top-100 u.s. legal firms' websites research
TRANSCRIPT
V I N TA G EW E BP R O D U C T I O N
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WE ANALYZED THETOP-100 LEGAL FIRMS’ WEBSITES
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CONTENTS
WHY A WEBSITE IS SO IMPORTANT FOR YOUR BUSINESS
FACTORS THAT IMPACT YOUR ONLINE SALES
YOUR COMPETITORS’ Traffic sourcesSEO strategiesOnline advertisingWebsites’ strengths and weaknesses
BUSINESS OPPORTUNITIES THAT EMERGED FROM THE RESEARCH
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THE WHY?
76% OF LEGAL CLIENTS USED THE INTERNET TO SEARCH FOR A LAW FIRM.*
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*LEXIS NEXIS, “HOW TODAY’S CONSUMERS REALLY SEARCH FOR AN ATTORNEY”
EVERY SINGLE MONTH OVER 2 MILLION SEARCHES ARE MADE FOR LEGAL REPRESENTATION IN THE US ALONE
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HOW MANY OF THEM WILL ACTUALLY CONTACT YOU?
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ONLINE MARKETING IS NOT A BLACK BOX
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NUMBER OF FACTORS
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HERE IS WHAT THE AVERAGE WEBSITE LOOKS LIKE
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HERE’S HOW IT WORKS IN GOOGLE
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INDUSTRY
> 2.000.000
TOTAL MONTHLY SEARCHES:
search inquiries1.560.000
TOTAL MONTHLY TRAFFIC (SEARCH + DIRECT + REFERRALS + SOCIAL MEDIA):
(top-100 legal companies)
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GENERAL
41KVISITS
2.3 minTIME
2.9PAGES
48%BOUNCE
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TRAFFIC SOURCES
30%
DIRECT TRAFFIC
11%
REFERRALS
58%
SEARCH
1%
SMM
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CHECK WHETHER YOUR WEBSITE IS ABOVE
AVERAGE BY USING GOOGLE ANALYTICS
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SEO
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COMPANIES THAT HAVE EFFECTIVE LINK BUILDING TACTICS GENERATE WAY MORE TRAFFIC, SECURE MORE LEADS AND CLIENTS.
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WHAT IS THE BEST LINK BUILDING STRATEGY?
AVERAGE # OF BACKLINKS: 14200
AVERAGE # OF REFERRING DOMAINS: 472
HOWEVER, NEW REFERRING DOMAINS ARE WORTH MUCH MORE THAN JUST NEW BACKLINKS.
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WHAT IS THE BEST LINK BUILDING STRATEGY?
SITES WITH TWICE MORE LINKS GENERATE 3 TIMES MORE TRAFFIC
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FACTS
100 NEW REFERRING DOMAINS WORTH MORE THAN 20.000 NEW BACKLINKS FROM OLD DOMAINS
THE WEBSITE WITH THE HIGHEST # OF REFERRING DOMAINS (1100) HAS THE LARGEST TRAFFIC (119.800/MO)
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CONCLUSION
CONCENTRATEЕ YOUR EFFORTS ON GETTING LINKS FROM NEW DOMAINS, NOT FROM THE OLD ONES.
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ONLINE ADVERTISING
HOW MUCH TRAFFIC COMES FROM PAID SOURCES
HOW MANY FIRMS USE ONLINE ADVERTISEMENT
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CONCLUSION 1
ADS ARE NOT WIDELY USED, THEY COULD BE A GOOD BUSINESS OPPORTUNITY IF YOU USE A COMPLEX APPROACH (IF YOU HAVE A WEBSITE WITH MODERN DESIGN, OPTIMIZED FOR MOBILE DEVICES, LEAD GENERATION, SEARCH ENGINES, AND USE SOCIAL MEDIA MARKETING).
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CONCLUSION 2
THERE IS A BUSINESS OPPORTUNITY IN POSTING LOW-FREQUENCY ADS (E.G. NOT “M&A COMPANY”, BUT “MERGERS AND ACQUISITIONS IT STARTUPS DELAWARE”).
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DESIGN
ONLY 13% OF LEGAL WEBSITES HAVE DESIGN DEEMED TO BE “JUST GOOD”
THE OTHER 88% HAVE OUTDATED DESIGNS THAT ARE 4 TO 12 YEARS OLD
AND HAVE LONG SINCE FALLEN OUT OF FAVOR.
<2%
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CONCLUSION
YOU CAN EASILY SET YOURSELF APART FROM THE COMPETITION BY HAVING AN ATTRACTIVELY DESIGNED WEBSITE.
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FUNCTIONALITY
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MOBILE SHARE OF SEARCH ENGINES VISITS EXCEEDS 40%.
