The Cone Institute. It found:

– 184,000,000 Americans use social media.

– 93% of those Americans believe that companies should have a presence on those social mediums

– 85% believe that companies should not only be present, but should regularly interact with their customers on social media.

Page 5: Top 40 Fan Pages on Facebook Revealed

What this means for you…

Word of Mouth will always be the best form of advertising for your organization.

Friends will always take advice from friends…

Page 6: Top 40 Fan Pages on Facebook Revealed

But with Social Media, the definition But with Social Media, the definition of “Friends” has changed drasticallyof “Friends” has changed drastically

Page 7: Top 40 Fan Pages on Facebook Revealed

http://thekbuzz.com

There are over 450 million users of Facebook,

many of whom spend time over 2 hours per day on the site.

It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are adults 55+!

Ad targeting opportunities are unparalleled! You can target by:

age, town, interests, job title, company,

and hundreds of other keyword categories.

Facebook’s natural virality allows users to

endorse your center with the click of a button

to hundreds of their friends.

Facebook’s natural virality allows users to

endorse your center with the click of a button

to hundreds of their friends.

Your BUSINESS!

Page 8: Top 40 Fan Pages on Facebook Revealed

The Top 25 Client Fan Pages on Facebook as

voted by theKbuzz

Disclosure: These are all current or former clients of theKbuzz. We didn’t allow clients to be eligible for our Top 40, but we wanted to

showcase some of our favorites.

Introducing…

Page 9: Top 40 Fan Pages on Facebook Revealed

facebook.com/EssentialDesignBuild

Great fan interaction!

Page 10: Top 40 Fan Pages on Facebook Revealed

facebook.com/UnoChicagoGrill

Information rich welcome tab places value on becoming a fan.

Page 11: Top 40 Fan Pages on Facebook Revealed

facebook.com/RAGESC

Engaging content builds relationships with concerned fans.

Page 12: Top 40 Fan Pages on Facebook Revealed

We love their interactive welcome tab and their graphics! We also like the consistency of their content and the integration of the blog.

facebook.com/MarriedNY

Page 13: Top 40 Fan Pages on Facebook Revealed

facebook.com/1800flowers

Great fan-only deals and engaging content. Also, you can shop right on the page!

Page 14: Top 40 Fan Pages on Facebook Revealed

14

facebook.com/Fibro360

Highly responsive fans and steady growth. Great use of social media to raise awareness as well.

Page 15: Top 40 Fan Pages on Facebook Revealed

facebook.com/bostonsexED

Great initiative, use of video and valuable stream!

Page 16: Top 40 Fan Pages on Facebook Revealed

facebook.com/NMSSLI

Local organic growth driven by interactive content.

Page 17: Top 40 Fan Pages on Facebook Revealed

facebook.com/ChillZone

Young, fun and engaging! (Word of Mouth Marketing Association award winner 2009)

Page 18: Top 40 Fan Pages on Facebook Revealed

facebook.com/PetrolJeans

Lots of fan feedback leading to valuable business- consumer relationships.

Page 19: Top 40 Fan Pages on Facebook Revealed

facebook.com/striderite

Fans share photos of their kids in stride rite shoes and each week, a fan pic is included in the profile pic.

Page 20: Top 40 Fan Pages on Facebook Revealed

facebook.com/NYCquits

Great cause, great page, great stream.

Page 21: Top 40 Fan Pages on Facebook Revealed

facebook.com/ShiningExampleNY

Valuable content supporting engaging campaign. Great use of video!

Page 22: Top 40 Fan Pages on Facebook Revealed

facebook.com/EmmaAndNicola

Relevant topics in stream lead to high fan feedback rates.

Page 23: Top 40 Fan Pages on Facebook Revealed

facebook.com/NYCcondom

Highly informative and interactive. Great way to address controversial topic.

Page 24: Top 40 Fan Pages on Facebook Revealed

facebook.com/MissTeenFlint.Saginaw

Highly interactive series of localized pages.

