top 20 facebook brand sites (metia, inc., may 2011, john porcaro)
DESCRIPTION
TRANSCRIPT
© Metia, Inc. | 8 April 20231
May 11, 2011
Presented by:
John Porcaro, Director of Social Media
Metia, Inc., Kirkland Washington
Top 20 Facebook Brand Pagesand a few things we learn from them
© Metia, Inc. | 8 April 20232
Pop QuizWhich of these brands are in the Top 10?
http://statistics.allfacebook.com/pages/leaderboard
© Metia, Inc. | 8 April 2023
Facebook Top 10Numbers 1-10
26.6MILLION
Coca-Cola
Starbucks
21.8MILLION
Red Bull
18.5MILLION
Converse
16.1MILLION
ConverseAll Stars
17.3MILLION
iTunes
MILLION14.1
May 11, 2011
40.0MILLION
Disney
22.6MILLION
Oreo
19.2MILLION Skittles
16.5MILLION
http://statistics.allfacebook.com/pages/leaderboard
© Metia, Inc. | 8 April 2023
Facebook Top 20Numbers 11-20
PlayStation
13.9MILLION
Nutella
9.8MILLION
FerreroRocher
10.5MILLION
http://statistics.allfacebook.com/pages/leaderboard May 11, 2011
CODBlack Ops
10.3MILLION
Monster
10.3MILLION
Pringles
13.1MILLION 12.7
MILLION
WindowsLive
Messenger
adidasOriginals
9.5MILLION
Xbox
MILLION9.0
Victoria’sSecret
12.9MILLION
© Metia, Inc. | 8 April 2023
• Personal writing style
• User stories• Useful, timely
information • Relevant page Likes• Posts per week: 5
Facebookfacebook.com/facebook40 million fans72K daily growth
1
• Could use profile image more effectively
• Photos seem random
• No “Like Us” page
© Metia, Inc. | 8 April 2023
• Good use of profile image
• Personal writing style
• Posts per week: 7-10
Coca-Colafacebook.com/cocacola26.6 million fans39K daily growth
• “Most recent” posts can clutter page
• Photos seem random
• No “Liked” pages
2
© Metia, Inc. | 8 April 2023
• Invitation to Like• Links to Twitter,
YouTube, Flickr• Link to promotion• Features fans, makes
the page more socially-relevant
Coca-Colafacebook.com/cocacola26.6 million fans39K daily growth
2
© Metia, Inc. | 8 April 2023
• Good use of profile image
• Personal writing style
• Feature content fans like
• Images feature description info
• Featured Likes• Posts per week: 5
• Featured photos seem random
Disneyfacebook.com/disney22.6 million fans80K daily growth
3
© Metia, Inc. | 8 April 2023
• Aggregate Likes across properties
• Good use of Social Graph, invites to Like property pages
• Top news featured
Disneyfacebook.com/disney22.6 million fans80K daily growth
3
© Metia, Inc. | 8 April 2023
• Features “Top Posts” make the page user-centric
• Special Offers for fans
• Participation in Discussions
• Posts per week: 5
• Could make better use of profile image
• Photos seem random
• No “Like Us” page
Starbucksfacebook.com/starbucks22 million fans19K daily growth
4
© Metia, Inc. | 8 April 2023
Oreofacebook.com/oreo19.2 million fans21K daily growth
5
• Good use of profile picture, featuring a fan
• Great use of photos• Personal writing
style• Posts per week: 5
• Liked Pages seem random
© Metia, Inc. | 8 April 2023
Oreofacebook.com/oreo 19.2 million fans21K daily growth
5
• Invitation to “Like” • International
representation
© Metia, Inc. | 8 April 2023
• Good use of events that appeal to fans
• Relevant Liked pages
• Good interaction with Fans
• Casual writing style fans appreciate
• Posts per week: 5-10
• Could better use profile image
• Featured photos seem random
Red Bullfacebook.com/redbull18.5 million fans37K daily growth
6
© Metia, Inc. | 8 April 2023
• Don’t be too subtle!• Video content
featured once page is “Liked”
Red Bullfacebook.com/redbull18.5 million fans37K daily growth
6
© Metia, Inc. | 8 April 2023
• Exclusive video content for fans
• Special Offers• Conversational style• Good use of profile
