top 10 brands of india

8/2/2019 Top 10 Brands of India

1/23

Top 10 Brands In India

Dayananda Sagar Business School Page 1

TOP 10 BRANDS IN INDIA

1. Infosys Technologies

2. Tata Group

3. Google India

4. Maruti-Suzuki

5. Larsen & Toubro

6. Nokia

7. State Bank of India

8. Facebook

9. Hindustan-Unilever

10. Mahindra

SOURCE: -http://articles.timesofindia.indiatimes.com/2011-06-21/india-business/29682855_1_indian-brands-global-majors-top-ten-brands
http://timesofindia.indiatimes.com/topic/Tata-Grouphttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://timesofindia.indiatimes.com/topic/Tata-Group


2/23



INFOSYS TECHNOLOGIES

ADVERTISEMENT EXPENCES:

Company expenses almost 7-8% of there budget on advertisement.

BRAND AMBASSADOR:

Mohandas Pai

ADVERTISING MEDIA:

Television,

Print Media (News paper & Magazines)

Internet.

ADVERTISING:


3/23



BRAND STRATEGY:

Infosys has built its brand based on an experiential perspective. So when

company gain mindshare, the brand values are mainly experienced and hardly

thrust upon. People mostly talk about companys track record. This is

essentially how company get exposure. But at the same time, company not

advertising shy. If company think of a suitable campaign within budget, which

can make a continued effect, then they would surely consider it. An off and on

campaign doesnt make sense. Sure, company can sustain some advertising in

India but that will not reach customers. After all company having strong brand

presence in overall sector specially in IT sector.


4/23



TATA GROUP

Tata Motors

Tata Communication

Tata Consultancy Service

Tata Steel

Taj Hotels


Approx $150 million (Tata docomo, Tata Sky & Tata Nano)

BRAND AMBASSADOR:

Ranveer Kapoor- Tata Docomo

Amir Khan-Tata Sky

ADVERTISING MEDIA:

Print Media (News Papers and Magazines)

Television

InternetSocial Media

Auto Expo

Promotions


5/23



ADVERTISING:

BRAND STRATEGY:

Tata is almost a big brand in India. Tata steel is one of the major steel producer

in India, at the same time Tata communication makes their presence by lower

tariff and better network coverage, 1st private operator to launch 3G. TCS is

one of the IT major company, While Tata Motors having variants of cars and

Tata Nano sponsored cricket match. While Tata communication Products shown

there presence each and every telecom outlets. Tata communication Major

strategy to promote there products with networking sites.


6/23



GOOGLE INDIA


$353.4 million (2009)

BRAND AMBASSADOR:

Not available

ADVERTISING MEDIA:Television,

Print Publications,

Internet

ADVERTISING:


7/23



BRAND STRATEGY:

Google holds the top most position in Mill ward Browns annual top 100 global

brand power list. It has held the position for the past four years.

It is one of the powerful search engine. Google has built its brand value around

its open and democratic nature. Google is not merely a search engine. It is a

search engine with integrity. It is an honest search engine.

Google says that its search algorithm gives higher ranking to better quality

pages. Ranking depends on how many links that a website gets and how many

of that links are from good quality pages. More links from better websites gives

website a higher page rank. The methods are automated and hence tampering is

difficult, nay near impossible. Their search page listings are the result of pure,

honest to goodness, algorithmic searching.

Add to that Googles core values such as do no evil for money and the need

for information cross all borders and one can understand why an internet user

would trust Google.

Just saying the words are not enough actions are also important. Gmail, Google

Maps, YouTube (which made videos available to millions and even took

communication to another level), all are free, Google recently launched

Google+ is a milestone in networking sites.


8/23



MARUTI-SUZUKI


Not available

BRAND AMBASSADOR:

Hitesh Duseja

ADVERTISING MEDIA:

Television,

Print Publications,

Internet,

Direct Mail,

Sponsorships,

Auto Expo,

Other Media Outlets

ADVERTISING:


9/23



BRAND STRATEGY:

Focuses on small and lower mid size cars, Retail focuses, Brand represents

customer faith, fuel efficiency, good mileage with lower running cost. Wide

distribution network with number of show rooms. Provides offers to corporate

peoples, and even provides easy loan to prospective customers.


10/23



LARSEN & TOUBRO


Not available

BRAND AMBASSADOR:

Not available

ADVERTISING MEDIA:

Print Publications,

Internet,

Television.

ADVERTISING:


11/23



BRAND STRATEGY:

Larsen & Toubro Limited (L&T) is India's largest engineering and construction

conglomerate with additional in electricals, electronics and IT. A strong

customer-focus approach and constant quest for top-class quality have enabled

L&T to attain and sustain leadership over 6 decades. L&T has integrated its

strengths in basic and detailed engineering, process technology, project

management, procurement, fabrication and erection, construction and

commissioning, to offer single point responsibility under stringent delivery

schedules. L&T's international presence is on the rise, with a global spread of

over 30 offices and joint ventures with world leaders. Its large technology base

and pool of experienced personnel enable it to offer integrated services in world

markets. L&T enjoys a brand image in India and several countries offshore.

With factories and offices located all over the country and abroad, L&T

operations are supplemented by a comprehensive distribution network and

nationwide ramifications for customer service and delight.


12/23



NOKIA


Advertising cost estimated as Euro 1481 million. Nokia is worlds 97 Advertiser

Company.

BRAND AMBASSADOR:

Priyanka Chopra

ADVERTISING MEDIA:

Television,

Print Publications,

Internet,

Mobile Devices,

Social Networking sites.

