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Top Ten Facebook Timeline Tips: Making the Most of Your Facebook Brand Page

© Soaring Solutions, LLC 2013

Top Ten Facebook Timeline Tips

2. Profile Picture

This is most common yet often forgotten. With all the changes Facebook has made lately, photos originally sized perfectly for this location may not look the same. Often, businesses simply upload their standard logo, but the wording or graphics fall off the edges. Make sure you put your best logo, sized accordingly (180 X 180) in this position to represent your brand.

3. Invite your Friends This very important audience building feature is found in your admin panel under ‘Build Audience’. Depending on how frequently you add personal friends, use this function at least monthly, if not weekly, to invite your friends to like your business page. Reciprocate by liking theirs.

1. Get a Branded Cover Graphic

This is your page’s first impression, let it speak for your brand! Specification size for the graphic is 851 pixels X 315 pixels. If you don’t have a designer & still need a cover, get creative with a high resolution snapshot of your website, or a high quality, landscaped picture of a great event, speaking engagement, or something else representing your products and services in the meantime. You may include contact info, specials and calls to action, but make sure it is limited to 20% text in order to abide by Facebook Terms of Service.

4. Integrate Your Social Profiles

If you are on other social sites, such as YouTube, Twitter, Pinterest, Blogs and YouTube, these can all be featured as tabs on your Facebook Timeline. Make sure to integrate them into Facebook so people know where they can find you on the social sites they use most! One great app for this is Tradable Bits. Enter ‘Tradable Bits’ into the Facebook search bar at the top, select ‘Tradable Bits’ app, and sign up for free! Pinterest can be setup from Pinterest itself, or searching for ‘Pinterest’ same as just described. YouTube has a great YouTube for Pages plug-in, search for it and follow the steps!

5. Customize those Tab Graphics

Facebook allows you to customize the graphics on these tabs for integrated apps. Even when using an app like Tradable Bits, you can still customize your tab graphic. For example- maybe a snapshot of you from a video, or your favorite pin on Pinterest (keep copyright in mind). Get creative, and make it something people can’t help but to click on to see more of what you have to offer! You can also customize the order of your tabs.

www.soaringsolutions.net sue@soaringsolutions.net© Soaring Solutions, LLC 2013

7. Add Milestones

Facebook Timeline is built upon the concept of showing a person or business evolving over time. If you have great events from inception to growth over time, feature these on your timeline. At the most basic level, get your start date in there, as this is required to schedule posts. Some other examples may be, expanding to another geographic regions. Create a milestone for that and add a picture. Highlight great events like being featured on CNN, launching a book, or speaking at a large conference, anniversaries, etc. Add the dates and feature some video of you in action!

8. Schedule Posts

Facebook allows you to schedule posts in advance. Now that you’ve added your business start date, you can do so without interruption. As you start to type a post, a clock will appear in the bottom left corner. If you cannot be on live, or aren’t using a tool like Hootsuite or Sprout Social, this is a great function that can save you time and keep you active even when you don’t have time to check in live. Use this strategically, and make sure to get that live engagement time in with your community as well! The other bonus is you can see what an uploaded image may look like before you post.

6. Reply vs Comments

Make sure to take advantage of this option to reply to an individual in a comment thread, vs. commenting on the entire post. Facebook now allows you to reply directly to people. If there is a lot of conversation going on with a group, continuing to comment may be the best action. If someone is asking you a question, has more of a directed comment, or says something personal that others may not be in on, that is where using the reply function may make more sense.

9. Update Your Admin Roles

A great feature is that Facebook now allows you to set different levels of access for admins. This has provided relief to many who have wanted to use support on certain tasks, like running reports via Insights (use these stats!), but didn’t want to give someone full access to post and comment. You can give someone full reign, or limit them to responding to comments, posting ads, or just running reports. Get the help you need, and control their access. This is a great reputation management control feature.

10. Promote Posts

You can promote posts at 150 likes on your page. Facebook used to only allow that at 400 likes! Make sure it is an enticing post that will garner a lot of engagement, as this will boost the benefit of the $5 - $25 you spend on the promoted post. Don’t overdo it! Use it for important events, announcements and launches. And remember, don’t be too salesy in your messaging. A promoted post does best when it is something your community is excited about and can benefit from.

www.soaringsolutions.net sue@soaringsolutions.net

Top Ten Facebook Timeline Tips

© Soaring Solutions, LLC 2013