Top 10 tips for marketing to tweens

Download Top 10 tips for marketing to tweens

Post on 24-May-2015

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<ul><li> 1. Sara.gil@theloungegroup.com 020 7940 4381 Top Ten Tips for marketing to 020 7940 4381 sara.gil@theloungegroup.com @LoungeGroup Theloungegroup.com </li></ul> <p> 2. @LoungeGroup Theloungegroup.com INTRODUCTION On 27th October, The Lounge Group ran a breakfast event for over 30 brand representatives to immerse them in the digital lives of 11-15 year olds distilled from our key insights gained through an extensive qualitative immersive insight study. We worked with 11-15 year olds all over the country, living their lives with them for a week through the lens of a video camera, exploring their digital world, motivations, influences and interactions with one another and with brands. We then tested out our findings through street interviews. For the full presentation, please contact Sara Gil on sara.gil@theloungegroup.com or 020 7940 4381 3. @LoungeGroup Theloungegroup.com ABOUT THE LOUNGE The Lounge is an INSIGHTS and INTEGRATED BTL MARKETING AGENCY of everything we do by having a network of 10,000 consumers at our heart. 4. Immerse yourself in so you can understand their reality @LoungeGroup Theloungegroup.com 5. Ensure you have a valid and relevant Facebook content strategy @LoungeGroup Theloungegroup.com 6. Ensure your content informs, entertains or both @LoungeGroup Theloungegroup.com 7. Supply sufficient content less is rarely more @LoungeGroup Theloungegroup.com 8. Make it easy to pass on content @LoungeGroup Theloungegroup.com 9. Encourage group interactivity @LoungeGroup Theloungegroup.com 10. Show your human side @LoungeGroup Theloungegroup.com 11. Target the right typologies @LoungeGroup Theloungegroup.com 12. Harness the power of influencers @LoungeGroup Theloungegroup.com 13. Keep an eye on @LoungeGroup Theloungegroup.com 14. presentation on The Digital Social Life of Tweens contact us on 020 7940 4381 @LoungeGroup www.theloungegroup.com 15. Thank you @LoungeGroup www.theloungegroup.com </p>