To Good Health&

Wealth

Figure 1. Château Lafite Rothschild 1988. (from expertissim)

When did Society's views on wine change

• Wine was also used as a water purifier and for medicinal purposes

• Wine throughout Medieval Times was used in a social manner

• About 2000 years ago wine was used as a luxury product only by the wealthy

Egyptians

• The Egyptians marked their wine in hieratic labeling vintage and place

Figure 3. egyptian-wine-jars-louvre-paris From The Art of Bottle Poetry: WineFigure 2. Menes1-6 (from tour Egypt)

Terroir

• Origin of wine was important to the Ancient Greeks and they developed an appellation system for their products

• The Greek philosopher and Scientist wrote about the importance of grape varieties , mesoclimates and soil quality.

Figure 4. Bordeaux, France, Endless vineyards (From World All Details)

Price Point

Figure 5. Liv-ex 100 Fine Wine v. No. Billionaires (From the Liv-Ex Blog)

The Criminal Factor

• Counterfeit Wine• Rip-off merchants

Figure 6 Simon-Mickleson (From New Zealand Listener)

Protecting the Customer

• Will people trust high end wine again?• What measures will manufacturers

implement to protect the consumer?• Will consumers pay more for proven authentic

products?

Figure 6. and 7. Smartphones help world's winemakers foil fraudsters (From Google Hosted News)

Conclusion

• Past• Present• Future

Figure 8. Armenia Wine Press (From National Geographic Daily News)

Figure 9. Wine lab revolutionises industry. (From 3 News) Figure 10. Wine Robot (From Digital Trends)

Image ReferencesImage Reference: Expertissim Château Lafite Rothschild 1988. Retrieved from http://en.expertissim.com/wines/chateau-lafite-rothschild-1988-o12122671.html Jimmy Dunn (2011) Tour Egypt Retrieved from http://www.touregypt.net/featurestories/menes1.htm Bordeaux, France, Endless vineyards Retrieved from http://www.worldalldetails.com/Pictureview/3665-Bordeaux_France_Endless_vineyards.html The Art of Bottle Poetry: Wine (2010, March 8) Retrieved from http://theartofbottledpoetry.wordpress.com/2010/03/08/wine-making-of-ancient-egyptians/ Liv-ex 100 Fine Wine v. No. Billionaires (2012, 13 March) Retrieved from http://www.blog.liv-ex.com/2012/03/fine-wine-and-chinese-billionaires.html Vintage wine and old tricks (2012, 16 June) Retrieved from http://www.listener.co.nz/lifestyle/wine/vintage-wine-and-old-tricks Mustacich Suzanne (2011, Jul 9) Smartphones help world's winemakers foil fraudsters Hosted News Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5gRPjXRxRTmPa3pyzPRwdLig-VcMA?docId=CNG.fc6f3d0f38de85bec80c4d54825557ae.d1 Owen James (2011, January 10) Earliest Known Winery Found in Armenian Cave, National Geographic Daily News, Retrieved from http://news.nationalgeographic.com/news/2011/01/110111-oldest-wine-press-making-winery-armenia-science-ucla/ Tukia Annabelle (2012, February 19) Wine lab revolutionises industry, 3 News, Retrieved from http://www.3news.co.nz/Wine-lab-revolutionises-industry/tabid/420/articleID/243401/Default.aspx Flancy Mike (2012, June 16) Six-foot, half-ton robot will protect your wine and terrify tipsy guests, Digital Trends, Retrieved From http://www.digitaltrends.com/lifestyle/six-foot-half-ton-robot-will-protect-your-wine-and-terrify-tipsy-guests/

References References: Liv-ex 100 Fine Wine v. No. Billionaires (2012, 13 March) Retrieved from http://www.blog.liv-ex.com/2012/03/fine-wine-and-chinese-billionaires.html Dunlop, Tessa. (13 March, 2012) China's faux Bordeaux stirs wine market. Stuff. Retrieved From http://www.stuff.co.nz/oddstuff/6565275/Chinas-faux-Bordeaux-stirs-wine-market Ancient Egyptians used wine as medicine. (13 Apr 2009) The Telegraph Retrieved from http://www.telegraph.co.uk/science/science-news/5148120/Ancient-Egyptians-used-wine-as-medicine.html Haas, Robert. (October 2008) Terroir, Then and Now Retrieved from http://tablascreek.typepad.com/tablas/2008/10/terroir-then-an.html Tutankhamun wine mystery is solved. (16 March, 2004) The Telegraph. Retrieved From http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/1457001/Tutankhamun-wine-mystery-is-solved.html Greek wine (5 July, 2012) Wikipedia, the free encyclopedia. Retrieved from http://en.wikipedia.org/wiki/Greek_wine Mustacich Suzanne (AFP) (2011, Jul 9) Smartphones help world's winemakers foil fraudsters Hosted News Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5gRPjXRxRTmPa3pyzPRwdLig-VcMA?docId=CNG.fc6f3d0f38de85bec80c4d54825557ae.d1 Gay, Edward. (13 August, 2012) Merchant jailed over wine scams. The New Zealand Herald. Retrieved From http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10813061 Cooper, Michael (16 June, 2012) Vintage wine and old tricks New Zealand Listener. Retrieved From http://www.listener.co.nz/lifestyle/wine/vintage-wine-and-old-tricks/ EIT Online. History of Wine and the Vine. Retrieved on 8 August 2012 http://eitonline.eit.ac.nz/pluginfile.php/176763/mod_resource/content/0/Week_02/HistoryofWineAndTheVine.pdf