top 10 tips to raise your direct mail response rates

Upping your Direct Mail Response Rates

LasVegasColor.com DirectMailingCenter.com

10 Tips to make your Direct Mail Campaigns have better Response Rates

Integrate with other Marketing


Don’t rely completely on Direct Mail! Integrate with sales, new products, online advertising, radio, TV, etc.

Your branding should match on all your collateral including your website, letterhead, brochures, and business cards.

1

Testing is your Friend


Before you start a full-scale campaign, test the waters. Several different small mailings will help you get a feel for what works best.

Make adjustments to your graphics, message, and approach after testing results are in.

2

Make your Purpose Clear


Don’t try to accomplish too many things. Recipients should know immediately the purpose of your mailer.

Don’t cause confusion with too many offers or promotions.

3

Try, Try, Again


Don’t rely on one mailing. Series of mailers are shown to be more effective.

Make your branding known!

4

Stand out from the Crowd


Give your direct mailer an unusual look, shape, size, or contents in order to make it different and original.

Automotive companies can print mailers shaped like cars. Restaurant mailers can be in the shape of a pizza or other food item.

5

Personalize It!


Use variable imaging to personalize your direct mail. Better responses come from mailers with a name not “resident.”

A personalized coffee cup for a bakery business is a great example of variable imaging and personalization.

6

Tell them Where you Are


The more contact information you provide the better. Include email, website, phone number, and physical address.

Don’t give them a chance to not be able to contact you.

7

Common Elements


For series of mailers make sure there is a common element on all of them. Brand your Business!

Make your company identifiable with branding and common elements.

8

Monitor and Track


It is not mail it and forget it! Always verify data and monitor and track all responses.

Know your return on investment! Follow up and carefully monitor and track your results.

9

Include a Call to Action


Tell them what you want them to do! Make it clear what the recipient’s next step should be.

Telling them to take action is a powerful motivator.

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top 10 tips to raise your direct mail response rates

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