SOURCE http://www.statista.com/statistics/297137/mobile-share-of-us-organic-search-engine-visits/
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CONCLUSION
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A MOBILE-FRIENDLY WEBSITE IS A MUST. WITHOUT IT YOU ARE LOSING UP TO 40% OF POTENTIAL CUSTOMERS WHO VISIT YOUR WEBSITE.COMPARE % OF YOUR MOBILE TRAFFIC TO YOUR BOUNCE RATE IN GOOGLE ANALYTICS.
LET’S SEE WHETHER LEGAL WEBSITES
ARE PREPARED.
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HOW LEGAL WEBSITES DEAL WITH MOBILE DEVICES
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CONCLUSION
DESIGNING A MOBILE-FRIENDLY WEBSITE IS SOMETHING A LOT YOUR COMPETITORS DON’T BOTHER TO DO.
IT IS A GOOD BUSINESS OPPORTUNITY BECAUSE IT CAN DRASTICALLY INCREASE USER SATISFACTION AND DECREASE BOUNCE RATE, RESULTING IN MORE LEADS FOR YOUR BUSINESS.
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LOADING SPEED IS IMPORTANT FOR USABILITY / USER SATISFACTION AND
RANKINGS IN SEARCH ENGINES.
LOADING SPEED
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CONCLUSION
GENERALLY, LEGAL WEBSITES HAVE GOOD LOADING SPEEDS. YOUR WEBSITE NEEDS TO LOAD UNDER 5 SECONDS TO AVOID LOSING OUT TO THE COMPETITION.
DOES YOURS?
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CONTENT MARKETING
POSTED SOME UPDATES IN THE LAST MONTH
COMPANY NEWSINDUSTRY NEWS (WITHOUT EXPLANATION)
INDUSTRY NEWS (ORIGINAL RESEARCH & EDUCATIONAL MATERIALS).
CONTENT THAT HELPS TO ATTAIN NEW CUSTOMERS
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CONCLUSION
75% OF YOUR COMPETITORS IGNORE THE POWER OF CONTENT MARKETING. THIS IS A GOOD BUSINESS OPPORTUNITY. UPLOAD GOOD EDUCATIONAL MATERIALS TO YOUR WEBSITE.
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INFORMATIVENESS
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100% 100% 100% 100%87% 16%
INFORMATIVENESS
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CONCLUSION
SHOW CLIENT FEEDBACK AND USE QUALITY CASE STUDIES TO PROVE THE QUALITY OF YOUR SERVICES.
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OPTIMIZED TO GET MORE LEADS
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MAINPAGE
CLEAR CALLS TO ACTION
CONTACT FORMS
INTERNALPAGE
CLEAR CALLS TO ACTION
CONTACT FORMS
LINKAGES BETWEEN PAGES
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CONCLUSION
COMPETITORS WEBSITES ARE POOR AT ONLINE LEAD-GENERATION. YOU’LL LIKELY DOUBLE THE NUMBER OF LEADS BY ADOPTING BASIC LEAD-GENERATION PRACTICES.
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AVERAGE WEBSITE
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AVERAGE WEBSITE
THE AVERAGE WEBSITE DOESN’T WORK WELL ENOUGH TO ATTRACT VISITORS FROM SEARCH ENGINES AND WHEN IT DOES IT OFTEN FAILS TO CONVERT THEM INTO LEADS.
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1There is a business opportunity to outrun
the competition using a website, with at-
tractive design, optimized for mobile de-
vices and lead generation, together with
SEO/link building and content marketing
tactics.
It is quite possibly the most valuable in-
vestment you can make.
2You have an opportunity to create one
of the best performing websites in the
industry, and to make that your com-
petitive edge.
3If you don’t do it, your competitors
will.
OVER 2M MONTHLY SEARCHES.9/10 OF LEGAL WEBSITES ARE OUTDATED AND INEFFECTIVE
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TIME IS TICKING
1 MONTH AFTER WE DID THE RESEARCH, 2 OF THE COMPANIES FROM THE TOP-100 LIST REDESIGNED THEIR WEBSITES. 3 OTHER COMPANIES WENT OUT OF BUSINESS
WE TRUST YOU KNOW WHICH GROUP YOUR FIRM BELONGS TO.
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WHO WE ARE?
Awwwards
Site of The Day * 2Honorable Mention * 5
CSS DESIGN AWARDS
Site of The Day * 4Honorable Mention * 5
Golden Hammer
Silver
Golden Website
Gold
International DesignAwards
Honorable Mention * 2
VINTAGE IS ONE OF THE TOP-10 MOST AWARDED WEB AGENCIES
IN EASTERN EUROPE.
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WE ALREADY HAVE THE TRUST
OF SUCH COMPANIES AS
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