Inspiring Teams and Maximizing Potential

TODD SHAW MBA, CSS

Director of Fitness, Tennis

and SpaThe Club at Las Campanas

Director of Spa and Wellness

Capella Resorts and Auriga Spa

Director of Program Advising

Canyon Ranch Health Resorts

Director of Spa Operations

Steiner Leisure Limited

Spa DirectorSteiner Leisure Limited

Fitness DirectorSteiner Leisure Limited &

Sports Therapy and Rehabilitation

Membership Director

Penfield Fitness and Racquetball Club

STRIVING FOR EXCELLENCE

During my career I am thankful to have had opportunities and experiences that have expanded my mind and inspired and instilled in me a desire for continued growth. I have a demonstrated track record of challenging myself to achieve higher levels of thinking and knowledge with the understanding there is always more to learn. My international experience working with and managing over 50 nationalities on cruise ships and land based operations provides insight and knowledge of other ways of thinking and achieving results. During my time working at world class hospitality operations I have always been fortunate enough to participate on teams outside of my operation that drive innovation and growth for the companies I worked. I have been involved in property development, operations start up teams around the world, new business development teams and property strategic planning teams. These key experiences and my ongoing passion drive characteristics that support my ability to lead The Club at Las Campanas.

LEADERSHIP A demonstrated leader inspiring people to achieve common goals. During my career and here at the Club at Las Campanas I demonstrated the ability to inspire creativity, increase productivity, encourage the possibilities, and lead a team to a mindset of achieving excellence. The Fitness, Tennis and Spa facility has become integral in creating a mind shift to confidence in our membership as we have had a chance to influence positive change and have a daily impact.

HOSPITALITY A trained and experienced Five Star hospitality professional that can bring a new dimension to the private club experience. The Five Star environment of the hotel and resort business emphasize a personalized superior experience that aims to exceed satisfaction and expectations; a required foundation for every club operation.

MEMBERSHIP DEVELOPMENT An experienced membership development professional with a proven ability to drive membership growth and reduce attrition. Drawing from my experience in creating emotional connections to health and wellness I have had a direct impact on creating an emotional connection to community and improving membership retention.

FINANCIAL ACUMEN A graduate level educated professional experienced in managing and developing pre-opening budgets, capital budgets and operational budgets. My experience and industry reputation has supported my achievement of the Treasurer / Secretary position at the International Spa Association a nonprofit, 2196 member worldwide association which is the voice for health and wellness facilities in 70 countries.

STRIVING FOR EXCELLENCE

EMOTIONAL INTELLIGENCE A self-aware high emotional intelligence leader with the developed the ability to monitor my own emotions and the emotions of others to support dialogue that drives innovation and improved process. This ability was demonstrated during my first year as we worked through difficult situations and encountered many emotionally charged conversations with an end result of trust and confidence.

PERSONNEL DEVELOPMENT A believer in the talents of people, I have demonstrated my ability to develop the strengths and empower employees to create positive change in our workplace and their personal growth. The fitness, tennis and spa facility has transitioned to a place of excellence with the same employees and contractors despite a challenging start. Cross training, skills development, certifications, and continuing education are leading our team strive for high achievements and empowerment has created confidence in their abilities.

PERSISTENCE An energetic, adaptable, no limit hunger supports my quest for the lifelong ever changing goal of excellence. I am aware of the immediate and long term possibilities and have the desire and intrinsic motivation to achieve them. Despite the work and the achievement of our current position I realize and believe that we can always do better and I maintain the energy to try.

INFLUENTIAL A well liked team member, I have developed relationships across property that support our operation. I have worked toward eliminating the silos of our operations to become more flexible in support of common goals. The achievement of success in the fitness, tennis and spa facilities has relied on the cooperation of every department on property and I have developed good working relationships with them.

RESPONSIBLE An understanding as a business leader I am responsible for the actions of my team and when things go right we share in the honor and recognition and when things go wrong it is my responsibility.

TEAMWORK An awareness that it is impossible to achieve greatness alone, it is the ability to engage, inspire and elicit others to take action and work together to grow. We have demonstrated this in our fitness, tennis and spa facility as we work toward common goals and celebrate our success together.

