top 25 social media analytics tools

Top 25 Social Media Analytics

Tools Social Media Marketing

Check out Keyhole; social media analytics tool for hashtag, keyword and account tracking.

Today’s Market

Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is

finding the ideal tool.

http://keyhole.co/?utm_source=slideshare&utm_medium=slides&utm_campaign=externalslides


What is Social Media Analytics?Instead of thinking about social media analytics as a noun, think of it as a verb. Specifically, it’s gathering data from social platforms to help guide your marketing strategy.

●This process begins by prioritizing business goals.

The second step is determining key performance indicators (KPIs).



1.KeyholeDetailed measurement of a brand or trend’s impact on Twitter, Facebook and

Instagram.

Tracks hashtag, keyword and campaign metrics in real-time

You can also leverage its data to lead your influencer outreach efforts.

Boost your engagement, identify important accounts in your niche and re-share their most popular content.


http://keyhole.co/


2. AgoraPulseTrack enhanced engagement analytics across Twitter, Facebook and Instagram.

Ranks users who frequently share your content and notifies you when your pages and profiles have been mentioned.

Help guide your social outreach efforts.

Plus, you can export analytics graphs onto a PowerPoint file.



3. BrandwatchBest used as a research suite and offers accurate data.

It provides information about the markets you own and want to enter.

You can monitor your brand’s reputation in real-time, by seeing user sentiment.

Brandwatch filters spam and duplicate mentions.



4. Buffer

Social media scheduling tool.

Shows the engagement numbers for your Facebook, Twitter, Google+ and LinkedIn posts.

Identifies your top post of the day.

But keep in mind, Buffer only tracks the posts you make through its platform.



5. BuzzSumoTrack the top social content in your niche.

See who’s sharing relevant content on each major social platform.

As it identifies the most influential sharers to reach out to, you can then use it to promote your material.



6. CrowdboosterQuick and simple Twitter and Facebook analytics tool.

Access to real-time engagement data that exports to Excel.

Recommends the best time and how to improve the content of your posts in a weekly performance summary.



7. EdgarAdd updates to your library sorted into categories (blog posts, tips).

Creates a never-ending queue that automatically cycles through your library week after week.

Tracks engagement metrics, optimizing your schedule based on which types of posts are most successful.



8. Google AnalyticsTop choice for analyzing website traffic.

Ideal for evaluating certain social media metrics.

Measures the value of traffic coming from social sites, showing user behavior and if they convert.



9. HootsuiteSocial media management dashboard.

Tracks standard engagement numbers + measures your team’s performance.

On top of scheduling posts and aggregating content, use its analytics features.



10. KloutQuantify your influence on each major social platform.

Grades you based on your ability to engage and drive action (mark out of 100).

See on which platforms you’re most influential, giving you an idea about how to successfully interact with your audience.



11. Little BirdIntricate influencer analytics tool.

Eliminate the need for influencer research and focus on outreach.

Discover the most engaging topics and content to share or base ideas on.

Target qualified individuals throughout social campaigns.



12. NetBaseTargets enterprise-scale brands and agencies.

Community managers can use it to quickly make decisions on large accounts they manage.

Reads millions of social posts in 42 languages.

Determines user sentiment regarding trends.



13. OktopostTracks conversions, identifying channels and messages that drive financial

actions on your website.

Helps manage content and measures the true business value of social media marketing.

B2B social media management platform.



14. QuintlyMeasures profiles against competitors.

Compares performance on the major social platforms (engagement metrics).

This makes it a go-to tool for competitive goal setting.



15. Rival IQTracks how opposing brands perform on major social media platforms.

Records how audiences develop or shrink, prioritizing growth.

Compares growth rates to major events and business cycles to determine when rivals are expanding their fan bases.



16. Salesforce Marketing CloudTools for email, mobile, content marketing and an intuitive social media

analytics suite.

Metrics on most engaging content, where the most influential conversations are happening and user sentiment about the brand.



17. Simply MeasuredComprehensive social media reporting platform.

Shows how visitors are acting and converting on the website by connecting to Google Analytics.

Features:

- Analyze competitors

- Compare accounts across major channels

- Send reports automatically



18. SocialbakersCapture data across all major social platforms.

Features:

- Custom benchmarking

- Competitive analysis (create groups to track yourself)

- Segment data by individual brand and country



19. Social MentionSocial search engine with a complementary analytics suite.

Access to a long results page of user-generated content from more than 100 platforms with one keyword.

Tracks traditional metrics along with unique ones, including user sentiment.



20. SumAllServes as guide for long-term social media strategy.

Track information from major social channels in a single interactive chart along with e-commerce data.

Features:

- Standard metrics

- Goal tracking

- Performance graphs

- Emails summarizing the data



21. Followerwonk (Twitter)Moz’s Twitter tool -- detailed look at Twitter analytics (insights about the activity

and audience).

Features:

- Statistics about when followers log in

- Generates demographic data such as their locations

- Uses data to identify and connect with influencers

- Measures social authority (which accounts have the biggest impact on followers)



22. Iconosquare (Instagram)Platform-management tool

Equipped with a thorough Instagram analytics suite.

The dashboard has engagement stats, optimization suggestions (best times to post and which filters to use) and sends emails that summarize the main metrics.



23. Audiense (Twitter)All-in-one Twitter business platform.

Tracks a bevy of content and audience metrics.

Offers tools to improve engagement and build segmented lists for campaigns.

Tracks ROI for paid and earned media (to better understand your ads).



24. Tailwind (Pinterest)Designed to optimize Pinterest strategy.

Used to track engagement metrics and posts perform based on boards, keywords, hashtags and categories.

Using these stats, Tailwind will find and recommend content to share.

Google Analytics integration, to analyze website traffic and revenue from Pinterest.



25. TweetReach (Twitter)A search engine-esque platform (a keyword, hashtag or username to get a look

at the analytics behind the term).

Useful for checking trends, shows engagement data such as reach and impressions.

Gives a long timeline of tweets.


The Final VerdictWith this list as your guide, you’re sure to find a social media

analytics tool that boosts productivity while giving you the valuable information you need.

keyhole.co/blog @keyholeco

Keyhole.co | LinkedIn

http://keyhole.co/blog/

https://www.linkedin.com/company/5036541?trk=tyah&trkInfo=clickedVertical:company,clickedEntityId:5036541,idx:2-3-4,tarId:1464368463057,tas:keyhole


Marcus Guido Content Marketing Specialist

Marcus creates Keyhole’s content and oversees media relations, successfully pitching social media data to authoritative publications.

Husnia Adel Marketing Co-ordinator

Husnia helps create Keyhole’s marketing strategies to secure traffic and boost online authority.

Jesse Quist Head of Marketing

Jesse manages the marketing team and draws up strategies to increase reach and exposure.

@JustAGuido @KingQuistMarcus Guido Linkedin Husnia Adel Linkedin Jesse Quist Linkedin


https://www.linkedin.com/in/marcus-guido-content-marketer-a7b08349

https://www.linkedin.com/in/husnia-adel-aa36b3a6

https://www.linkedin.com/in/jessequist