top 10 it investment areas for us retailers

Top 10

IT Investment Areas

for US Retailers

#HappiestRetail

In-Store CustomerExperienceInitiatives

StoreAssociateMobility/

Mobile PoS

Cross-Channel

integration

CustomerMobility

Master Data Management

and BI Visualization

Advanced Analytics

IT SecurityInvestments

in onlinechannels

Digital Marketinginitiatives

Flexible and fast

Fulfilment

#HappiestRetail

Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

http://www.happiestminds.com/retail

of Tier1 and

Tier 2 retailers

have embarked

on store

transformation

initiatives for

customer

experience

63%

In-StoreCustomer ExperienceInitiatives


#HappiestRetail


Of Tier1 retailers are

investing in digital

advisory and assisted

sales platform for their

store associates to

engage better with

customers and ‘save

a sale’ at the point of purchase

Store AssociateMobility/

Mobile PoS

60%#HappiestRetail



50%of retailers surveyed are embarking initiatives to provide added fulfilment choices for customers

E.g. Order online to ship from/ pick up from store, Order in store for home delivery, Order in store for pick up/ delivery from other store

Cross-channel

integration

#HappiestRetail



of retailers areinvesting in Customer facing mobile initiatives – responsive design, better apps,, better features, mobile payments, in-store mode etc.

58%

Customer Mobility

#HappiestRetail



are considering investments in MDM, Integrated data(customer, inventory, product) and BI visualization kind of initiatives across channels

20%

Master Data Management

and BI Visualization

#HappiestRetail



are investing in customer analytics, insights and personalization in-store and on digital channels

60%

AdvancedAnalytics

#HappiestRetail



are already investing in threat management, vulnerability and data security solutions or tightening their internal identity and access management solutions

75%

IT Security

#HappiestRetail



are investing in online channels to supporttheir technology

(re-platforming/ platformupgrade, responsive design) and business imperatives(marketplace, internationalization strategy)

66%

Investmentsin onlinechannels

#HappiestRetail



Are already planning Digital Marketing initiatives – Omnichannel Campaign Management, Analytics driven solutions for Customer Insights, Channel Insights, Attribution

38%

Digital Marketing initiatives

#HappiestRetail



Are undertakinginitiatives to enable flexible and fastfulfilment : Next day delivery, same day delivery, 30 minutes pickup, Deliveryto collection centers

60%

Flexible and fast

Fulfilment

#HappiestRetail