University of Phoenix• Masters in Business Administration

East Carolina University• Bachelors in Exercise and Sports Science

Herkimer Community College• Associates in Science Sports Medicine

EDUCATIONFOUNDATION OF KNOWLEDGE

Certified Spa Supervisor CSS

Certified Risk Manager for Spas

International Spa Association

Certified Group Fitness Instructor

TelefFitness Certification Online Fitness Information

SystemsAerobics and Fitness

Association of America

Health Fitness Specialist CEC’s

American College of Sports Medicine

Certified Adult CPR/AEDAmerican Red Cross

Crowd and Crisis Management, Emergency

Response Training, Personal Survival, Fire Fighting &

Hazardous Materials Training

The Standards of Training Certification and Watch keeping

(STCW-95); International Mariner Organization (IMO)

Food Safety Training Certification – Level 2

Monroe County Department of Health

Windows SharePoint Services, SharePoint Designer, Advanced

Microsoft Excel New Horizons Computer

Learning Center

TPI Certified Level 1Titleist Performance Institute

Golf Fitness

CERTIFICATIONSREFINING MY SKILLS

PAST EMPLOYERSSHAPING MY EXPERIENCE

PENFIELD FITNESS AND RACQUET CLUB• Penfield Fitness and Racquet Club is an independently owned and operated private

health, wellness and racquet club with over 40,000 square feet, 100 employees and over 2500 members. Serving the Rochester, NY Community for over 30 years Penfield Fitness and Racquet Club’s multi-purpose Health and Sports Complex realizes its success through delivering programs in a comfortable, clean and friendly environment with a team dedicated to supporting members in achieving results

CAPELLA HOTELS AND RESORTS AND AURIGA SPA• Capella Hotels and Resorts and Auriga Spa serve top-tier travelers and residential

property owners at world class properties around the world. Capella and Auriga offer the benefit of fine boutique hotels and spas, including superb architecture and interior design, privacy, individualized service and attention to detail. Led by founder Horst Schulze, Capella and Auriga are brands focused on customer choice

CANYON RANCH HEALTH RESORTS• Recognized throughout the world Canyon Ranch aims to inspire people to make a

commitment to healthy living turning hopes and intentions into the highest enjoyment of life. Canyon Ranch continually achieves the highest honors for excellence and its distinctive services and has received awards from Condé Nast Traveler, Robb Report, Spa Magazine, Luxury Spa Finder, Zagat Survey, Travel and Leisure Magazine, Mobil Travel Guide and numerous other national and local awards

STEINER LEISURE LTD• Steiner Leisure Limited is a global provider of spa services and operations, a

manufacturer and distributor of premium skin, body and hair care products and an accredited educator teaching students the skills necessary to be a spa professional, including massage, skincare and spa management and operates over 175 venues on land and sea

THE CLUB AT LAS CAMPANASDIRECTOR OF FITNESS, TENNIS AND SPA

FEBRUARY 2012 - PRESENT

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**Black Line indicates my arrival at the club

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Employee Cost as a % of Net Revenues

Major Projects and Improvements

•Technogym Fitness Equipment Install•Managed and negotiated the Classic Clay installation on Six Tennis Courts

•Addition of Hair Salon•Remodeled and relocated Nail Salon•Negotiated warranty and replacement of indoor pool floor two times at zero cost

•Wading Pool Awning installation•Movement studio and Spin studio renovation

•Pilates Studio Renovation Programming

• Improved participation in the fitness facility by over 30%

• Implemented TPI, Titleist Performance Institute Golf Fitness Programming

•Minimum attendance for group exercise class increase from three participants to seven for review on changes due to greater class participation

•Addition of Hair services, Acupuncture services, Small Group Programming and sport specific programming.

