tobii glasses new eye tracker

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Tobii Glasses Combining the power of mobile eye tracking with fast data aggregation

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Page 1: Tobii Glasses New Eye Tracker

Tobii Glasses

Combining the power of mobile eye tracking with fast data aggregation

Page 2: Tobii Glasses New Eye Tracker

TOBII GLASSES FOR SHOPPER RESEARCH

04/10/23 Copyright Tobii Technology AB 2

Page 3: Tobii Glasses New Eye Tracker

Capture natural shopper behavior

04/10/23 Copyright Tobii Technology AB 3

Page 4: Tobii Glasses New Eye Tracker

What does it take to capture natural shopper behavior? Feel completely natural

to respondents Light weight Look and feel of a pair

of glasses

Validity of research

Page 5: Tobii Glasses New Eye Tracker

Ease of use onsite

No need to adjust the equipment (move around cameras etc)

Step by step procedures Easy calibration, also after

recording

Minimal need for training Get study started quickly

Page 6: Tobii Glasses New Eye Tracker

Cost efficiency

Automated data aggregation No extensive manual data coding or interpretation Tobii Studio – powerful analysis tool

Saving hundreds of hours of manual work

Page 7: Tobii Glasses New Eye Tracker

Tobii Glasses suitable for studies…

Package research Evaluate package design to drive purchasing decisions, evaluating

communicative and categorizing design elements in packaging Shelf research

Facilitate finding the product on the shelf, learning more about your own and the competitors brand from a consumer behavior

POS research Create a memory, activate an impression and find out how the

target group processes the communication

04/10/23 Copyright Tobii Technology AB 7

Page 8: Tobii Glasses New Eye Tracker

TOBII GLASSES OFFERING

04/10/23 Copyright Tobii Technology AB 8

Page 9: Tobii Glasses New Eye Tracker

Tobii Glasses offering

04/10/23 Copyright Tobii Technology AB 9

Tobii Service & Support

Training & Consultation

Tobii Studio

Tobii Glasses Smart IR package

Tobii Glasses Base package

User meetings

Documentation

Buy or Rent

Page 10: Tobii Glasses New Eye Tracker

Tobii Glasses and Tobii Studio

04/10/23 Copyright Tobii Technology AB 10

Page 11: Tobii Glasses New Eye Tracker

www.TobiiGlasses.com/marketresearch

04/10/23 Copyright Tobii Technology AB 11