Top 10 B2B

Demand Gen Marketers

Bostonhttp://labs.openviewpartners.com/top-

10-demand-gen-marketers-in-boston/

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Jay Acunzo, NextView Ventures

What He Does:

Jay is the Director of Platform & Community

at NextView Ventures, a VC firm investing

exclusively in seed-stage startups, and

author of Content Marketing for Startups, a

visual blueprint. He’s also a co-founder of

Boston Content, the area’s largest

community group for content marketers. His

career includes roles at Google and

HubSpot, in addition to a stint in sports

journalism.

@Jay_Zo

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Rebecca Churt, OpenView

What She Does:

Rebecca is a growth strategist focused on top

of the funnel at OpenView Venture Partners.

She owns content strategy, website

optimization, inbound marketing and SEO. In

addition to demand creation, Rebecca consults

OpenView’s portfolio on best practices around

inbound marketing and content marketing

strategy. Prior to OpenView Rebecca was at

HubSpot for 5 years. As an industry veteran

Rebecca has successfully developed and

implemented new marketing opportunities for

350+ businesses – from the Fortune 500, to

start-ups, and non-profits – serving B2B and

B2C industries.

@RChurt

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Doug Ellinger, Bullhorn

What He Does:

Doug is the Senior Director of Marketing at

Bullhorn, the leading provider of software to

the third party staffing and recruitment industry.

He leads the company’s global demand

generation and customer lifecycle marketing

efforts. Previously, Doug ran marketing at

Auction Holdings, a Boston-based e-commerce

auction marketplace, following a stint in the

digital marketing group at L.L.Bean in Freeport,

Maine. Doug has over fifteen years in digital, e-

commerce and direct response marketing in a

variety of B2C and B2B roles.

@dougellinger

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Blake Harris, OpenView

What He Does:

Blake is a growth strategist at OpenView

Venture Partners. He supports the portfolio’s

sales and marketing teams to develop demand

creation strategies, tactics, and metrics

required to fuel rapid growth. In addition to

demand creation, Blake consults OpenView’s

portfolio on best practices around marketing

operations and marketing technology. Prior to

OpenView, he worked at Brightcove — a B2B

SaaS company — where he contributed to the

company’s tremendous growth in various

marketing roles.

@BHarris

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Claudia Hoeffner, Acquia

What She Does:

Claudia is Senior Director of Demand

Generation at Acquia. A standout analytical

marketer with deep expertise in building

successful go-to-market plans, Claudia has

transformed Acquia’s demand generation

engine and driven bottom-line growth. Claudia

previously worked at DemandGen — where

she was the lead consultant for high profile

clients such as Swiss Post Solutions, Concur,

Cisco, and Dell in both EMEA and APAC —

and Eloqua, where she built the company’s

demand creation program from the ground up

and drove approximately 70% of new business

through the marketing channel.

@claudiahoeffner

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Ellie Mirman, HubSpot

What She Does:

Ellie leads HubSpot’s inbound marketing

funnel team, focused on inbound lead

generation and nurturing. She manages a

team of marketers responsible for all inbound

channels, including email, social media,

search, mobile, comarketing, and paid media.

Her specialties lie in lead generation, email

marketing, sales and marketing alignment, and

marketing analytics. She has launched many

of HubSpot’s marketing initiatives, from the

email program to customer research, and loves

to work at the intersection of Marketing, Sales,

and Product.

@ellieeille

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Cheryl Morris, Nanigans

What She Does:

Nanigans‘ first marketing hire, Cheryl seeded

and grew the company’s marketing strategy

and efforts through hyper-growth over the last

three years. Prior to Nanigans, Cheryl was part

of the original team that built Bostinnovation

into a venture-backed new media startup and

spent two years in management consulting at

Market Platform Dynamics driving digital

marketing, pricing and platform strategies for

the world’s largest payments companies.

@CherylMorris

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Lucy Orloski, Localytics

What She Does:

Lucy has been an inbound marketer for over

eight years. She got her start in lead

generation running large-scale paid search

campaigns. In 2009, she joined HubSpot to

teach HubSpot customers to be successful

with inbound marketing. After more than

three years building HubSpot’s Services

team, she went on to be Marketing Director

at several Boston SaaS startups. She’s

currently running demand generation for

Localytics.

@elleyo

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Matt Solar, Applause

What He Does:

Matt Solar is the Sr. Acquisition

Manager at Applause, a company that

helps companies deliver digital

experiences that delight their

customers.

@MattSolar

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Brian Whalley, InsightSquared

What He Does:

Brian is Director of Marketing at

InsightSquared, leading the company’s

content marketing efforts. A veteran of

the Boston startup scene, Brian has also

held marketing leadership roles at

Tracelytics, Kinvey, and HubSpot. Brian

has a degree in Political Science and

Linguistics from UMass Amherst.

@BWhalley

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