Leadership

•A demonstrated leader inspiring people to achieve common goals. During my career and here at the Club at Las Campanas I demonstrated the ability to inspire creativity, increase productivity, encourage the possibilities, and lead a team to a mindset of achieving excellence. The Fitness, Tennis and Spa facility has become integral in creating a mind shift to confidence in our membership as we have had a chance to influence positive change and have a daily impact all with virtually the same employees

PENFIELD FITNESS AND RACQUET CLUB

MEMBERSHIP DIRECTOR AND FRONT OFFICE MANAGERAUGUST 2009 – FEBRUARY 2012

Profit and Loss

•8.75% reduction in Membership Payroll and an increase in Membership dues draft of 5%

•Achieved highest increase in Protein shake sales of the vendors 100+ customers

•Achieved $60,000 increase in total dues revenue during second year

•Achieved 45% close ratio on all prospects

• Initiated Groupon membership promotion achieving 50% close ratio on redeemed coupons; a projected $28,500 in revenue

Special Assignments

•Website redesign and development lead

•Vitamin Supplement integration review and program development

•New Cardiovascular equipment review and recommendation

•Membership NCAA Bracket Contest strategy, implementation and execution

•Membership dues review and new strategy development

•Public Relations Manager

Responsibilities

•Direct all Membership Sales and Marketing

•Direct Member Retention Activities•Manage front desk team and front of house operations

•Manage Blossom Acupuncture Relationship and promotions

•Manage Food and Beverage Shake Bar

•Strategic planning, Budgeting, weekly and monthly Financial review

•Events and promotions manager

2009 2010 20112100

2200

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2500

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2284

2524

2651

Members

2009 2010 20111.161.181.201.221.241.261.281.30

1.21

1.25

1.28

Membership Draft (millions)

CAPELLA RESORTS AND AURIGA SPACORPORATE DIRECTOR OF SPA AND WELLNESS

DECEMBER 2008 – AUGUST 2009

Financial s and Sales

•Opening budget and operating budget development and review

•FFE and OSE ordering and management for new builds and development

•Monthly Financial review of three properties Spa and Wellness financials

•Retail management, inventories and ordering and vendor relations

•Sales and marketing strategy and training to position spa and wellness services

•Negotiation of contracts with Spa and Wellness contract staff

Leadership Assignments

•Directed New Resort Opening and Operations in Cabo San Lucas

•Directed New Program Development and Opening Team Lead Sentosa Island, Singapore

•Development of new wellness services and implementation of new policies and procedures in Velden, Austria

• Initiated and developed Medical Wellness Package offerings with Raffles Hospital Singapore and the American Hospital Mexico

•Developed Auriga Spa Wellness Mission and Strategy

Key Projects

•Developed Spa Financial Reporting system and established reporting policies and Procedures

•Developed Spa Training Manual and Brand Standard Operating Procedures

•Food and Beverage Spa and Wellness Menu development lead

•Kids Club program development and oversight

•Auriga Wellness Website Development

•Sourcing, Interviewing and hiring Spa and Wellness team personnel Austria, Mexico and Singapore

Strategy

• Wellness Integration into all facets of operations to promote an emotional connection with guests and employees

Development

• Spa and Wellness Services• Spa and Wellness Packages• Food and Beverage Wellness Menu

Implementation

• Training Manuals

• Standard Operating Procedures

• Cross training • Review and

Refine

WELLNESS

Food and Beverage

• Wellness Menus• Healthy Food Options• Training and lectures• Community

Fitness• Training• Classes• Lectures• Equipment

Spa• Treatments• Experiences• Products• Atmosphere• Activities and

Lectures

Rooms• Air Quality• Cleaning Supplies• Recycle Program• Ambiance

Public Space• Community Spaces• Private Spaces• Energy Conservation• Safety and Security

CANYON RANCHDIRECTOR OF PROGRAM ADVISING

FEBRUARY 2006 – DECEMBER 2008

•Property wide services and process management trainer

•Guest Health intake, Review, Triage and service advisement

•Administrative Assistant to Guests and Program Advisors

•Design Guest stay•Service advisement

• Sales

Program Advisors Program

Advising Assistants

Guest Engagement Trainer

Registered Nurses-

RN’s

GUEST ENGAGEMENT

Profit and Loss

•Responsible for the promotion, Sales and Scheduling of Spa and Medical Services achieving revenues in excess of $20 million a year

•Reduced Department Payroll $250,000 a year by refining processes and improved training

Special Assignments

•Managed Property Spa Scheduling Software conversion

•HIPPA Committee; Health Insurance Portability and Accountability Act

•Miami Living Property Opening Team•Executive Program Development Committee

•Cruise Ship Spa Development Team•Developed Property Guest Services process

Responsibilities

•Managed Four Managers and team of 50+ members with the goal of driving the Mission

