tommy hilfiger - facebook fans provide double roi in fashion retail
DESCRIPTION
Proving that Facebook fans provide real value, this DR campaign saw an increase in ROI over 99% when comparing fans to non-fansTRANSCRIPT
© 2012 TBG Digital
Facebook fans provide double ROI in Fashion Retail
© 2012 TBG Digital
What’s the story?
© 2012 TBG Digital
Tommy Hilfiger Germany wanted tomeasure a tangible, sales-led value that
their Facebook fans could deliver
© 2012 TBG Digital
What did we do?
© 2012 TBG Digital
TBG Digital created an A/B test campaigntargeting both fans and non-fans of the
Tommy Hilfiger Facebook Page
The Direct Response ads directed users tothe Tommy Hilfiger online store, where
3-day Return On Investment was measured
© 2012 TBG Digital
Multiple landing pages were also testedand measured, tailoring content to the ad’s
targeting and if they were fans or not
© 2012 TBG Digital
What were the results?
© 2012 TBG Digital
ROI when
targeting Fans (over non-fans)
99%higher ROI comparing
best performing landing page to
worst
6.8xbetter
Case period: November 2011 to January 2012