to tweet or not to tweet

Download To Tweet Or Not To Tweet

Post on 02-Jul-2015

177 views

Category:

Marketing

1 download

Embed Size (px)

DESCRIPTION

2014 International Pool and Spa Tradeshow kickoff presentation by ITS Marketing Manager Mike McBride on incorporating Twitter as a tool to market your organization.

TRANSCRIPT

  • 1. To TweetOR NOTTo Tweet

2. Twitter DefinedTwitter is a powerful tool for businesses onthe Internet. In 140 characters, It drivessales extending your company reach,creating chatter about your brand, andlistens to what customers and your industryare saying. 3. Tweeting / Interactive Marketing 4. Live Tweeting during events 5. Pop Culture 6. 107 million registered usersin the U.S. alone 7. 184 million monthly active users use mobile(Worldwide) 8. Why Tweet?Meet new people / customersNetworkLearnGet instant access to expertsGrow your business 9. T Twitter is a 2-wayconversation 10. Why Tweet for Business?!42% of Twitter users learn about products andservices on Twitter67% more likely to buy from the brands they follow90% of Twitter users say they follow a business to getdiscounts and special offersFastest growing users of social media are 55 and over 11. CustomersHold the Key 12. Twitter TermsTimeline & ProfileTweet: 140 Character UpdateNotification: Connect, RepliesRT: Retweet - Sharing Another TweetDM: Direct Message - must follow each other#Hashtag: Makes a word easily searchable builds hype(#PoolSpaPatio)Twitter Lists (Pool & Spa Builders/Tradeshows)Twitter Search 13. Hashtags # 14. Professional vs. Personal 15. Twitter for BusinessKeep your Twitter presence with the same lookand feel as your other online toolsChoose an account name and images consistentwith your other online presences and your brandHelps customers identify your business andbuilds trust 16. Best PracticesComplete Your Twitter Company ProfileFollow Leaders And Bloggers In The Pool/SpaIndustryMake Your Company Twitter Handle Easy To FindProvide Value To Your Followers / Customers 17. Dont Buy Followers 18. Support Others 19. Dont Over Self Promote 20. Dont sell / do listen 21. Offer Solutions / Answers 22. Dont Ignore Your Twitter Account 23. ListenandEngage 24. Questions or Comments?Mike McBride@mcbride!Industrial Test Systems (booth 2020)@sensafe