top 10 tips for marketing to tweens
TRANSCRIPT
[email protected] 7940 4381
Top Ten Tips for marketing to
020 7940 [email protected]
@LoungeGroupTheloungegroup.com
@LoungeGroupTheloungegroup.com
INTRODUCTION
On 27th October, The Lounge Group ran a breakfast event for over 30 brand representatives to immerse them in the digital lives of 11-15 year olds
distilled from our key insights gained through an extensive qualitative immersive insight study. We worked with 11-15 year olds all over the country, living their lives with them for a week through the lens of a video camera, exploring their digital world, motivations, influences and interactions with one another and with brands. We then tested out our findings through street interviews.
For the full presentation, please contact Sara Gil on [email protected] or 020 7940 4381
@LoungeGroupTheloungegroup.com
ABOUT THE LOUNGEThe Lounge is an INSIGHTS and INTEGRATED BTL MARKETING AGENCY
of everything we do by having a network of 10,000 consumers at our heart.
Immerse yourself in
so you can understand their reality
@LoungeGroupTheloungegroup.com
Ensure you have a valid and relevant Facebook content strategy @LoungeGroup
Theloungegroup.com
Ensure your content informs, entertains or both
@LoungeGroupTheloungegroup.com
Supply sufficient content less is rarely more
@LoungeGroupTheloungegroup.com
Make it easy to pass on content
@LoungeGroupTheloungegroup.com
Encourage group interactivity
@LoungeGroupTheloungegroup.com
Show your human side
@LoungeGroupTheloungegroup.com
Target the right typologies
@LoungeGroupTheloungegroup.com
Harness the power of influencers
@LoungeGroupTheloungegroup.com
Keep an eye on
@LoungeGroupTheloungegroup.com
presentation on The Digital Social Life of Tweens
contact us on 020 7940 4381
@LoungeGroup
www.theloungegroup.com
Thank you
@LoungeGroup
www.theloungegroup.com