•Resort Manager on Duty•Guest Problem Resolution Lead•High Profile Client Liaison •Annual Budget development and review

•Guest Experience

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Guest Satisfac-tion Ratings %Days Training New Staff

Director of Spa Operations

• Directed Cruise Ship Spa and Fitness Operations of 12 vessels with 150+ team members

• Extensive International Travel• Travel Plans and logistics for

international staff• Responsible for Teams Total

achieving revenues exceeding $16 million a year

• Responsible for Reporting and Communication between Steiner Corporate office and Holland America Corporate Operations

Spa Director

• International Teams of up to 28 members• Massage Staff, Beauty and

Spa Therapies Staff, Skin Care Department, Hair Salon, Nail Technicians, and Fitness

• Managed the set up and development of two new ship build projects from shipyard through high profile launches and seasons

• Oversaw and responsible for daily operations, Retail management, promotions, sales and profitability

• Consistently exceeded revenue targets and retail sales in excess of 25%

Fitness Director

• Directed Fitness Operations, Fitness areas and Fitness equipment

• Developed group exercise schedule and activities and promoted fitness activities to 2,000+ guests a week and successfully led group exercise classes

• Consistently exceed sales goals through personal training services and retail sales by over 100%

• Requested by Cruise Operator and placed on two new high profile ship builds based on performance guest satisfaction ratings

STEINER LEISURE LTDDIRECTOR OF SPA OPERATIONS HOLLAND AMERICA

LINES, SPA DIRECTOR, FITNESS DIRECTOR

JULY 1997 – JANUARY 2004

Developed and maintained relationships with Steiner Executive Leadership and

Cruise Ship Operators Executive teams that

supported winning situations for both organizations

Trained annually at Steiner and Elemis training academy in London and participated in the ongoing development of

new Spa Directors

Invited to and Spoke at annual Steiner Leisure Ltd.

Spa Director conference about the development of

fitness programs and revenue achievement

RELATED WORK EXPERIENCE

OWNER; NEW YORK STATE PRODUCTS GROUP INC., Rochester, NY January 2004 to February 2006 New York State Products Group Inc. is an independent manufacturer’s representation firm specializing in the sales of food products and pet products to major grocery chains.

SPA SUPERVISOR; THE SPA AT THE DEL MONTE, Rochester, NY September 2005 to January 2006 The Spa at the Del Monte is a resort spa located in Upstate NY at The Del Monte Lodge, this Renaissance Hotel and Spa offer guests the unique charm of an upscale boutique with the benefits of a full-service hotel. www.delmontespa.com

FITNESS DIRECTOR ; SPORTS THERAPY AND REHAIBILITATION Rochester, NY January 1996 to December 1996

FITNESS SPECIALIST; PULSE FITNESS, Greenville, NC September 1995 to December 1995

Board Member; Board of Directors2010 & 2011Membership CommitteeAnnual Golf Tournament

Committee Budget and Finance Chair

CertificationsCertified Spa Supervisor,

CSS, International Spa Association (ISPA), 2007

Certified Risk Manager for Spas, International Spa Association (ISPA), 2008

Certified Club Manager, CCM, Club Managers

Association of America, In progress

Board Member; Board of Directors

Gildan New Mexico Bowl2013

PROFESSIONAL ASSOCIATIONS AND ACTIVITIES

INTERNATIONAL SPA ASSOCIATION

For over 20 years, the International SPA Association has been recognized worldwide as the professional organization and voice of the spa industry, representing health and wellness facilities and providers in more than 70 countries. Members encompass the entire arena of the spa experience, from resort/hotel, destination, mineral springs, medical, club and day spas to service providers such as physicians, wellness instructors, nutritionists, massage therapists and product suppliers. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. 2,196 Members.

2007Community Forum DevelopmentImplementation Task Force Member

2008 Certified Spa Courses reviewImplementation Task Force Member

2009 Technology Task Force Implementation Task Force Member

2014 Board Member

2015 Executive Committee Board MemberTreasurer / Secretary

ISPA'S MISSIONISPA advances the spa industry by providing

invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth.

RECOMMENDATIONSWHAT COLLEAGUES AND COWORKERS HAVE TO SAY

www.linkedin.com/in/tddshw

Inspiring Teams and

Maximizing Potential

TODD SHAW MBA, CSS