TOPERSUADE

proposition

proposition

claim

claim

argument

argument

tone

tone

audience

audience

purpose

purpose

structure

structure

point of view

point of view

perspective

perspective

subjective

subjective

facts

facts

statistics

statistics

examples

examples

quotes an expert

quotes an expert

quotes a source

quotes a source

biased

biased

anecdotes

anecdotes

attitude

attitude

mood

mood

opinion

opinion

inference

inference

generalization

generalization

fallacious reasoning

fallacious reasoning

An argument that sometimes fools human reasoning, but is not logically valid.

stereotyping

stereotyping

fallacy

fallacy

reasons

reasons

conclusion

conclusion

imagery

imagery

analogy

analogy

metaphor

metaphor

simile

simile

idiom

idiom

personification

personification

exaggeration

exaggeration

hyperbole

hyperbole