Top 10 Tipsfor Profitable Restaurant Catering

CEO, Jennifer Delaye &Sales and Marketing Director,Steve Sanchez of The JDK Group

IN FACT THE ONLY THING THEY HAVE IN COMMON IS FOOD!

Catering is a Different Beast

Restaurant vs. Catering

Catering is a Different Beast!

What We Are Going To Discuss… Who Do You Want to Be?

Full-Service, Social, Corporate, Wedding, Ethnic

How Do You Make the Transition? Proper Pricing (Labor, COG, Rentals), Investments, and Proper Insurance

How Are You Going to Get There? Strategy and Plan in Place (Training, Marketing, Sales & Customer Experience)

WHO WE ARE 25 Year Event Service Company

Early Beginnings in Restaurant Full-Service Catering Operation Vertical Integration & Event Service Transition

Hospitality Management Firm

Who Do You Want to Be? Drop-Off/Corporate Social and Private Weddings Full-Service or Boutique

How Do You Make the Transition? Proper Pricing

Income Is Nothing Without Profitability Think About All the Components (Labor, COG, Outside Rentals)

Investments Vehicles, Kitchen Equipment, Serviceware, Etc

Insurance  Liability Insurance, Liquor license (many states require separate for off- premise), Certifications

How Do You Make the Transition? Operations

Food Different Preparation Methods Quality Control Considerations Service Style (6 Guys & 14 Sheet Pans)

Kitchen Plan on Executing From Kitchen Line?? Space Accommodations

Logistics Travel, Setup Time, Layout of Land Packsheets, Chaffers, Food Stations,

How Are You Going to Get There? Strategy in Place

Finding the Right Talent Training & Staff Development Integration of Sales & Marketing

How Are You Going to Get There? Finding the Right Talent

Operations & Logistics On-site Staff Event Sales Representatives Always Think Ahead & Develop a Core Team

How Are You Going to Get There? Training & Staff Development

MacGyver Style Problem Solving Middle of Field, Facilities with Limited Equipment,

HR & Scheduling Logistics Mapping Available Team Members Beyond Restaurant

How Are You Going to Get There? Marketing & Relationships

Develop Your Core Focus (Niche/USP) Use Existing Clients & Connections Develop Partnerships (Event Co., Vendors, Chambers)

Different Marketing Approach You are entering a new area of business and new market

Invest in the catering you are targeting (where are your customers?)

Participate Community & Local Events Social Media, Advertising, and PR

How Are You Going to Get There? Sales & Customer Experience

Know Your Product (Cross Train) Educate the Client (30 to 50 % Increase) Website, Packages & Proposals

Value Every Client Once Chance to Get it Right!

Find Us Online

thejdkgroup.comfacebook.com/thejdkgrouptwitter.com/thejdkgroup

jdelaye@thejdkgroup.com ssanchez@thejdkgroup.com

www.internationalcaterers.org