hello. we are...

introduction

what is tomboy tarts?

a lifestyle brand

for women

helmed by co-founders: persis & raven, together with a team of regular contributors

celebrating the

classic tomboy spirit

a different spin on

what it means to be

the new woman of

today

the founders of tomboy tarts

• CREATIVE & BUSINESS DIRECTOR

• TOMBOY TIRADE PODCAST CO-HOST

• WRITER

• FINANCE & MARKETING DIRECTOR

• TOMBOY TIRADE PODCAST CO-HOST

• WRITER

persis shanker raven lim

why tomboy tarts?this brand is a platform

to share and celebrate

the true essence of the

classic tomboy

personality – the rebel –

the woman who was a

bit different from her

sisters. the woman who

wasn’t afraid to break

the rules and followed

her inner calling.

it is an opportunity for every

tomboy to learn from others and to

come together to share their

tomboy experiences with rest of

the community.

we are reviving the true

tomboy spirit; something

more than just women

wearing men’s clothing.

it‘s an attitude. a mindset. a

lifestyle - the kind that

classic tomboy greats like

Coco Chanel, Marlene

Dietrich and Amelia Earhart

embodied.

defining the tomboy...

the website

tomboy tarts – the websiteGENRES:

entertainment,

fashion, features,

podcast, sport,

geek/tech news,

opinions, travel

TRAFFIC FLOW:

8 – 12K per month

PROJECTED GROWTH:

300K per month by

early 2015

the tomboy tirade

comedy podcast

what is tomboy tirade?

a no-holds barred comedy podcast with a lot of geek and humor thrown into every episode, which is an extension of the tomboy tarts brand.

currently the most downloaded and ONLY all-female English comedy chat podcast in Asia, hosted by the founders of tomboy tarts, persis shankerand raven lim.

tomboy tirade guestsevery episode features a noted or up and coming asian television, web/

entertainment personalities or podcasters from asia and other countries.

check out who’s been on our shows:

choy wan sharul channaanita kapoor launchbyte marcus ac

show format

tomboy tirade is a

situational comedy chat

podcast which revolves

around a theme that is

relevant to the guest that

is being featured for that

week.

each episode’s duration

varies from 35 min to 55

min and is executed like a

TV show with breaks.

the show’s structure• intro & storyline/theme set up

• guest intro

• break/jingle

• 2 x news highlights

• break/jingle

• topic #1

• break/jingle

• topic #2

• break/jingle

• topic #3

• break/jingle

• outro

• closer and call to action

new episodes are uploaded

every alternate thursday on

the following platforms.

platforms

logo & publicity images

main logo web slider & banner

monthly download totals*

3.5 – 5K per month

top performing podcast episodes (2014)

*stats are base on 2 episodes a month

E20

2593

downloads

E22

2193

downloads

E21

1693

downloads

E24

1941

downloads

E23

1703

downloads

E26

1910

downloads

E18

1388

downloads

E19

2095

downloads

0200400600800

10001200140016001800

podcast downloads(by countries)

social media

social media presence

tomboy tarts maintains a strong presence on social media to engage audiences from around the world and to build our ‘tomboy tribe’.

social media figures*to date

1878 422 108 482 100

contributers & collaboraters

collaborators – tomboy lookbook

we collaborated with tomboy lookbook - a popular Instagram site with 5889

followers to create a monthly photo feature, Tomboy Tarts of the Month, featuring

six women with their own tomboy style from all around the world.

contributers

our controversial resident movie reviewer, aman bhonsle ‘the movie

rogue’.

our resident tech and mobile apps junkie from kansas city, christine

hardwick who is our ‘app insider’.

adam ezagouri, our fanatic retro movie and film critic is our monthly

television show reviewer who does our ‘retrocritic review’.

our resident travel contributer, fanny yap is a homespun tomboy

who grew up believing ghostbusters were cooler and sexier than

barbie.

future expansion/growth plans

to be the no.1

go-to place

for tomboy

related

content &

resources

to build up a

global community

of women who

share the same

values, thoughts

& lifestyle with

counterparts in

the US, asia

pacific & europe

to create a

one-stop,

multi-media

platform

to represent

the asian

voice for the

new women

of today

tomboy.tarts@gmail.com

www.tomboy-tarts.com

contact usif like what you’ve seen or heard, contact us:

- to say hello.

- if you have inquiries/comments on the site or podcast.

- if you want to be featured on the site or podcast.

- to contribute, guest blog or volunteer your creative/

business/IT skills in any way to our site.

- for site sponsorship or advertising queries.

- if you would like to collaborate with us.

thank you .THE

END

2014 Tomboy Tarts. All Rights Reserved.