Page 25: Top 40 Fan Pages on Facebook Revealed

facebook.com/JenniferWeiner

Effective use of social stream to support reader connections.

Page 26: Top 40 Fan Pages on Facebook Revealed

facebook.com/HallieDurand

Great use of book content in stream to interact with fans.

Page 27: Top 40 Fan Pages on Facebook Revealed

facebook.com/VisitGalvestonIsland

Great, shareable travel resource for visitors and residents.

Page 28: Top 40 Fan Pages on Facebook Revealed

facebook.com/GenerationCures

Great way for kids to get on social media with parents for a good cause.

Page 29: Top 40 Fan Pages on Facebook Revealed

facebook.com/Episencial

They share great articles

and information which leads to a steady

incline in fan count and

brand awareness.

Page 30: Top 40 Fan Pages on Facebook Revealed

facebook.com/OurJewishCommunity

Great use of social media for religious community

building. Includes live-

streamed services.

Page 31: Top 40 Fan Pages on Facebook Revealed

31

facebook.com/LotusFoodLtd

Call to action and highlighted value

in optimized profile image

contributes to fan growth.

Page 32: Top 40 Fan Pages on Facebook Revealed

facebook.com/OmahaSteaks

Interactive welcome tab

with high value for consumer.

Stream contains engaging

content, not just about the

brand.

Page 33: Top 40 Fan Pages on Facebook Revealed

facebook.com/VerizonFiOS

Fan videos show engagement and valuable relationships being formed

between the brand and the end-user.

Page 34: Top 40 Fan Pages on Facebook Revealed

The Top 40 Fan Pages on Facebook as voted by theKbuzz

Introducing…

Criteria:1)Brand Responsiveness2)Interactivity3)Creativity4)Overall Design/Graphics5)Fan Count**

** While we are in no way obsessed with fan numbers, it would be remiss of us to pretend that they don’t matter at all. That being said, we only take fan number counts into consideration  in so much as they are proportionate to the reach of the business. In other words, we do not expect a small, local boutique to have anywhere near as many fans as a national brand – a few hundred fans for your neighborhood dentist is likely a great number! But we do expect well-known chains, franchises, and brand names alike to have an appropriately large fan base if they are included in our Top 40.

Page 35: Top 40 Fan Pages on Facebook Revealed

facebook.com/TJMaxx

We love how this page has 62,000 fans who are all extremely interactive and responsive!

Page 36: Top 40 Fan Pages on Facebook Revealed

facebook.com/DunkinDonuts

This page has an AWESOME use of

promos and Facebook events. Love the fan of the week!

Page 37: Top 40 Fan Pages on Facebook Revealed

facebook.com/WholeFoods

Local store integration is ahead of its time.

Page 38: Top 40 Fan Pages on Facebook Revealed

facebook.com/BestBuy

IdeaGiftr application is awesome!

Page 39: Top 40 Fan Pages on Facebook Revealed

facebook.com/Gatorade

We love how Gatorade integrates Ustream!

Page 40: Top 40 Fan Pages on Facebook Revealed

facebook.com/SixFlags

Great call to action page along with fans who post pictures and engage!

Page 41: Top 40 Fan Pages on Facebook Revealed

facebook.com/RaymourAndFlanigan

This page updates engaging multimedia. Great profile picture and call to action tab.

Page 42: Top 40 Fan Pages on Facebook Revealed

facebook.com/Mashable

Mashable.com has very consistent, engaging content and a great call-to-

action to become a fan.

Page 43: Top 40 Fan Pages on Facebook Revealed

facebook.com/CocaCola

This page is a unique brand/fan-run page that features unmatched Facebook creativity!

Page 44: Top 40 Fan Pages on Facebook Revealed

facebook.com/CupcakeRoyaleWe love the

integration of the Twitter and Blog

underneath the profile

picture. Great photos too!

Page 45: Top 40 Fan Pages on Facebook Revealed

facebook.com/OceanCity

Good call to action tab for fans and engaging content.

