Top 15 for '15: 2015 Marketing and Advertising Trends

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  • M A R K E T I N G & A D V E R T I S I N G

    T R E N D S F O R

  • Check out the top 15

    marketing & advertising trends we

    are LOVING right now.

  • Content Collaboration 1

  • Giving the customer the ability

    to contribute to content creation by delegating some of

    the brand-building responsibilities.

  • WHY?

  • Want more options to share their opinions about brands.

    64% of Millennials 53% of Baby Boomers

  • 4,000 customers submitted entries in a 3-week span.

    The Starbucks White Cup Contest: winner gets the template for the new Starbucks cup.

  • Collaborative Economy 2

  • Allows people to create their

    own physical goods as well as share their existing physical

    goods

  • Who is part of the Collaborative

    Economy?

  • Airbnb Uber Lyft

    Kickstarter Indiegogo Etsy

  • Brands are embracing this Collaborative Economy and partnering with other brands.

  • Comcast & Airbnb Comcast created 3 unique Xfinity Watchathon Week Aribnb properties. 3 families were selected to spend an entire week in the Airbnb properties. Interiors matched Game of Thrones, Boardwalk Empire, and The Wire.

  • Using Mobile Messaging Apps 3

  • Using WhatsApp, Kik, Snapchat and other messaging apps to build your brand.

  • Using WhatsApp, Kik, Snapchat and other messaging apps to build your brand

    WHY?

  • Texting is down 18.4% from last year.

    But mobile internet usage

    increased 52%.

  • Social messaging apps have changed the way we communicate with people through mobile

    phones.

  • Check out GrubHubs Snapchat Story

  • Data Visualization 4

  • A picture is worth

    1,000 words

  • Data is powerful if you can actually understand what it is telling you.

  • Data is powerful if you can actually understand what it is telling you. Data visualization gives you a powerful way to communicate information.

  • Marion Luttenberger

  • Interactive Media 5

  • For many agencies, traditional print ads are crucial to their

    business.

  • For many agencies, traditional print ads are crucial to their

    business.

    Brands have found new ways to merge the digital and

    physical through interactive media in print ads.

  • Speed Test by Sonera

  • Cinemagraphs 6

  • Its like a GIF

  • Its like a GIF but better

  • A Cinemagraph is an image that mixes a high quality photograph with video. Few elements are moving where the rest are static.

  • Ann Street Studio

  • Magic Realism 7

  • Animation on top of video

    Check out Magic Leap youll feel like you are in Harry Potter.

  • Magic Leap

  • Hand Drawn Illustrations 8

  • With the world constantly changing, minimalism is in.

    Hand-drawn art is getting integrated into new projects.

  • Boompa

  • Background Video 9

  • In 2014, there were a lot of large high-quality images, but there is no longer a limitation to static images. With faster internet speeds and HTML5, websites can now integrate video without harming load time.

  • The Q Camera

  • Extreme Content Marketing 10

  • What is Extreme Content

    Marketing?

  • Association with extreme sports and

    risk-takers.

    A brand full of energy, excitement, and the idea that anything is possible.

  • interactions on Facebook shares on Facebook in sales to $1.6 billion

    900,000 83,000 7% increase

    The RedBull & Stratos Jump ...

  • Humanized Brands 11

  • Being a Human Era Brand means having

    an authentic story delivered consistently through an inspiring

    experience.

  • Personal Conversational Empathetic Inspirational Problem Solvers

    Human Era Brands are Humorous Prone to Mistakes Authentic Transparent Storytellers

  • Like Southwest Airlines ...

  • Social Selling 12

  • of B2B buyers use social media to research purchase decisions.

    Of salespeople who use social media outsell their peers.

    72%

    79%

  • Ask a Question That Starts a Conversation

  • Emojis 13

  • billion smartphone users worldwide

    billion messages sent per day billion emoticons sent per day

    2.0

    41.5

    6.0

  • Mentos Created Ementicons

  • Coca Cola Used Them on Billboards

  • Using Instagram Celebrities 14

  • Brands are paying Instagram Celebrities

    with large followings to promote their product if they are a match to

    their consumer profile.

  • Like Patrick Janelle posting

    about Bloomingdales

  • Or Cara Loren promoting Lord

    and Taylor

  • Comic Relief 15

  • Having some non-promotional material

    that shows a little personality has proven to make more people

    trust your brand.

  • Funny 404 Messages

  • Or just some good ol pranking ...

  • Happy Trending!