Sponsorships,

Other Media Outlets

ADVERTISING:


13/23



BRAND STRATEGY:

Nokia having varieties of mobile phones using operating system like java and

Symbian, Lunched Dual sim mobile phones, Nokia's investment strategy

focused on building its brand. It is a kind of user friendly mobiles. Marketing

theory says a brand cannot be all things to all people.

Nokia is promoting platforms -- music, for instance. With this approach, one

model can replace another while the branding remains the same, or is extended

slightly with the E series and N series. "Nokia has done well to focus on the

'mother' brand rather than on 'another' brand," The company has created a ladderfor consumers to climb from the low end to the middle end to the high end,

while being fully assured that they will be with the mother brand Nokia."


14/23



STATE BANK OF INDIA


Not available

BRAND AMBASSADOR:

Not available

ADVERTISING MEDIA:

Television,

Radio,

Print Publications,

Internet,Direct Mail.

ADVERTISING:


15/23



BRAND STRATEGY:

To overcome the threats and competition from other banks it has made some

marketing as well as brand strategy these are:-

Understand the strategies adopted by a market leader in the banking industry to

retain its market share.

Examine the challenges that can be faced by a market leader due to the changes

in the industry structure.

Explore the reasons how a market leader can loose its market share

significantly.


16/23



FACEBOOK


Not available

BRAND AMBASSADOR:

Not available

ADVERTISING MEDIA:Print Publications,

Internet,

Other Media.

ADVERTISING:


17/23



BRAND STRATEGY:

The Facebook brand is only four years old, yet within that period there is a story

of almost bacterial-scale growth. Within a month of the site's launch at Harvard,

more than half of the student body had joined. A few weeks later, students from

all the major Boston universities were signing up. Within two months, students

from across the US' top universities were members and within a year, students

from every major US College were joining in their millions. After 18 months,

high-school kids could join the site. Finally, in September 2006, the doors were

officially opened to anyone, anywhere in the world.

Brands should, instead, use Facebook as part of their overall digital (or

integrated) campaign strategy. They should be looking at Facebook as a useful

tool for:

Channelling content

Communicating brand voice Organic distribution

Fostering the right kinds of relationships with customers or consumers


18/23



HINDUSTAN-UNILEVER


700-800 cr.

BRAND AMBASSADOR:

PRYANKA CHOPRA LUX,

SHRUTI HASHAN KWALITY WALLS,

SOHA ALI KHAN

BROOK BOND,

KARAN JOHAR BRU,

PREEITY ZINTA REXONA,

ASIN FAIR & LOVELY,

JOHN ABRAHAM- CLINIC.

ADVERTISING MEDIA:

Television,

Radio,

Print Publications,

Internet,

Sponsorships,

Other Media Outlets.


19/23



ADVERTISING:

BRAND STRATEGY:

HLL has a large brand portfolio consisting of nearly 110 bands. In every

product line, it has built a number of brands over a period of time. Quite a few

brands have come to its fold from the parent company. It has also acquired

several ongoing brands from the market. HLL also vigorously pursues brand

extension strategy. HLL is also playing the rejuvenation and re-launch game.

With great benefit the corporate-level endeavours at business expansion and

diversification are also throwing new challenges on the brand strategy front.

HLL lends itself for a proper understanding of the complexity of the brand

management task.


20/23



MAHINDRA


Not available

BRAND AMBASSADOR:

Jimmy Sheirgill - Mahindra Verito,

Aamir Khan -Mahindra 2 Wheelers,

Kareena Kapoor - Power Scooter

ADVERTISING MEDIA:

Television,

Radio,

Print Publications,

Internet,

Sponsorships,

Other Media Outlets

ADVERTISING:
http://www.mahindra2wheelers.com/http://www.mahindra2wheelers.com/http://www.mahindra2wheelers.com/http://www.mahindra2wheelers.com/


21/23



BRAND STRATEGY:

Mahindra Group has announced a new brand positioning strategy - Rise - to

bring its various segments under a single umbrella. The $7.1 billion businessgroup plans to invest 120 crore over the next three years to promote its brand

position.

According to the Mahindras, the core idea behind 'Rise' is to communicate the

one brand voice.

The company with its presence in areas such as aerospace, IT, farm equipment,

automotive, and logistics, feels it's a call for action by which it hopes to bring its

employees, customers and stakeholders together to form a more organized and

formidable unit.


22/23



The new brand positioning is not just a new tagline change but it should be seen

in as a strategy of transformation with the company's increasing global

ambitions.

The new brand positioning, designed by New York-based global advertising

agency Strawberry Frog, will cover all its business segments and will span all

its different locations such as the US, India and South Africa.

Mahindra stepped into the IT industry when Tech Mahindra acquired Satyam

Computer Services. It also had acquired Australia's Gippsland Aeronautics and

Aero staff.

References:

http://articles.timesofindia.indiatimes.com/2011-06-21/india-business/29682855_1_indian-brands-global-majors-top-ten-brands

http://www.knowthis.com/principles-of-marketing-tutorials/types-of-

advertising-media/

http://www.brandingstrategyinsider.com/2009/10/10-branding-and-

marketing-trends-for-2010.html

http://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-

holders-fy2011.aspx

http://www.youtube.com/

http://www.tata.com/

www.mahindra.com/
http://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.youtube.com/http://www.tata.com/http://www.mahindra.com/http://www.mahindra.com/http://www.tata.com/http://www.youtube.com/http://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.infosys.com/newsroom/press-releases/Pages/annual-report-ADS-holders-fy2011.aspxhttp://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.brandingstrategyinsider.com/2009/10/10-branding-and-marketing-trends-for-2010.htmlhttp://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/http://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brandshttp://articles.timesofindia.indiatimes.com/2011-06-21/india-%20%20%20%20%20%20%20%20%20%20%20business/29682855_1_indian-brands-global-majors-top-ten-brands


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