Page 46: Top 40 Fan Pages on Facebook Revealed

facebook.com/VSPink

Victoria’s Secret Pink’s unparalleled use of graphics comes as no surprise.

Page 47: Top 40 Fan Pages on Facebook Revealed

facebook.com/Zappos

The playfulness and

responsiveness of this brand is

unmatched!

Page 48: Top 40 Fan Pages on Facebook Revealed

facebook.com/CNN

We love CNN’s great use of livechat and constant interactive content.

Page 49: Top 40 Fan Pages on Facebook Revealed

facebook.com/BostonCeltics

We love Boston Celtics’ 3-point landing tab. It is really creative and interactive

Page 50: Top 40 Fan Pages on Facebook Revealed

facebook.com/Carnival

This page has engaging content, great pictures and we like the call-to-

action to become a fan.

Page 51: Top 40 Fan Pages on Facebook Revealed

facebook.com/MascotChallenge

We love the integration of this fun iPhone app and the interaction with fans sharing videos.

Page 52: Top 40 Fan Pages on Facebook Revealed

facebook.com/CleanAirNewYork

Clean Air NY shares

engaging content and

is responsive to fans.

Page 53: Top 40 Fan Pages on Facebook Revealed

facebook.com/DistinctiveHomesMag

We love the great design of this page

and the call to action of their Search Properties Tab.

Page 54: Top 40 Fan Pages on Facebook Revealed

facebook.com/Give2Lavi

Great profile picture, Great design, Great call-to-action to Become a Fan!

Page 55: Top 40 Fan Pages on Facebook Revealed

facebook.com/Parenting

Parenting.com has great creative

content in their stream on a daily

basis.

Page 56: Top 40 Fan Pages on Facebook Revealed

facebook.com/smexaminer

Social Media Examiner has very consistent, engaging content and a great call-to-action to

become a fan.

Page 57: Top 40 Fan Pages on Facebook Revealed

facebook.com/CafeBrazil

We like that Cafe Brazil integrates Twitter and Yelp.

Page 58: Top 40 Fan Pages on Facebook Revealed

Good 2 Go Taco

We like that Good 2 Go

Taco updates wall with

photos of daily specials board.

Page 59: Top 40 Fan Pages on Facebook Revealed

facebook.com/AkronCantonAirport

We love their profile picture, their

responsiveness and their route map.

Page 60: Top 40 Fan Pages on Facebook Revealed

facebook.com/ZokaCoffeeRoaster

We love their graphics, their relevant engaging content and their great call-to-action to become a fan.

Page 61: Top 40 Fan Pages on Facebook Revealed

facebook.com/MedievalTimes

This page is really fan-orientated! We like the Medieval Joke Contest and their promotions for fans.

Great call-to-action to Become a Fan.

Page 62: Top 40 Fan Pages on Facebook Revealed

Your Future at Deloitte (New Zealand)

We love their Live and Interactive tab. We also like the consistency and

responsiveness of this page.

Page 63: Top 40 Fan Pages on Facebook Revealed

facebook.com/European.Tours

We like that Go Ahead Tours focuses on building a community of travelers with their Connect Tab. This results in lots of pictures

and comments shared.

Page 64: Top 40 Fan Pages on Facebook Revealed

facebook.com/TibetHouse.US

We love how they dedicate a tab to

Foursquare!

Page 65: Top 40 Fan Pages on Facebook Revealed

facebook.com/ShanesRibs

Fun content, trivias and contests make

this page very welcoming and

friendly!

Page 66: Top 40 Fan Pages on Facebook Revealed

We love the integration of YouTube and Social RSS. This page has really engaging and consistent content using polls, videos and links.

facebook.com/Edutopia

Page 67: Top 40 Fan Pages on Facebook Revealed

We liked their diversified and fun content. The Join the Team tab shows how this page is fan oriented.

facebook.com/TequilaWhisperer

Page 68: Top 40 Fan Pages on Facebook Revealed

facebook.com/QueenOfYourOwnLife

Great page name (something people would really become a fan of) Integrate Blog, Twitter, and Youtube, This page has beautiful tabs.

