Top 10 Brands on

&

@DaveKerpen, CEO, @LikeableMediaAuthor of @likeablebook

June 2011

what’s in store…

• Top 5 Facebook brands + what we can learn

• Top 5 Twitter brands + what we can learn

Tweet us at @LikeableBook + @LikeableMedia --- use hashtag #likeable

1. The Pampered Chef

*Likeable client

Lesson: Ask your staff, customers, vendors, and partners – who already know you and like you - to

“like” your Facebook page first.

2. restaurant.com*

*Likeable client

Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in

your fans’ newsfeeds.

3. Oreo

Lesson: Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most

viral feature of its platform.

4. Vitamin Water

Lesson: Find the resources to respond to your fans questions and inquiries.

5. Boloco

Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your

doors.

1. VEVO

Lesson: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and

follower count on Twitter.

2. Taco Bell

Lessons: Don’t take yourself so seriously on Twitter. Accelerate the positive comments and

embrace the negative ones.

3. Delta

Lesson: If your customers use your product or service outside of business hours, figure out a way to be responsive on Twitter whenever they are in

need of help.

4. Dunkin Donuts

4. Dunkin Donuts

Lesson: Not every brand can be quite as much fun on Twitter as Dunkin Donuts, but we can all learn to lighten up a little, ask questions and give away

prizes.

5. Cisco Systems

Lesson: Find relevant Twitter chats to participate in using hashtags. Consider starting and hosting

your own Twitter chat on a regular basis.

10 Proven Strategies for Greater Likeability on Facebookhttp://mashable.com/2011/05/10/facebook-marketing-strategies/

8 Brands That Have Found Success on Facebook and What We Can Learn

http://mashable.com/2011/05/24/successful-brands-facebook/

9 Lessons From Successful Brands on Twitterhttp://mashable.com/2011/06/09/brands-twitter-success/

likeable.comlikeablebook.com

Engage with me @DaveKerpen on Twitter

Ask us questions @ Facebook.com/LikeableMedia

or @LikeableBook

Or, email me anytime dave@likeable.com

thank you/ grand prize/ I love feedback