tom fleming for ii creative economy forum

tom fleming / creative consultancy /

www.tfconsultancy.co.uk

Moscow, December 2011

Creative Entrepreneurship: a New Industrial Age for Russia?


about us

We are a high profile creative economy, arts and cultural planning consultancy based in London, and we offer policy and industry leadership across the creative, cultural and knowledge economy. Through research, strategy and partnership, we position creativity as a key tool for economic and social development.



our portfolio

CHINA & KOREA: Creative Economy Strategy support in Guangzhou, Shenzhen & Seoul

NORDIC REGION:Creative Industries Green Paper for the Nordic countries

UK & IRELANDA Leading Creative Economy Consultancy and Research Company driving policy at a high level

EGYPT & DUBAI:Creative Cluster development

BULGARIA & GREECE: Creative Investment & cluster consultancy


USA: Creative Economy Strategic Planning for Boise, Idaho; & Intercultural City consultancy, Chicago

RUSSIA: Creative Cluster Development and Strategy, Tolgliatti, Perm, Novosibirsk, Altai, Tula, Arkhangelsk, Sochi & Moscow

PORTUGAL:Creative Economy Strategy for Northern Portugal, ECOC Guimaraes 2012

BRAZIL: Creativity and Innovation Strategy in Sergipe & Creative Industries Investment consultancy, Sao Paulo

POLAND & HOLLAND: Warsaw ECOCQuest: Design in Manufacturing Strategy

UKRAINE:Creative Economy Mapping Support

LEBANON & SYRIA:Cultural Planning &Creative Industries Mapping and Strategy Development

BALTIC STATES:Creative Mapping & Strategy in Estonia, Latvia, Lithuania

SLOVENIA, SLOVAKIA, CZECH REPUBLIC, BOSNIA & HERZEGOVINA , CROATIA & MONTENEGRO:Creative Economy Strategy Support

MONGOLIA:Cultural Policy Support

tom fleming / creative consultancy / tom fleming / creative consultancy /

I’ve got 20 things to say…


In 4 Sections…


Section 1. Let’s not get too

excited.


1.The rise of the Creative Industries

Analogue Consumers

Digital Consumers

tom fleming/ creative consultancy / tom fleming / creative consultancy /


Chris Smith – ‘Lord Smith of Finsbury’


Based on the Trajectory and Rhetoric of Growth


The contribution of the Creative Industries to economy wide turnover, 2005

3.5%2.7%

4.1%

6.5%

9.6%

12.2%

0%

2%

4%

6%

8%

10%

12%

14%

DCMS Layer 1 Layers 1-2 Layers 1-3 Layers 1-4 Layers 1-5

Pro

po

rtio

n o

f tu

rno

ver


The Creative Industries:“(T)hose industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” (DCMS 2001).

http://www.facebook.com/photo.php?pid=3596130&id=720195091


The Production

of the Conceptual

& Policy Universe


Direct & Indirect Value of the

Creative Industries


The Rise of the Creative Economy


Crisis? What Crisis?

Crisis? What Crisis?

“When faced witha crisis, people do one of

two things. Either they ignoreit and carry on, in the hope

that repeating what they didbefore will work better, or

they innovate their way outof trouble and make a newfuture.” (After The Crunch

CCI Skills 2009).


Youth Unemployment: Average 20%



Who Benefits?


Diminishing Faith in Capacity to Deliver


2. The gap between rhetoric & reality

tom fleming / creative consultancy /• tom fleming / creative consultancy /


Creative Any(no)where?


http://www.new.facebook.com/photo.php?pid=4200207&id=720195091


3. The evidence gap


What do we mean by ‘growth’?


Creative Mapping:

Data

Relationships

Intelligence

Ownership

Narrative


Synthesis over analysis

(Dan Hill)

Understand the DNA of Place

e.g. Identity, talent, cultural ecology and landscape, creative economy, mainstream economy….