Really branded by sticking to a theme(respond to fan comments by saying Queen[name of the person who commented])

Page 69: Top 40 Fan Pages on Facebook Revealed

facebook.com/CenterOnMediaAndChildHealth

We really like the consistency of this page’s content, their great use of videos and the integration

of similar non-profit pages!

Page 70: Top 40 Fan Pages on Facebook Revealed

We love Motorola’s Tabs! Really Fun and creative! The content is engaging

and generates lots of comments from the fans.

facebook.com/Motorola

Page 71: Top 40 Fan Pages on Facebook Revealed

facebook.com/yourNBAdestination

We like ESPN’s very engaging content, stimulating fans’ comments, integration of You Tube and free iPhone app.

Page 72: Top 40 Fan Pages on Facebook Revealed

facebook.com/BauerHockey

Bauer Hockey utilizes multimedia content to engage,

specifically videos.

Page 73: Top 40 Fan Pages on Facebook Revealed

facebook.com/VeriSign

We love VeriSign’s integration of their Blog and YouTube.

Page 74: Top 40 Fan Pages on Facebook Revealed

facebook.com/ScholasticBookClubs

We love Scholastic Book Clubs’ consistent & engaging content and

their responsiveness.

Page 75: Top 40 Fan Pages on Facebook Revealed

The Question is…

How can you make your Facebook Fan Page an award-winning

quality page?

Page 76: Top 40 Fan Pages on Facebook Revealed

Facebook Best Practices:

– Make your public profile a place filled with valuable content. – Give your fans a reason to become fans.– Use updates to ask questions and elicit response, not deliver

press releases– Engage fans through creative content– Think of your page in terms of being for your fans, not being

for your brand– Hypertarget with Social Ads and with Updates– Give fans reasons to post content on your profile page– Worry less about developing a custom good application, and

worry more about creating good conversation– Monitor conversation– Thank and respond to the positive– Respond even more diligently to the negative

Page 77: Top 40 Fan Pages on Facebook Revealed

Hypertarget Your Perfect Customers using Facebook Ads

Creation of hyper-targeted Facebook ads, building your audienceTarget: Real Estate agentsTarget: Real Estate brokersTarget: Specific agencies looking to target for upcoming events

Example Ad:

Page 78: Top 40 Fan Pages on Facebook Revealed

Hypertarget Your Perfect Customers using Facebook AdsCreation of hyper-targeted Facebook ads, building your fan (and customer) base

Target: Women age 20 – 40 in New York, NYTarget: Upper West SidersTarget: Students from key New York colleges/universitiesTarget: Men and Women 20 – 40 in New York, NY

Example Ad:

Page 79: Top 40 Fan Pages on Facebook Revealed

Ways theKbuzz Can Help You:Free resources from theKbuzz: Visit our blog

BuzzMarketingDaily.com or our Facebook Page http://Facebook.com/theKbuzz for constant tips on your entrance into the social media space.

Small Business: For Seamless strategy and execution…

theSocialLift: http://thesociallift.com

USE CODE “GOSOCIAL” FOR 25% OFF– FIRST 50 SIGNUPS ONLY.

Larger business? Looking for a complete social media strategy, plan & execution? Try Social Ideation! Email [email protected] or call 718.416.2899

Page 80: Top 40 Fan Pages on Facebook Revealed

Thank You!

Engage with us @thekbuzz on Twitter

Ask us questions @ http://facebook.com/theKbuzz

Link in with us @ http://bit.ly/theKbuzzLinkedIn

Or, call us anytime @718.416.2899

***ReTweet this presentation for a chance to win a FREE month of consultation, and gift cards from our

clients! ($8,000 value). We’ll draw from all eligible entries using twitRand on May 17th, 2010. We’ll update this slideshow with the

winner shortly thereafter.