Top 10 Content Marketing TipsTo Promote Your Business Online

Rob ClarkeWeb Consultant

IT Futures, Faculty of Science & Engineering

Number 1 Will Blow Your Mind

• Content is king!

• Content to drive traffic from search engines

• Content to capture traffic via social media

• Content to increase your social media audience

Create Content With Purpose 10

• Home page

• General pages for information only

• Core pages for key products and services

• Blog pages for ongoing content

Understand Your Web Content Structure 09

• Brainstorming keywords

• Assessing search volumes

• Identify the strength of your competition

• The power of the long tail

Identify Suitable Keywords 08

Identify Suitable Keword 08

• Title Tags

• Page URL’s

• Headers

• Quality relevant content

Understand On-Page Factors 07

• Which subjects get shared?

• Which content formats get shared?

• Who is sharing this stuff?

• Will they share my content?

Identify Shareable Content 06

Identify Suitable Keword 08

• Infographics

• Lists

• Videos

• Podcasts

Use Different Media Formats 05

Identify Suitable Keword 08

• Infogr.am

• Skitch

• Canva

• Powtoon

Use Content Creation Tools 04

Identify Suitable Keword 08

• Save time by automating

• Capture multiple audiences

• Let others share for you

Reduce Your Workload 03

• Capture e-mail addresses

• Offer incentives to sign-up

• Provide valuable content

• Use an auto-responder

Grow Your Audience 02

• You can do this today

• It is FREE

• You will keep us in employment!

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