• tom fleming / creative consultancy /

We Need New Design Solutions

http://www.facebook.com/photo.php?pid=7364956&id=682275082&op=1&view=all&subj=85379456216&aid=-1&oid=85379456216


4. The ownership gap


Creative Industries – but not in our name


Diversity of interests


Too much instrumental

pressure

Culture?

Economy?

tom fleming/ creative consultancy / tom fleming / creative consultancy /


And is the Creative Industries really so

‘exceptional’?


5. Reasons to be Cheerful


Re-balancing the economy

Five things we know about the Creative Industries

1. Lots and lots of small businesses – only a few will ever grow, but collectively they deliver multiple types of value.

2. Nature of work is changing – new business models, merging of sectors, shifting patterns – co-led by creative businesses

3. Increasingly freelance – teams coming together for projects

4. Increasingly global – at an earlier stage, changing markets and competition, disrupting ‘the local’

5 Connected to aspirational and hungry consumers - apps, co-curation, co-creation, co-consumption, innovation.



The rise of the Creative

Entrepreneur


Leading Social, Cultural & Industrial Transformation?


Section 2. Talent, talent,

talent


6. Waking up to a creative education


A journey?

"Look into the toolbox - creativity is the only tool we have left ... and it's important to see it

in the round: creativity is a new drug, or a better engine for cars - we shouldn't get

trapped in a narrow definition."

(Lord Puttnam).



Nurturing the possibility of creative work


Using the whole brain


Developing Fluencies


Creative Applications…


7. Opening up the world of work


Enhancing Careers


8. Why go to university?


These inert fortresses of knowledge

Knowledge Exchange?


http://www.lcace.org.uk/home.php

http://www.ucreative.ac.uk/

http://www.gre.ac.uk/bcu/creative/creative_link.html

http://www.westfocus.org.uk/creative/http:/www.designplus.org.uk

http://www.westfocus.org.uk/creative/http:/www.nmk.co.uk

http://www.lancs.ac.uk/palatine/

http://www.aibep.co.uk/

http://www.own-it.org/default.asp


Readying creatives for the world of

work


Opening up the knowledge &

creativity of the institution


Socially Engaged Practice


9. Smart collaboration


“What is needed is not new or adapted instruments for

knowledge transfer, but something quite

different: the spaces in which interactions can

take place” (Geoffrey Crossick, A lecture to the Royal

Society of Arts).

Porous & Open

Institutions


Process innovationRegulated innovationIncremental innovationCollaborative / open innovation



Toward Radical Innovation?

tom fleming/ creative consultancy /


Mixed Economy, a Creative Ecology


10. Diversity advantage


Section 3. Business, business, business


11. The intermediary

agency?

Understanding What Makes Creative People Tick



The exceptionalism of the creative entrepreneur?


CulturalCommercia

l

MineOurs

ProjectPortfolio

ValuePrice



http://www.cida.co.uk/index.shtml

http://www.creativelewishamagency.org.uk/cont/claindex2maincopy.htm

http://www.merseysideacme.com/default.asp

http://www.createkx.org.uk/index.php

http://www.cei.ucreative.ac.uk/index.cfm?articleid=3868


What kind of intermediary do we

need?

Equipped to Succeed?

Business planning and development

Accessing finance

Intellectual property rights

Peer-to peer knowledge

Markets and supply chains

A role in place-making



Investment Barriers

Risky Business?



Intangible Assets?


Banking on a Hit?

BUT: Multiple new Markets & Business Models



What are the enabling conditions?


12. The ‘creative quarter’?


Organic & Distinctive

Toward Dynamic Creative Places



The ‘Hygiene factors’

Build on the ‘organic’

Mix disciplines

Production & consumption

Mix of rents & models

Open & fun

Curate it

Connect hubs

Position as a cultural asset


Curating the mix?

Integrating support

Generating social capital?


13. The distributed cluster?


14. The renaissance of the arts

&cultural sector?


Open, Connected, Generous, Porous?