photos• Posts per week: 12-15
• No “Liked” pages• Could better use
profile photo
Converse All Starfacebook.com/converseallstar17.3 million fans48K daily growth
7
© Metia, Inc. | 8 April 2023
• Special Offer for Fans
Converse All Starfacebook.com/converseallstar17.3 million fans48K daily growth
7
© Metia, Inc. | 8 April 2023
• Humorous posts daily
• Good use of profile image
• Profile image features new flavor
• Feature fans• Occasional use of
polls• Posts per week: X
• Featured photos seem random
• No “Liked” pages
Skittlesfacebook.com/skittles 16.5 million fans25K daily growth
8
© Metia, Inc. | 8 April 2023
• “Like” page features current promotions and ads
• Subtle “Click Like Above” request
• Content linked to website content
• Links to Twitter, YouTube
Skittlesfacebook.com/skittles 16.5 million fans25K daily growth
8
© Metia, Inc. | 8 April 2023
• Content exact duplicate of Converse All Stars Page
• Posts per week: 12-15
• Content exact duplicate of Converse All Stars Page
Conversefacebook.com/converse16.1 million fans65K daily growth
9
© Metia, Inc. | 8 April 2023
• Special offer for fans
Conversefacebook.com/converse16.1 million fans65K daily growth
9
© Metia, Inc. | 8 April 2023
• Special offer for fans
• Current, relevant topics
• Questions to fans• Good use of profile
photos• “Liked” Pages of
other Apple sites• Posts per week: 15-20
• Could better use Profile photo
iTunesfacebook.com/itunes14.1 million fans37K daily growth
10
© Metia, Inc. | 8 April 2023
• Special offer for fans
• Links to relevant content
iTunesfacebook.com/itunes14.1 million fans37K daily growth
10
© Metia, Inc. | 8 April 2023
• Good topical items interesting to fans
• Exclusive content, hints, tips
• PR can use to get out information (network outages)
• Posts per week: 15-20
• Featured “Likes” seem random
• Could better use Profile photo
• Could feature better photos
PlayStationfacebook.com/playstation13.9 million fans50K daily growth
11
© Metia, Inc. | 8 April 2023
• Features current promotion, plus video content
PlayStationfacebook.com/playstation13.9 million fans50K daily growth
11
© Metia, Inc. | 8 April 2023
• Witty content to engage fans
• Good use of profile photo
• Great use of featured photos
• Posts per week: 3-5
• No “Like Us” page
Pringlesfacebook.com/pringles 13.1 million fans52K daily growth
12
© Metia, Inc. | 8 April 2023
• Great use of photos in status updates
• Backstage videos• Great use of profile
photo• Conversational tone• Great use of
featured photos• Posts per week: 15-20
Victoria’sSecretfacebook.com/victoriassecret 12.9 million fans15K daily growth
13
© Metia, Inc. | 8 April 2023
• Features current promotions or new items
• Links to interactive content
Victoria’sSecretfacebook.com/victoriassecret 12.9 million fans15K daily growth
13
© Metia, Inc. | 8 April 2023
• Good use of profile photos
• Great use of featured photos
• Good interaction in Discussions
• Posts per week: 3-5
• Inconsistent status posts
• Could be more conversational
WindowsLiveMessengerfacebook.com/windowslivemessenger
12.7 million fans39K daily growth
14
© Metia, Inc. | 8 April 2023
• Good aggregation of Twitter and Blog content
• Links to Twitter, Blog, website
• Links to local content
WindowsLiveMessengerfacebook.com/windowslivemessenger
12.7 million fans39K daily growth
14
© Metia, Inc. | 8 April 2023
• Got lucky with enthusiastic fans
• Good interaction with posts
• Good featured photos
• Posts per week: <1
• Could better use profile photo
• Very inconsistent posting
• No “Like Us” page
FerreroRocherfacebook.com/ferrerorocher 10.5 million fans37K daily growth
15
© Metia, Inc. | 8 April 2023
