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Tobii Glasses

October 8th 2010

Tobii Technology

Head-mounted eye-tracking,

Would you wear this?…

http://www.arringtonresearch.com/scene.html

http://www.smivision.com/en/eye-gaze-tracking-systems/products/topaz.html

http://www.smivision.com/en/eye-gaze-tracking-systems/products/3d-vog.html

How about this?

10/18/2010 www.tobii.comCopyright Tobii Technology AB

Tobii GlassesTM

10/18/2010 Copyright Tobii Technology AB www.tobii.com

Feel perfectly natural

to respondents

Respondents do not

have to carry bulky,

heavy recording

equipment and can

move around freely

Avoid drawing attention

from fellow shoppers

Look like a pair of glasses

Lightweight

The Tobii Glasses system

Tobii Glasses

Recording Assistant

IR markers (Infrared)

Total solution includes Tobii

Studio analysis software


Tobii Glasses – understanding real world behavior

Qualitative studies

Shop the store

Viewing patterns

Purchase

Associated survey

Quantitative studies

Combine mobile eye tracking with fast data aggregation

Study category or brand, specific shelf or product

Statistics based on recordings from many customers


Efficient eye tracking studies in a real shopping

environment

Capture natural shopper behavior in

the most efficient way

Measure spontaneous responses at

the point of purchase, where

decisions are made

Reach unprecedented levels of

insight into how shoppers really shop



Scene Camera

Eye Tracking sensor

IR reflective glass

IR Marker sensorMicrophone

Glasses

Illuminators


Recording Assistant

Function Keys

On/Off

New Session

Rec/Pause

Calibrate

SD-card slotGlasses Connector

OLED Display

Touch Controls

IR Markers


This is how the IR markers work

Automatic data mapping and aggregation saves time Substantially reduces the need

to code data manually, savesyou hundreds of hours

Significantly reduces cost per respondent

Accurate and objective data mapping reduces risk of error


IR Markers


Quantitave & Qualitative research

Quantitative studies

Aggregate Data from multiple participant using IR Markers

Create visualizations such as Heat Maps & Gaze Plots

Extensive Statistical analysis and data export features

Qualitative study

Gaze Replay with full control and video export function

Mark events and manual coding

Frame by frame analysis tool (Glasses Data Viewer)

Raw data export


How can I use Tobii Glasses?


C:/Users/lvk/Desktop/Projects/Glasses/Glasses Videos/Glasses Demo Video.mp4

Example: Setting up a study with IR markers

1. Prepare the test

2. Get test person started

3. Run the test

4. Analysis


1. Prepare the test

Fast and easy to get a

quantitative study under way

Place IR markers on the area

you want to research

18 IR markers for the shampoo

shelf

Area of Analysis (AOA)

snapshots


2. Get test person started

The time to get the respondent

going is only a fraction of each

session

The respondent simply puts on

the Glasses, fastens them with a

strap, and is ready to go

Present the task


Efficient onsite processes

No hardware configuration

No calibration needed before the

recording (but possible)

The test leader does not have to

intrude into the personal space

of the respondent

Minimum training needed


3. Run the test

Capture what the respondent

sees

The Recording Assistant records

the eye tracking data, AOA

snapshot, video, audio and the

position of the IR markers on a

memory card

Several eye trackers can be

used simultaneously


4. After the test

Calibration can be done before or after

the recording

Calibration is system guided and takes

only 15 seconds

Calibration validation

You only need one IR marker and any

flat surface to calibrate

9 points of calibration for maximum

accuracy


4. Analysis - Data transfer and import

Getting the data into the analysis

software is fast and easy

Remove SD card from recording

assistant and put in the research

computer

Compatability with Tobii Studio

ensures unbroken, automatic data

handling and reliable data


5. Analysis - Easy data visualization

Tobii Studio gives access to visualizations of aggregated data Heatmaps

Gaze plots

Clusters

AOI´s & AOI Groups

Copy and paste illustrative visualizations directly into your report

Replay and export individualshopper experiences for qualitativeanalysis


5. Analysis - Statistics in seconds

In Tobii Studio you are only clicks away from

charts and tables showing aggregated eye

tracking data on Areas of Interest level

Retrieve relevant statistics

Export to SPSS or other software packages

for further analysis



Questions?

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Documents

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