From job hunting to business building

Marketing– Lead generation

• DirectAds

– Research• Ask questions• Watch Competitors

– Brand building (for some)• Get involved with groups• Building credibility and awareness

Sales– Connecting with peers, clients

and prospects– Lead nurturing and conversions

Who?

Profiles

You are what you say, read, write

More Applications

Discover and Be Discovered

Finding the people you know, lead generation for those you don’t

Build complete profiles of target

organisations

Build complete profiles of target

organisations

Companies

Follow clients and prospects

Groups

Join

• Engage with your target audience

• Share posts• Create

discussions• Search for

members

Create

• Use as lead generation tool

• Groups take time to build

• Find a great story

Learn from groups, engage with them and use for lead generation

Moderate / Curate

• Vet everyone: – Take a 10 second

look at their profile, • Have rules:

• It is easier to warn them and if necessary dump them.

• Praise and punish:• Praise those who

post well and punish those who don’t.

Build credibility and become a recognised expert

Questions & Answers

Advertising

DirectAds - When keywords are just too loose

• By geography• By job function and seniority• By industry and company size• By gender and age

Business Account

The Added Extras - A Great Sales Force Tool

• InMail – Contact anybody– Don’t get spammy

• OpenLink – the Linkedin Open network• More introductions • Profile Organiser

– Organise your contacts (leads, hot leads etc.)• Email alerts

– addition

Business Account

The more you use it, the stronger it gets