“We are most interested in collisions of experience and

cultures, to create something new. A

laboratory for experiment, risk and disruption. We are

a router and amplifier of cultural ideas, creativity and technology” (Dick

Penny, Managing Director, Watershed).


Bristol



‘With’


Not ‘For’


15. The age of convergence

Must connect progression routes

To wider infrastructure, institutions, society, different sectors.



‘Crafting Capital’?

-Thinking style.. Creative people bring cyclical thinking to the scientist’s more linear approach, and their capacity for lateral thinking complements the scientist’s deeper, narrower focus.

- The human element. Creative people engage with society, the human condition and ourplace in the wider world.

- Skills. Creative people have high level skills in visualising, recognising and modellingpatterns and systems in ways that can advance scientific thinking.

Metabolic Sphere, 2009, London, Loop.pH.Photo: Mathias Gmachl

“Now is the time for Iceland to get back to the knitting-

literally”

(Anne Marie Gardner - Monocle magazine).



Different Types of Convergence


Section 4. Social Capital & the

creative economy


16. It’s not about support, it’s about

relationships…?


tom fleming / creative consultancy /• tom fleming / creative consultancy /


17. It’s not about growth, it’s about

value


18. It’s not about just now, it’s about

sustainability?

Not just adapting but delivering change



19. It’s not about size, it’s about

quality?


Small is Beautiful (too)



20. It’s about the city


(Re)Imagining the Possibility of the

City




“Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.”

Jane Jacobs, The Death and Life of Great American Cities .

http://www.goodreads.com/author/show/17285.Jane_Jacobs

http://www.goodreads.com/work/quotes/1289564





Delivering Social Capital



http://www.die-vorstopper.de/page,die-vorstopper.htm

http://www.tvbookmark.de/

http://www.pianoforte-pr.com/

http://www.facebook.com/group.php?gid=94696963326

http://www.elly-schreibt.de/

http://www.annalenaschiller.com/

https://www.xing.com/profile/Madeleine_vonMohl

http://www.facebook.com/profile.php?id=544046689&ref=ts

http://www.caravanberlin.com/

http://www.toniawelter.de/

http://www.joeldullroy.blogspot.com/

http://www.mailmops.com/

http://www.mirjamdroege.com/

http://www.andreanienhaus.de/

http://www.onefourfour.de/

http://www.schuelerverfassung.de/

http://www.netzwiese.de/

http://www.toniawelter.de/

http://thisislike.com/

http://www.inamariemohl.com/

http://www.xing.com/profile/Gregor_scheppan

https://www.xing.com/profile/Ron_Markus

http://www.politikfabrik.de/

http://www.xing.com/profile/Stephan_Bielefeldt

http://www.klugekonzepte.de/

http://www.aliasali.com/

http://flachlandfest.de/

http://www.facebook.com/pages/Euro-Wahl-Gang-09/45668303639

http://www.wallcitymusic.com/

http://www.thade-precht.de/

http://www.friendsofart.net/

http://www.kessels-smit.com/

https://www.xing.com/profile/Oliver_Koehler5

http://www.diegoldenegans.com/

http://www.kesselmann.com/

http://www.sneaku-mag.de/

http://www.nenadk.com/


And Leveraging Social Capital of

the Creative Entrepreneur



NicheDistinctive

Hyper-relevant


Locally Embedded


Globally Connected


With Creative Entrepreneurs at the heart of the

project tom fleming / creative consultancy /


Or in Russia can we just let the

creatives get on with it?


Don’t walk away

……get inspiredget inspired!!!!• tom fleming / creative consultancy /


about us

We are a high profile creative economy, arts and cultural planning consultancy based in London, and we offer policy and industry leadership across the creative, cultural and knowledge economy. Through research, strategy and partnership, we position creativity as a key tool for economic and social development.


twitter / @tfconsultancywww.tfconsultancy.co.uk

tom fleming for ii creative economy forum

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