Refrigerated Foods

Tom Day

Group Vice President

Refrigerated Foods

Fresh Pork

Deli Retail/Club

Meat Products Foodservice Affiliated Business Units

Farmer John Burke Dan’s Prize

Hormel Refrigerated Foods

Applegate*

*Expected July 2015 Closing

Refrigerated Foods Brands

Meat Products

Hormel

® REV ® Snack Wraps

Last 52 Weeks…

• Brand awareness = 62%• Meeting trial and repeat rates• 2014 pacesetters – REV #20

Sustaining energy to keep you going.

FOR THOSE WHO ARE HUNGRY™

Broad Consumer Appeal

REV = Anyone, Anytime, Anywhere

52% Male 48% Female

Commercial – Yr. 3 Creative

On-the-Go

Portable Immediate Snacking

Sustaining energy to keep you going.

FOR THOSE WHO ARE HUNGRY™

Hormel

® REV ® Brand Support

On-the-Go

Hormel ® Pepperoni and

Hormel Gatherings® Brands

CAGR 13%

2009 2014

CAGR 7%

2009 2014

Sales Sales

Hormel Gatherings

® Brand

Gatherings Happen.

On-the-Go

HHP: 6%

Meeting trial and repeat rates

Source: 52 week IRI data ending 5/17/15

Hormel Gatherings

® BrandOn-the-Go

We’re as serious about bacon as you are.

BACON TO THE CORE

Hormel

® Black Label

® Bacon

2009 2014

CAGR 13%

Sales

The Premium Set

We’re as serious about bacon as you are.

BACON TO THE CORE

Innovation

Taco Meats

Hormel

® Natural Choice

® Lunch Meat

2009 2014

CAGR 9%

Healthy / Holistic

Sales growth well ahead of the category

Sales

Everyone deserves to eat well all the time.

MAKE THE NATURAL CHOICE™

Natural Fresh Simple

Healthy / Holistic

Hormel

® Natural Choice

® Lunch Meat

Hormel

® Natural Choice

® Brand Support

Healthy / Holistic

Healthy / Holistic

What Comes With It?• Applegate ® brand

• New Jersey based management, marketing, and sales team of ~100 employees

• Market share lead in 6 value-added categories

• Several supplier and manufacturing agreements

• Diverse farmer/grower network

• Retailer relationships in the natural and specialty channels

• Opportunities to leverage Hormel Foods relationships

What Changes Are Expected?

• Applegate will operate as a standalone subsidiary in our Refrigerated Foods division

• No changes to supply chain, product formulas, or company mission and practices

A Track Record for Growth

Net Salesin millions

Refrigerated Foods

CAGR: 6%

2010 2011 2012 2013 20142009

Refrigerated Foods

Tom Day

Group Vice President