MonsterEnergyfacebook.com/monsterenergy 10.3 million fans23K daily growth
16
• Good use of profile photo, featuring current promotion
• Good backstage videos
• Giveaways and contests for fans
• Featured events• Exclusive free
content• Posts per week: X
• Featured photos seem random
© Metia, Inc. | 8 April 2023
• Link to current promotion or contest
MonsterEnergyfacebook.com/monsterenergy 10.3 million fans23K daily growth
16
© Metia, Inc. | 8 April 2023
• Good use of profile image to feature current promotion
• Photos of fans• Backstage content• Special offers for
fans• Exclusive videos• Posts per week: 5-7
• Featured photos seem random
• No “Like Us” page
Call of Duty:Black Opsfacebook.com/codblackops10.3 million fans36K daily growth
17
© Metia, Inc. | 8 April 2023
• Got lucky with a popular brand
• Good interaction (when they post)
• Posts per week: <1
• Inconsistent status updates
• “Liked” pages seem random
• Featured photos seem random
• No “Like Us” page
Nutellafacebook.com/nutella 9.8 million fans20K daily growth
18
© Metia, Inc. | 8 April 2023
• Exclusive content for fans
• Good use of profile photo
• Conversational tone• Content features
product• Good use of
featured photos• Posts per week: 10-15
• No “Like Us” page• “Liked” pages
seem random
adidasOriginalsfacebook.com/adidasoriginals 9.5 million fans27K daily growth
19
© Metia, Inc. | 8 April 2023
• Good content, relevant to fans
• Exclusive offers• Video trailers, tips• Featured events• Relevant featured
“Likes”• Unique content for
different audience• Posts per week: 10-20
• Profile photo could be better
• Featured photos seem random
• No “Like Us” page
Xboxfacebook.com/xbox9.0 million fans18K daily growth
20
© Metia, Inc. | 8 April 202337
Fans(May 11, 2011)
Daily Growth (May 11,
2011)
Good use of Profile picture
Good use of
featured photos
Posts per
week
Like Us
Page
Personal writing
style
Liked Pages
1 Facebook 40.0 million 72K 5 X X2 Coca-Cola 26.6 million 39K X 7-10 X X
3 Disney 22.6 million 80K X 5 X X X4 Starbucks 21.8 million 19K 5 X X5 Oreo 19.2 million 21K X X 5 X X X6 Red Bull 18.5 million 37K 5-10 X X X7 Converse All Star 17.3 million 48K X 12-15 X X8 Skittles 16.5 million 25K X 5 X X9 Converse 16.1 million 65K X 12-15 X10 iTunes 14.1 million 37K X 15-20 X X X
© Metia, Inc. | 8 April 2023
Fans(May 11, 2011)
Daily Growth(May 11,
2011)
Good use of Profile picture
Good use of
featured photos
Posts per
week
Like Us
Page
Personal writing
style
Liked Pages
11 PlayStation 13.9 million 50K 15-20 X X X12 Pringles 13.1 million 52K X X 3-5 X
13 Victoria’s Secret 12.9 million 15K X X 15-20 X X X14 Windows Live
Messenger12.7 million 39K X X 3-5 X X
15 Ferrero Rocher 10.5 million 37K X <1 X X16 Monster Energy 10.3 million 23K X 10 X X X17 Call of Duty:
Black Ops10.3 million 36K X 5-7 X X
18 Nutella 9.8 million 20K <1 X X19 adidas Originals 9.5 million 27K X X 10-15 X X20 Xbox 9.0 million 18K 10-15 X X
© Metia, Inc. | 8 April 2023
● Use profile photo and featured photos effectively● Create well-written, conversational status updates● Create custom offers that visitors find valuable● Share inside information and unique assets● Feature user-generated content● Make sure content maps to brand campaign● Acknowledge your biggest fans● Invite visitors to “Like” your Page● Link to online and offline events
What We Learn from the Top 20
© Metia, Inc. | 8 April 202340
Pop QuizWhich of these brands are in the Top 10?
http://statistics.allfacebook.com/pages/leaderboard
Total “Likes” of Top 10:212 million
© Metia, Inc. | 8 April 202341
John PorcaroDirector of Social Media
www.facebook.com/johnporcaro